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All marketers want to deliver personalized content and experiences, but the reality is they often use stale or inaccurate data to make decisions about what customers want. Privacy regulations and data deprecation are further limiting marketers’ access to data. Enter zero-party data: data that a consumer voluntarily shares about herself. Join this webinar to learn more about zero-party data and how to build experiences that encourage your customers to share information about themselves and their interests.
Key takeaways:
Target audience level: beginner and intermediate
Vendors mentioned: Cheetah Digital, Jebbit, PossibleNOW, Vision Critical, and Wyng.
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Preference Centers Let Consumers Share Zero-Party Data For Better Customer Engagement
Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes
This webinar was originally scheduled for April 21, 2023Join us for a discussion about the state of cyber insurance in 2023, covering trends, market dynamics, and the impact to cybersecurity programs and risk management strategy.Key takeaways:Gain an understanding of the current state of cyber insurance adoption and common misconceptions about coverage.Learn how evolving cyber insurance trends and requirements will impact your policy renewal.Identify how cyber insurance will impact your cybersecurity program and incident response considerations and what benefits you can expect from the cyber insurance ecosystem.Target audience level: intermediate
Enterprises use AI decisioning platforms to create human-governed, AI-powered, automated decision engines for a wide variety of use cases and across numerous industries. The platform capabilities include collaborative authoring tools to enable business and technical team members to develop decision logic, deployment engines to execute decisions in real-time and at scale, and business decision monitoring tools to measure and improve the efficacy of deployed decisions. Key takeaways:Automate complex, consequential business decisions.Make AI decisioning teams more agile.Combine the latest AI decisioning technologies.Target audience level: all levels
In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels
