WEBINAR: The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

Description

The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will shift on the spectrum of safety and convenience; 2) businesses will ride the digital engagement wave to create hybrid experiences; 3) firms and governments will invest in the once-impossible to drive the future of work; 4) smart firms will retire technical debt fast and then ride the tech disruption wave; and 5) business resiliency will become a competitive advantage. In this webinar, join Forrester analysts Anjali Lai, Sucharita Kodali, Melissa Parrish, James McQuivey, Alla Valente, Brian Hopkins, and Stephanie Balaouras as we discuss each of these macro shifts and take live questions.

Key takeaways:

• Even with a vaccine, we will have to live with COVID-19 for years. Governments, businesses, and other organizations will have to rethink the design of everything — from products to the layout of offices — to limit virus spread and promote health and safety.
• Some changes in consumer behavior and business models will be temporary after the initial pandemic crisis subsides, but many will be permanent.
• Changes in business, technology, and society will play out over three time periods: 1) the short term focuses on the next 18 to 24 months; 2) the medium term covers the changes we expect in years 2 through 5; and 3) the long term highlights the expected changes in year 5 and beyond.
• The organizations that plan and adapt not just for the short term but also for the medium and long term will be able to turn today’s crisis into a catalyst to achieve inimitable differentiation.

Target audience level: intermediate and advanced

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