Skip to main content
Photo of Phyllis Davidson

Phyllis Davidson

VP, Principal Analyst

Find Phyllis on:

An experienced Silicon Valley B2B marketer, Phyllis has worked across multiple marketing disciplines in large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At Forrester, Phyllis helps clients with content and communications innovation as well as process and program strategy and development.

Previous Work Experience

Phyllis joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she held multiple marketing leadership roles at Oracle, including M&A communications and business unit marketing management, and global campaign programs for the overall Oracle brand story, big data and business intelligence, C-level programs, and enterprise performance management and architecture. She also built demand generation teams at Anaplan and Castlight Health, managed corporate PR and executive communications at Hyperion, and managed corporate marketing for the Harris Corporation.

An experienced Silicon Valley B2B marketer, Phyllis has worked across multiple marketing disciplines in large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At Forrester, Phyllis helps clients with content and communications innovation as well as process and program strategy and development.

Previous Work Experience

Phyllis joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, she held multiple marketing leadership roles at Oracle, including M&A communications and business unit marketing management, and global campaign programs for the overall Oracle brand story, big data and business intelligence, C-level programs, and enterprise performance management and architecture. She also built demand generation teams at Anaplan and Castlight Health, managed corporate PR and executive communications at Hyperion, and managed corporate marketing for the Harris Corporation.