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Join us for an insightful panel discussion with CMOs from B2B companies as we explore the rising threat of deepfakes and their potential impact on a company’s brand and reputation. With 68% of marketing leaders concerned about the impersonation of company staff/executives and false public statements, it’s crucial to understand the potential scenarios that can threaten an organization and how to prepare to respond effectively. This webinar provides valuable insights into how CMOs plan to prepare for and safeguard against deepfake incidents.
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Target audience level: all levels
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Read this report to discover Forrester’s predictions for B2B marketing, sales, and product teams in 2025.
This report describes the top five cybersecurity threats organizations will face in 2024 and provides strategies to address them.
In this webinar, we explore best practices for chief sales officers (CSOs) to drive long-term seller contributions that optimize their lifetime value to both the organization and its customers.Key takeaways: Understand how modern CSOs are responsible for the “person” in “salesperson.”Learn how to deliver a variety of high-contribution career options.Target audience level: intermediate
Everything you know about your customers, your markets, and your business is changing: self-service behaviors, AI’s influence in buying and selling, generational shifts in business buyers, waning trust, and the rise of complex buying groups. Buyers and customers are creating mayhem – and demand a fundamentally different relationship with your organization. But that doesn’t mean you can’t (re)gain control. B2B Summit 2025 is designed to help marketing, sales, customer, and product leaders leverage new technologies and advanced frameworks to master this buying mayhem. Forrester’s B2B Summit North America 2025 provides an opportunity to align the entire go-to-market team (marketing, sales, customer, and product) on new ideas, frameworks, and practical advice to drive growth and lead transformation. Key takeaways: Join Dave Frankland, B2B Summit Host, as he shares: Insight into mainstage sessions that will address the changing buyer behavior, and how GTM teams need to prepare to best meet the needs of the new buying teams. How to find the critical insight across eight tracks and over 50 interactive sessions that will enable you to learn from the Forrester team as well as your peers.Key information about two Event Certification offerings that are brand new for 2025.Target audience level: all levels
In this interactive session, you can submit and upvote questions about all-in-one event management platforms and learn more about the top vendors evaluated in our recent Forrester Wave™ report. We also discuss the market dynamics, disruptors, and differentiators among the vendors evaluated, as well as other findings from our research.Key takeaways: Learn what’s changed in the B2B event management technology market.Understand what you should be looking for when selecting a vendor.Learn where the market is heading.Target audience level: all levels
Gearing up to deliver great experiences? Start with why your organization is investing in Customer Experience (CX). Whether the objective is revenue, growth, profitability, retention, innovation, or brand value, organizations need a unique set of capabilities to determine what customers need, design and test solutions, and deliver for customers.Key takeaways:Explore B2B CX success stories.Learn how to match CX capabilities to your mission.Learn what skills to own, upskill, borrow, and outsource.Target audience level: beginner and intermediate
Business buying remains a complex process despite the arrival of new self-service technologies such as generative AI (genAI). Companies must have a deep understanding of their target market and buyers’ needs, preferences, and behaviors to assist them in decision-making. B2B marketing and sales teams also must navigate the buyer’s wider value network and prepare for their use of genAI. This webinar presents insights from Forrester’s Buyers’ Journey Survey, 2024, to help providers comprehend the obstacles that buyers encounter and discuss how to upend outdated go-to-market (GTM) strategies to help buyers make better decisions.Key takeaways: Learn how buyer behaviors have changed in the last year.Discover the reasons behind buyer frustration and the factors that cause purchase journeys to stall.Explore how buyers are using genAI to research solutions and vendors.Learn what providers must do differently to improve buyer engagement and help buyers make better buying decisions.Target audience level: all levels
Traditional business goals haven’t explicitly considered the customer’s experience, leaving a gaping hole in many corporate strategies. Better customer experience (CX) breeds better business outcomes, and winning executive support for experience improvements can make or break companies’ efforts in terms of differentiation, optimization, or survival. Key takeaways:Discover why CX is a pillar of business success.Explore three levers for the business case for experience improvement.Learn proven approaches for selling and socializing these ROI stories.Target audience level: beginner and intermediate
