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Joe Stanhope

VP, Principal Analyst

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Joe is a vice president and principal analyst, serving CMOs. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a BS in business administration from the University of Illinois at Urbana-Champaign.

Joe is a vice president and principal analyst, serving CMOs. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.

Previous Work Experience

Joe was a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting.

Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. He has mentored entrepreneurs on marketing topics at 1871, Chicago's community and educational hub for startups. Joe has also served as senior VP of marketing at Signal and chief strategy officer of the Campaign Management & Analytics division at SDL.

An experienced media commentator, Joe has spoken at industry events around the world and has been quoted regularly in marketing, business, and technology publications.

Education

Joe holds a BS in business administration from the University of Illinois at Urbana-Champaign.

Joe Stanhope's Most Recent Research

Research

Reprogram The CMO/Agency Technology Relationship

Four Models Connect Your Agency Choice To Your Technology Strategy
June 16th, 2021 | Jay Pattisall , Joe Stanhope

Technology takes center stage in agency selection as the technology platforms, tools, and managed services inside agency holding companies, new forms of...

14 min read
Research

Enable Moments-Based Marketing With Enterprise Martech

Executive Overview: The Enterprise Marketing Technology Playbook
June 10th, 2021 | Joe Stanhope , Rusty Warner , Stephanie Liu

Customer data and marketing technology (martech) are now essential to every marketing function. Yet B2C marketers responsible for their firm's martech...

5 min read
Research

The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021

The Eight Providers That Matter Most And How They Stack Up
April 26th, 2021 | Joe Stanhope

In our 38-criterion evaluation of enterprise marketing software suite (EMSS) providers, we identified the eight most significant ones — Acoustic, Adobe...

14 min read
Research

Q&A: Demystify The Intersection Of Martech, Privacy, And Consent

Tools And Technology: The Customer Trust And Privacy Playbook
April 8th, 2021 | Stephanie Liu , Joe Stanhope

Marketing technology (martech) has moved to the front lines of privacy management as marketers collect more consumer data and deliver more interactions...

14 min read
Research

Get Your Data Deprecation Plan Together

Adapt By Prioritizing Privacy, First-Party Data, And New Marketing Approaches

Data deprecation hampers many popular marketing tactics by restricting the consumer, audience, and marketing performance data B2C marketers track and access...

8 min read