Sucharita Kodali
VP, Principal Analyst

Author Insights
Blog
How CPG Brands Thrive Online
We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.
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The State Of Digital Commerce For Brand Manufacturers In 2023
Read for strategic marketplace and DTC takeaways we gathered from Forrester’s Q1 2023 Global State Of Brand Manufacturers Survey.
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What Consumers Like — And Detest — About Subscriptions
Consumers shared their attitudes toward subscriptions — see the key highlights.
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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.
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The US Shopper And Environmental Sustainability: Are Consumers Really Eco-Conscious?
Learn how US consumers’ attitudes and behaviors are impacting their environmentally sustainable shopping habits.
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By 2027, US Online Retail Spending Will Reach $1.6 Trillion
Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.
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Prime Day 2022: How 115 Retailers And Brands Competed With Amazon This Year
Many retailers and brands piggybacked on Amazon's big event this year. Learn what our analysis of this retailer activity revealed.
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Is Inflation Driving US Retail Sales Growth?
As retail industry analysts, the key question for us is whether inflation is already driving US retail sales growth – or is the retail sales growth still volume-driven?
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NFTs: Fun Stocking Stuffers Or A Lump Of Coal?
What are NFTs, really? What’s in it for brands? What are the key challenges? Here's a quick recap of our recent webinar on NFTs.
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If E-Commerce Keeps Growing, What Happens To Malls And Stores?
We recently discussed the future look of shopping centers and malls with one of the largest players in the commercial real estate world. Here are the major changes we expect to see.
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Takeaways From Our Latest US Online Grocery Market Review
In our most recent online grocery snapshot with IRI, we highlight key changes in online grocery market trends.
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A Recap Of Website Promotions On Black Friday And Cyber Monday 2021
To get a closer look at what retailers did online during Black Friday and Cyber Monday, we reviewed 75 retailer and brand home pages, spanning several product categories. Here are the highlights.
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Cryptocurrency: Everything Retailers Need To Know
Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies.
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Forrester’s Digital Go-To-Market Review: The World’s Most Future-Proofed Brands
To help brand manufacturers take control, Forrester’s Digital Go-To-Market Review series assesses a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we analyzed our reviews of 177 retail brands.
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Retailers: Stop The Bots From Further Wreaking Havoc With Your Supply Chain
Retailers, the time is now to manage supply chain risks, raise bot defenses, and prioritize customers this holiday season.
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Predictions 2022: Retailers Will Compete On “Pre-Loved,” Returns — And New Partners
The biggest retail trends of 2022 will involving tapping into the circular economy and using returns to retain customers. Learn more.
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Forrester’s Digital Go-To-Market Review: Kid, Baby, And Toy
As part of Forrester’s Digital Go-To-Market Review series, we recently evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.
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Forrester’s Digital Go-To-Market Review: Apparel And Shoe Brands
Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently. Read on to see how these brands fared across direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.
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Prime Day 2021: How Much Competition Was There?
To get a closer look at what other retailers did during Prime Day, we reviewed 48 retailers’ home pages, spanning numerous categories. Here's what we found.
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Forrester’s US Retail Recovery Heat Map, June 2021 — Expected Income Loss Still High In Some Metros
Retail recovery is proceeding at different rates in various parts of the US. See how our US retail recovery heat map reflects factors such as economic sentiment, change in COVID-19 cases, vaccine rates, and retail foot traffic.
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