Sharyn Leaver

A l'approche du lancement de nos prévisions pour 2025, nous revenons sur certaines d'entre elles formulées l'an dernier. Découvrez comment nous nous en sommes sortis et obtenez une première impression des thèmes que traiteront nos prochaines prévisions.

As we prepare to launch our 2025 predictions, we look back on some of the ones we made a year ago. Find out how we did, and get a first peek at what our forthcoming predictions will cover.

Business- und Technologie-Führungskräfte bereiten ihre Budgets für das kommende Jahr vor. Um das Beste aus den geringen Budgeterhöhungen zu machen, bedarf es einer funktionsübergreifenden Zusammenarbeit, der Bereitschaft, sich von veralteter Technologie zu trennen, und strategischer Experimente mit KI (und darüber hinaus).

Business and technology leaders are gearing up to spend in the coming year. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.

Utilisez les Planning Guides Forrester pour éliminer la complexité. Une nouvelle saison de planification débute et nous avons des raisons de faire preuve d’un optimisme mesuré. L’économie mondiale reste solide malgré les inquiétudes persistantes liées à l’inflation. Les technologies émergentes, et plus particulièrement l’IA générative, ouvrent de nouvelles voies de croissance pour les entreprises qui […]

Our Budget Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1.

Forresters Planning Guides werden Ihnen helfen, Ihre Budgetentscheidungen so zu treffen, dass Sie 2025 erfolgreich sein können. Erhalten Sie eine Vorschau darauf, was Sie erwartet, wenn die Leitfäden am 1. August erscheinen.

During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.

Our message to clients for 2024 is simple: Don’t wait. Read Predictions 2024 to discover why you need to move on genAI now, plus our takes on dozens of other critical topics.

Before our full predictions for 2024 launch on Tuesday, October 24, read our “anti-predictions.” Here’s what won’t happen in 2024.

Découvrez quelles prévisions Forrester se sont réalisées, et lesquelles ne se sont pas concrétisées en 2023.

Wir haben mutige Prognosen für 2023 gestellt. Sind sie wahr geworden? Entdecken Sie die Genauigkeit der Forrester Prognosen 2023, während wir uns auf die Prognosen 2024 vorbereiten.

We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

A precarious economy has tempered business and technology leaders' budget expectations. But now is not the time to retreat. Our 2024 planning guides advise on where to invest and experiment for success.

Outdated, short-term growth strategies that focus on extracting value from customers will fail. To succeed, companies must build, run, and continually optimize a customer-obsessed growth engine.

As Forrester approaches its 40th anniversary, we reflect on a few of the monumental changes that we correctly predicted.

Forrester’s Predictions 2023 is here. Discover how smart business leaders can weather 2023’s uncertainty and thrive. Read insights now.

We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.

Volatility will complicate planning for the coming year, but an intentional approach to investments and cuts will help businesses succeed.