Naomi Marr
Principal Analyst
Author Insights
Blog
Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers
Frontline B2B marketing functions such as demand and ABM may be more intensely impacted than others by generative AI. Learn how these teams can take charge.
Blog
Standing On The Shoulders Of Giants For A Greater Good
In 1675, Isaac Newton was credited with bringing the phrase “standing on the shoulders of giants” to modern conversations. The idea is that progress is made faster and easier by leveraging the collective thinking of all those who came before. For me, the phrase symbolizes the great thinkers who took harder roads and solved more […]