Katy Tynan

VP, Principal Analyst

Forrester Bio

Author Insights


What’s Lurking In Your Sales Culture?

Peter Ostrow April 16, 2024
Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.

Five Ways To Tell That Your Leadership Communication Skills Need Work

Katy Tynan March 13, 2024
Guiding the workforce through ongoing and urgent change requires strong leadership communication skills. Are your skills up to the challenge? Find out in this post.

The Forrester Wave™: Learning Management Systems And Experience Platforms, Q1 2024 — Three Things I Learned

Katy Tynan February 21, 2024
Find out how learning management systems (LMS) and LXP providers are responding to skills-based talent models, talent shortages, and generative AI in this preview of our Forrester Wave™: Learning Management Systems And Experience Platforms, Q1 2024.

Why I’m Not Writing About Generative AI

Katy Tynan July 13, 2023
Be a leader that can lead this technology cycle as well as the next one by having the leadership chops that work for any technology wave.

Future Of Work Predictions: So Far, So Good, Which Is Kind Of Bad

Katy Tynan May 12, 2023
Unemployment rates hover near record lows even as GDP growth tightens. The result? A perplexing time for business leaders.

Future Fit Organizations Learn To Win

Katy Tynan March 6, 2023
To survive and thrive in the future of work, organizations must evolve from “doing” to “learning” in every aspect of their business process.

Prognosen 2023: Die Zukunft der Arbeit

Katy Tynan 7 November 2022
Für Unternehmen steht 2023 viel auf dem Spiel. Themen, wie die Gewinnung und Bindung von Fachkräften, Strategien für die Arbeit, Burnout, Kultur und Mitarbeitererfahrung werden u.a. wichtig sein.

Prévisions Européennes 2023 : Future Of Work

Katy Tynan November 2, 2022
Quelles sont les principales tendances du Future of Work en 2023 ? Nos analystes ont identifiés les enjeux de l'expérience collaborateur.

Predictions 2023: Recession Fears And Talent Constraints Make EX Listening Imperative

Katy Tynan November 2, 2022


Practice Empathy To Reduce Insider Risk

Joseph Blankenship June 15, 2022
Companies announcing layoffs need to pay attention to insider risk. Showing compassion and communicating openly can help.

As The Abortion Debate Ramps Up, Companies Must Support The Diverse Needs Of Their Employees And Customers

Katy Tynan May 10, 2022
The Supreme Court’s leaked draft opinion on Roe v. Wade has intensified calls for brands to respond to the abortion debate. But your primary focus should be on your employees and your customers.

The Great Resignation: The Reality Behind The Headlines

Katy Tynan March 9, 2022
Far from a short-term talent crunch, the so-called “great resignation” has been 10 long years in the making. If you respond to it with short-term measures, you will miss the underlying drivers of today’s talent problems and leave yourself struggling to manage the future of work. In my new report, Unpacking The Hype About The […]

Welcome To The World Of No More Jobs

Katy Tynan November 16, 2021
The concept of a "job" has always been a weak, albeit useful, construct. Employment in the future will focus far less on static jobs and far more on skills, experience, and adaptiveness.

Do You Have A Future Fit Learning Culture?

Katy Tynan December 15, 2020
Change is the new normal. From global pandemics to disruptive innovation and beyond, every organization is in a constant state of reinvention, and static learning models aren’t keeping up. The old model of learning and then earning has been disrupted, leaving businesses holding the bag on continuous upskilling as higher education struggles to reinvent itself. […]

Inclusion And Diversity Research: Five Surprising Things We Learned

Katy Tynan September 17, 2020
This week, we released a report on the state of the practice of DEI: diversity, equity, and inclusion (see “The Business Of Belonging: How Equity For Employees Drives Equity For Your Brand“). In the course of the research, we interviewed a cross section of practitioners, including chief diversity officers (CDOs), researchers, consultants, and experts in […]

Are Your Managers Asking The Right Questions?

Katy Tynan July 6, 2020
First-time managers can struggle to get the best performance from their teams. Fortunately, employee coaching skills can be learned. Principal Analyst Katy Tynan explains how to get started.

Help Your Employees Adapt To The Post-Pandemic “Adjusted Normal”

James L. McQuivey, PhD June 12, 2020
We’ve pulled together a collection of Forrester's research that will aid our clients in supporting their employees in this “adjusted normal” and maintain employee engagement.

Culture Is (Still) Not About Ping-Pong Tables And Free Meals

Katy Tynan June 2, 2020
The pandemic is forcing companies to ask: How does our culture work remotely? Start with these five activities to arrive at the answer.

Why We All, Especially Leaders, Need Sports To Return

Katy Tynan May 4, 2020
There is a surprising link between sports and the C-suite. Many of the same attributes that define a successful athlete also apply to a strong executive: the drive for greatness, resilience, determination, love of competition, and appreciation for leading and being a part of a team.