Brandon Purcell

VP, Principal Analyst

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Blog

Explainability Is Necessary For AI’s Success

Brandon Purcell August 14, 2023
For business leaders looking to create transparency in their AI models, explainable AI technologies have emerged as a solution to engender stakeholder trust. Learn more about them in this post.
Blog

Harness The Power Of AI For Good

Brandon Purcell July 16, 2023
What are four of the most impactful uses of AI in recent years? Find out in this AI Appreciation Day blog.
Blog

Recommended Recommenders

Brandon Purcell May 3, 2023
Our new report, Rev Your Recommendation Engines With New Techniques, breaks down four recommendation methods. Get a preview here.
Blog

When Profits And Principles Collide, Everyone Loses

Brandon Purcell March 17, 2023
Microsoft's recent layoff of its entire ethics and society team serves as a powerful reminder to companies to take charge of their own ethical destinies.
Blog

NIST AI Risk Management Framework 1.0 — What It Means For Enterprises

Michele Goetz February 7, 2023
Forrester provides guidance on how to succeed with AI governance with the NIST’s AI RMF 1.0.
Blog

Advertisers Beware: Facebook’s First Foray Into Fairness Is Flawed

Brandon Purcell January 11, 2023
Meta announced its plans to ensure fairness in how it distributes ads for housing as part of a settlement with the US DOJ. But ensuring fairness in AI will remain a challenge. Learn more.
Blog

Anticipate Your Customers’ Next Best Experiences

Julie Ask November 17, 2022
The future of experiences will be driven by analytics, and many of them will be anticipatory.
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Bridge The Trust Gap Between AI And Impact

Brandon Purcell September 14, 2022
With most emerging technologies comes a period of confidence-building, but AI presents its own unique trust challenges. Learn how to start overcoming them.
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Get AI Right With AI Service Providers

Aaron Katz September 13, 2022
AI can deliver value, but getting it right is a challenge. We’ve seen AI deployed successfully, like the program that discovered 20,000 undeclared pools, and less successfully, like the computer-generated rapper that was dropped by its record label over racist stereotypes. To apply AI successfully, you not only need to get the data and modeling […]
Blog

Business Roundtable: Roadmap für verantwortungsvolle KI

Brandon Purcell 25 August 2022
Erhalten Sie eine detaillierte Analyse der kürzlich veröffentlichten Roadmap des Business Roundtable für verantwortungsvolle KI.
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Comprendre La Roadmap De La Business Roundtable Pour Une IA Responsable

Brandon Purcell 22 Août 2022
Obtenez une analyse détaillée de la roadmap pour une intelligence artificielle responsable récemment publiée par la Business Roundtable.
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Solve Customer Mysteries With Quantitative And Qualitative Investigation

Brandon Purcell April 25, 2022
Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods.
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Navigating The Business Roundtable’s Roadmap For Responsible AI

Brandon Purcell February 3, 2022
Get a detailed analysis of the Business Roundtable's recently published Roadmap for Responsible Artificial Intelligence.
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Fairness Is In The AI Of The Beholder

Brandon Purcell December 1, 2021
The value of responsible AI is clear. The pathway to it ... not so much. Discover how to operationalize responsible AI.
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Facebook Shuts Down Face Recognition System On Its Platform

Merritt Maxim November 4, 2021
Facebook's recently announced its decision to no longer use facial recognition in its platform. What does that mean for the long-term?
Blog

Predictions 2022: Customer Insights Pros Must Act Decisively, Or They’ll Get Lost In The Fog

Brandon Purcell November 3, 2021
A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.
Blog

Qualtrics’ $1.125B Acquisition Of Clarabridge Upends The Customer Feedback Management Market

Judy Weader July 30, 2021
Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics. In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […]
Blog

Careful With That Axe, Sales Team: AI And The Future Of Forecasting

Brandon Purcell March 16, 2021
While traditional, opinion-based forecasting often misses the mark, AI holds great promise for sharpening B2B sales forecasting. Learn how at this year's B2B Summit EMEA.
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Explaining Explainable AI

Brandon Purcell December 18, 2020
In 2020, one message in the AI market came through loud and clear: AI’s got some explaining to do! Explainable AI (XAI) has long been a fringe discipline in the broader world of AI and machine learning. It exists because many machine-learning models are either opaque or so convoluted that they defy human understanding. But […]
Blog

What We Talk About When We Talk About Insights

Brandon Purcell September 21, 2020
What exactly is an "insight"? Analyst Brandon Purcell previews Forrester's new Periodic Table of Insights which will be unveiled at the upcoming Data Strategy & Insights live virtual event.
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