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Description
Social listening platforms' value extends beyond the marketing department to public relations, consumer insights, market research, customer service, and product teams. Brands can apply social intelligence to a myriad of enterprise use cases, from reactive reputation management to proactive product development. Vendors in this space aggressively work to integrate with — or become — other enterprise intelligence tools such as business intelligence tools, marketer and competitive intelligence platforms, and consumer intelligence platforms. This webinar explores social listening platforms' evolution and the findings from the Forrester Wave evaluation and guides companies on how to select a vendor for their needs.
Key takeaways:
- Discover key trends in the comprehensive social technology solutions space that can help you better serve consumer needs.
- Dive into the current product offerings and strategies of the Forrester-identified top 10 vendors for social listening platforms.
- Identify key criteria for selecting a provider that meets your firm’s specific use case.
Target audience level: intermediate
Vendors mentioned: Brandwatch, Digimind, Linkfluence, ListenFirst, Meltwater, NetBase Quid, Sprinklr, Synthesio, Talkwalker, and Zignal Labs.
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