Create Loyalty With A Customer-Obsessed, Not Purchase-Obsessed, Personalization Strategy

Companies have a personalization problem: Despite the best of intentions, they fail to create memorable, or even useful, moments with their customers. From “buy this, do that” mentalities that prioritize product over customer needs to insufficient tools and insights gaps to organizational and process roadblocks, challenges abound. But the last thing you should do is throw in the towel. This roundtable discussion with analysts from Forrester’s B2C marketing, customer experience, customer insights, and eBusiness and channel strategy teams helps you break down common barriers to success and get on a path to creating real value for your customers and driving long-term profitability.

Key takeaways:

• Understand why personalization is so critical to success in the age of the customer.
• Learn about the kinds of technology and analytics you need to make your personalization efforts more personal and more effective.

Target audience level: beginner and intermediate