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ON-DEMAND WEBINAR
Integrated Planning: Operations Leaders Are Critical To Connecting Dots For The B2B CMO
Original Broadcast Date: October 16th, 2023
Laura Cross
VP, Principal Analyst
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Description
B2B marketing organizations are desperate for a connected, sequenced, step-by-step annual planning process built to easily pivot and minimize duplication and waste. Marketing operations leaders facilitate the planning process on behalf of the CMO. They help align resources, prepare for dependencies, gather cross-functional inputs, and socialize and gain necessary approvals.
Key takeaways:
- Leverage one set of planning inputs for all process steps across all planning models.
- Build plans that pivot, adapt, minimize duplication, and amplify effort.
Target audience level: all levels
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