Naomi Marr

Principal Analyst

Forrester Bio

Author Insights

Blog

For Demand And ABM Teams, 2025 Won’t Be About Doing The Same With Less But Rather Doing Better With Less

Naomi Marr August 7, 2024
Forrester’s Budget Planning Survey, 2024, uncovers a dual narrative for marketers in the coming year: The challenge lies in managing tight budgets but also in the dichotomy of needing to invest in recent technology- and process-related advancements to stay relevant. Strategic budget divestment is required in this environment.
Blog

Why Is Demand Marketing An Obstacle To Its Own Success?

Naomi Marr August 5, 2024
Organizations must stop working in silos and align their marketing, sales, and customer success strategies to one thing: buyer needs. A unified frontline marketing approach will enhance customer experiences, drive growth, and ensure that marketing efforts contribute meaningfully to the revenue process.
Blog

Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers

Naomi Marr August 7, 2023
Frontline B2B marketing functions such as demand and ABM may be more intensely impacted than others by generative AI. Learn how these teams can take charge.
Blog

Standing On The Shoulders Of Giants For A Greater Good

Naomi Marr May 15, 2023
In 1675, Isaac Newton was credited with bringing the phrase “standing on the shoulders of giants” to modern conversations. The idea is that progress is made faster and easier by leveraging the collective thinking of all those who came before. For me, the phrase symbolizes the great thinkers who took harder roads and solved more […]