Sharyn Leaver

Before our full predictions for 2024 launch on Tuesday, October 24, read our “anti-predictions.” Here’s what won’t happen in 2024.

Découvrez quelles prévisions Forrester se sont réalisées, et lesquelles ne se sont pas concrétisées en 2023.

Wir haben mutige Prognosen für 2023 gestellt. Sind sie wahr geworden? Entdecken Sie die Genauigkeit der Forrester Prognosen 2023, während wir uns auf die Prognosen 2024 vorbereiten.

We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

A precarious economy has tempered business and technology leaders' budget expectations. But now is not the time to retreat. Our 2024 planning guides advise on where to invest and experiment for success.

Outdated, short-term growth strategies that focus on extracting value from customers will fail. To succeed, companies must build, run, and continually optimize a customer-obsessed growth engine.

As Forrester approaches its 40th anniversary, we reflect on a few of the monumental changes that we correctly predicted.

Forrester’s Predictions 2023 is here. Discover how smart business leaders can weather 2023’s uncertainty and thrive. Read insights now.

We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.

Volatility will complicate planning for the coming year, but an intentional approach to investments and cuts will help businesses succeed.

The Supreme Court’s leaked draft opinion on Roe v. Wade has intensified calls for brands to respond to the abortion debate. But your primary focus should be on your employees and your customers.

The Forrester Awards 2022 program will recognize leaders and their organizations for excellence in technology strategy and in enterprise architecture that drives an obsession with customer success and business growth.

As we prepare to kick off Predictions 2022 on Tuesday, October 26, we reviewed our predictions for 2021. The punchline: We got it mostly right. And we missed a few too. Here’s a look at the biggest hits and misses from our predictions for 2021.

It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed. Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing.

Forrester thought leaders weigh in on the meaning of CX, where IT automation is headed, and more.

Forces ranging from consumer values to automation to security will shape the business landscape in the year ahead. Leaders will be challenged to anticipate change and adapt.

Technology has changed virtually everything: the way we work, the way we live, the way we play, and, at a basic level, how humans relate to each other. On the business front, it has fueled the power shift from institutions to customers, powered the emergence of startups and super-scaled platforms that are undercutting and remaking […]

Every day, executives lean in and light up when we describe the virtues of operating with true customer obsession, vowing to make a change . . . . . . and then they return to their reality. The entrenched design of their companies’ organization holds them back. Our research asserts that any modern organization needs […]