CX Summit
North America

CX, B2C Marketing, & Digital Business Leaders

June 17 – 20, 2024  |  Nashville & Digital

Executive Leadership Exchange

For Qualified Executives Only

The Executive Leadership Exchange (ELE) is an invitation-only program for qualified CX, Marketing and Digital C-level executives. The program will expand on the Forrester thought leadership presented at the conference and create a private C-level executive network supporting leaders’ priorities. Facilitated networking sessions will be offered that target best practices aligned to executive priorities.

This program is offered by invitation only. Invitations will be extended closer to the event date. To be approved to attend, applicants must not report into any higher CX, marketing, or digital executive in their organization. Please contact events@forrester.com with any questions.

Exclusive Agenda

Recommended Executive Agenda

For optimal planning tailored to your role as a CX, marketing, or digital leader, select the “Leadership” filter from the agenda dropdown. This will streamline your conference experience by highlighting sessions specifically curated by Forrester’s Summit Host to align with your expertise and strategic focus.

Private Executive Sessions

Attend private sessions featuring exclusive-panels and presentations from Forrester analysts.

Analyst Access

Priority Analyst 1-on-1 Booking

Receive priority booking for 1-on-1 networking and guidance meetings with our best-in-class analysts & experts.

Exclusive Analyst Networking Sessions

Identify challenges and solve problems in small group collaborations with Forrester Experts.

Networking

Private Executive Roundtable

Facilitated by Forrester team members who specialize in leading C-level networking discussions pointed at meaningful outcomes.

Private ELE Networking Lounge

Connect with your peers during the conference at the exclusive sessions and in a private networking lounge on-site.

Detailed Agenda

Monday, June 17

6:30 pm – 7:30 pm CDT | Networking Reception: Meet Your Peers

Join us for a pre-conference reception where you can network with Forrester experts and industry peers who will be part of the ELE program throughout the event.

Tuesday, June 18

12:50 pm – 1:45 pm CDT | Exclusive Lunch with Analyst-Led Topic Tables

Establish connections with like-minded peers and Forrester experts as you trade insights on your approaches to the most pressing topics for B2C Marketing, CX, and Digital leaders. Topics include, Leadership, Employee Engagement, Tomorrow’s Consumer, AI and Digital Business Strategy and more. 

Speakers:
Jonathan Roberts, Senior Analyst, Forrester
David Johnson, Principal Analyst, Forrester
Katy Tynan, VP, Principal Analyst, Forrester
Audrey Chee-Read, Principal Analyst, Forrester
Sucharita Kodali, VP, Principal Analyst, Forrester
Brandon Purcell, VP, Principal Analyst, Forrester
Su Doyle, CX Exec Partner & Sr Analyst, Forrester

4:10 pm – 4:40 pm CDT | Organizational Effectiveness Workshop 

One key executives can use to unlock success is to sharpen organizational effectiveness. In this working session, Analyst Betsy Summers will share a framework to evaluate how you are working, where you are winning and what you should focus on to accelerate results. 

Speakers:
Betsy Summers, Principal Analyst, Forrester

6:30 pm – 8:30 pm CDT | Exclusive Dinner

Join us for a relaxing dinner and bond with peers as you share insights from Day 1 and look ahead to the rest of the conference.

Wednesday, June 19

10:50 am – 11:35 am CDT | Q&A with 2024 Customer-Obsessed Leadership Winners

Even those who have successfully stepped up their organizations over the past two years have rightly asked if they have what it takes to continue doing so in 2024. This session will allow participants to engage in a Q&A session with a panel of recognized customer obsessed leaders. Come with your questions and your perspective on what it takes to lead in 2024.

Speakers:
Eric Epstein, VP, Executive Partner, Forrester
Melissa Gill, VP, CX Executive Partner • Executive Program, Forrester

1:10 pm – 2:00 pm CDT | Networking Lunch | Turning Insight Into Leadership

In this working session, Analyst Angelina Gennis will facilitate an Executive Peer Exchange of take-aways, ideas and next steps to activate learnings from CX Summit.  Learn how to lead and intentionally create a culture that elevates individual, team and organization outcomes. 

Speakers:
Angelina Gennis, Senior Analyst, Forrester

Forrester Women's Leadership Program

Community. Advancement. Change. 

The Forrester Women’s Leadership Program focuses on building community and advancing women in the organization by breaking down barriers and overcoming challenges. Learn advancement strategies and engage in conversations about developing meaningful relationships with women across CX, B2C Marketing, and Digital. All are welcome to join!​

The Forrester Women’s Leadership Program will:​​

  • Build Community​
  • Inspire Change​
  • Drive Advancement ​
  • Foster Allyship and Individual Empowerment​
  • Facilitate Meaningful Connections

This year we’ll explore the impact GenAI has on women in the workplace. The last 18 months have brought GenAI to the forefront of the conversation around how work gets done. AI holds both risks and opportunities for women in the workplace. Bias in training data has the potential to infuse GenAI-based content, perpetuating existing issues. But learning to leverage GenAI brings the potential to accelerate career growth, optimize work, and improve outcomes. In this half-day workshop we’ll use the power of community to seek out solutions, build human connections, and better understand the promise and the pitfalls of GenAI on women at work.

Forrester Certification

The Certification Program at this year’s CX Summit is designed to help leaders and teams harness the power of human + AI to better understand customers and create meaningful, differentiated experiences. Guided by a hands-on project to capture key takeaways and ideas for the future, attendees on the Certification track will get a curated schedule of recommended sessions to help them hone their customer-obsessed approach to human + AI while having space to explore other great sessions and activities throughout the event. To earn a certification credential with Forrester, attendees will be required to fulfill the following completion requirements:

  • 1 Kick-off Certification workshop taking place June 17, 3:00 pm – 5:00 pm CDT.
  • 3 AI Keynote sessions
  • 4 Breakout sessions, one from each of the four AI tracks
  • 1 Wrap-up networking lunch taking place June 19, 1:10-2:15 pm CDT.
  • 1 Certification reflection workbook

Diversity, Equity and Inclusion

Diversity, equity and inclusion are part of the fabric of Forrester’s culture. The company was founded more than 35 years ago with the fundamental business principle that challenging, contrasting, and diverse perspectives — comprised of different views, experiences, and backgrounds — fuel quality research and make us stronger and better as an organization.

For that reason, we are excited to offer sessions focused on diversity, equity and inclusion initiatives.

Bring Your Team

Unlock your team’s full potential at CX Summit North America in Nashville June 17 – 20! Joining us as a team offers a strategic advantage, allowing you and your colleagues to accelerate the design and execution of your key initiatives while fostering seamless alignment across CX, B2C marketing, and digital business teams. With 60+ Forrester-led sessions covering the latest trends and insights, invaluable face-to-face interactions with Forrester analysts, and abundant networking opportunities, this event is primed to supercharge your team’s success.

  • 10-Ticket Package: $26,360 Pay for 8 tickets and receive 2 passes for free.
  • 25-Ticket Package: $65,900 Pay for 20 tickets and receive 5 passes for free.

Small Team

Pricing and experiential incentive for teams of 10 paid attendees from the same enterprise.

  • Concierge Service: Pre-Event Agenda Planning: Meet with a Forrester events program manager prior to the event for agenda review and planning guidance and have a dedicated onsite contact for in-person team support.
  • Preferred Access Badge: Unique name badge identifier to signify premier-level status.
  • Fast-Tracked Onsite Registration: Teams are given priority for expedited badge pickup.
  • Preferred Access Seating In Keynote Room: Premier seating reserved for team attendees.
  • 1 Team Meeting With Analyst: Unique opportunity for up to 10 of your team to meet with an analyst and receive expert guidance on specific challenges.
  • Access to Team Lounge: As an exclusive space for team attendees to use for huddles or downtime during the event, the lounge will be equipped with refreshments, comfortable seating, charging stations, and more.
  • Private Cocktail Reception Private: reception for the team.

 

Large Team

Pricing and experiential incentive for teams of 25+ paid attendees from the same enterprise.

  • Concierge Service: Pre-Event Agenda Planning: Meet with a Forrester events program manager prior to the event for agenda review and planning guidance and have a dedicated onsite contact for in-person team support.
  • Preferred Access Badge: Unique name badge identifier to signify premier-level status.
  • Fast-Tracked Onsite Registration: Teams are given priority for expedited badge pickup.
  • Preferred Access Seating In Keynote Room: Premier seating reserved for team attendees.
  • 2 Team Meetings With Analyst: Unique opportunity for up to 10 of your team to meet with an analyst and receive expert guidance on specific challenges.
  • Access to Team Lounge: As an exclusive space for team attendees to use for huddles or downtime during the event, the lounge will be equipped with refreshments, comfortable seating, charging stations, and more.
  • Private Cocktail Reception Private: reception for the team.
  • Private Team Space Private: space for your team to get together and collaborate onsite for the duration of the main event days.

CX Summit North America · June 17 – 20, 2024 · Nashville & Digital