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Description
Customer experience (CX) is misunderstood and often underutilized by many B2B firms because it's seen as “fluffy” or out of context — when actually it can be a powerful driver of better business outcomes. Join senior analyst Su Doyle, principal analyst Judy Weader, and vice president and research director Dave Frankland for a roundtable session on what B2B CX is and how to leverage it for financial and operational gains.
Key takeaways:
- Explore the most common questions we get from (and the answers we give to) B2B CX leaders and the B2B CX-curious.
- Learn how a variety of B2B firms — including companies in manufacturing, healthcare, logistics, financial services, business services, and high-tech — measure, monitor, and improve CX quality to improve business outcomes.
- Get answers to your B2B CX questions from our expert panel.
Target audience level: beginner and intermediate
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