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The rapid growth and relative youth of the sales and revenue enablement space provides unique opportunities as well as distinctive challenges for leaders who are keen on impacting bottom-line revenue outcomes. In order to earn and maintain an executive seat at the table, enablement management needs to continuously refine its “why” through targeted charter and plan work. And sometimes, this means saying “no.”
Key takeaways: Join this thoughtful session to learn:
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In this report, we describe the components of the sales enablement charter that are essential for identifying and communicating the function’s mission, programs, and performance goals.
In this report, we define the core components of an effective enablement plan and introduce the Revenue Enablement Plan-On-A-Page Template, which summarizes these elements on a single page.
Use the Forrester Revenue Enablement Maturity Assessment to gauge the maturity of your enablement function, highlighting relative strengths across four major competencies to prioritize how to improve ongoing enablement contributions.
Use this planning guide to understand how revenue enablement’s talent, content, communications, and methodology initiatives and programmatic accomplishments should be defined for 2023, including how budgetary and people resources should be allocated.
In this report, we provide a template and guidelines that portfolio marketers can use to create a best-in-class sales enablement plan.
This report provides visibility into revenue enablement’s functional performance and contribution to business value.
In this report, we define foundational and situation-dependent skills for communicating with senior executives.
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