Data Strategy & Insights

November 18 – 19  |  Live Virtual Experience

Early Access

Nov 16
  • 12:00 pm – 4:00 pm ETOn-Demand Sessions
  • 12:00 pm – 4:00 pm ETSpotlight Sessions

Early Access

Nov 17
  • 12:00 pm – 4:00 pm ETOn-Demand Sessions
  • 12:00 pm – 4:00 pm ETSpotlight Sessions

Thursday

Nov 18
  • 12:00 pm – 12:45 pm ETOpening Remarks & Keynote Session
  • 12:50 pm – 1:10 pm ETBreakout Sessions
  • 1:10 pm – 1:35 pm ETMarketplace Break & Networking
  • 1:35 pm – 1:55 pm ETCase Study Sessions
  • 2:00 pm – 2:20 pm ETBreakout Sessions
  • 2:25 pm – 2:45 pm ETCase Study Sessions
  • 2:45 pm – 3:05 pm ETMarketplace Break & Networking
  • 3:05 pm – 3:25 pm ETBreakout Sessions
  • 3:30 pm – 4:00 pm ETKeynote Session
  • 4:00 pm – 4:30 pm ETFacilitated Networking Sessions

Friday

Nov 19
  • 12:00 pm – 1:05 pm ETKeynote Sessions
  • 1:05 pm – 1:25 pm ETMarketplace Break & Networking
  • 1:25 pm – 1:45 pm ETCase Study Sessions
  • 1:50 pm – 2:35 pm ETBreakout Sessions
  • 2:35 pm – 3:00 pm ETMarketplace Break & Networking
  • 3:00 pm – 3:20 pm ETCase Study Sessions
  • 3:25 pm – 3:55 pm ETKeynote Session
  • 4:00 pm – 4:20 pm ETBreakout Sessions

Early Access Nov 16

12:00 pm – 4:00 pm ET

Overview Of Early Access Day

We are granting early access to the platform on Tuesday, November 16 and Wednesday, November 17 to ensure that attendees are fully prepared for our live event days. At this time, you can begin to build your personalized agenda, create your profile, and watch a handful of sessions that are available for early access viewing.

Attendee Orientation

Join us for the Data Strategy & Insights Forum attendee orientation. Our event program manager will take you on a tour of the platform as well as share planning and engagement tips to help you get the most out of the event!

The Value Propositions Of Diversity, Equity, And Inclusion In Tech

Technology can innovate and shape our lives in magnificent ways. Diversity, Equity, and Inclusion can contribute to that innovation in new and exciting ways. Join Jordan Mitchell and Forrester’s Katy Tynan to discuss how finding the value proposition of DEI within your functions can revolutionise results.

Speakers:
Katy Tynan, Principal Analyst, Forrester
Jordan Mitchell, Global DEI Engagement Partner, Sprout Social

Inclusion And The Math Of Equity

What does inclusion mean and what are the implications if we truly want to be an equitable organization? Schindler’s Inclusion Scale explains how inclusion relates to tolerance, equality, empathy and equity. The session reveals the surprisingly radical implications of equity based on a mathematical model. 

Speakers:
Eric Way, Global Head of Inclusion, Diversity and CSR, Schindler Group

Start Today: A Practical Framework For Using Instant Feedback To Power Real-Time CX

Lag time in customer feedback won’t cut it. Market conditions and customer sentiments move too fast for an outdated customer feedback system that takes weeks or months to go from collection to insights. Recorded at our recent CX event, join Steve Peltzman, Forrester’s chief business technology officer and head of FeedbackNow, as he offers a practical, actionable framework for implementing real-time CX operations at your organization. Plus, get an overview of some of the technologies that can help you revolutionize your customer experiences.

Speakers:
Steven Peltzman, Chief Business Technology Officer, Forrester

Spotlight Sessions

See the full list of available Spotlight Sessions here. These sessions offer exposure to leading technology providers with solutions that align to your key initiatives.

Early Access Nov 17

12:00 pm – 4:00 pm ET

Overview Of Early Access Day

We are granting early access to the platform on Tuesday, November 16 and Wednesday, November 17 to ensure that attendees are fully prepared for our live event days. At this time, you can begin to build your personalized agenda, create your profile, and watch a handful of sessions that are available for early access viewing.

Attendee Orientation

Join us for the Data Strategy & Insights Forum attendee orientation. Our event program manager will take you on a tour of the platform as well as share planning and engagement tips to help you get the most out of the event!

The Value Propositions Of Diversity, Equity, And Inclusion In Tech

Technology can innovate and shape our lives in magnificent ways. Diversity, Equity, and Inclusion can contribute to that innovation in new and exciting ways. Join Jordan Mitchell and Forrester’s Katy Tynan to discuss how finding the value proposition of DEI within your functions can revolutionise results.

Speakers:
Katy Tynan, Principal Analyst, Forrester
Jordan Mitchell, Global DEI Engagement Partner, Sprout Social

Inclusion And The Math Of Equity

What does inclusion mean and what are the implications if we truly want to be an equitable organization? Schindler’s Inclusion Scale explains how inclusion relates to tolerance, equality, empathy and equity. The session reveals the surprisingly radical implications of equity based on a mathematical model. 

Speakers:
Eric Way, Global Head of Inclusion, Diversity and CSR, Schindler Group

Start Today: A Practical Framework For Using Instant Feedback To Power Real-Time CX

Lag time in customer feedback won’t cut it. Market conditions and customer sentiments move too fast for an outdated customer feedback system that takes weeks or months to go from collection to insights. Recorded at our recent CX event, join Steve Peltzman, Forrester’s chief business technology officer and head of FeedbackNow, as he offers a practical, actionable framework for implementing real-time CX operations at your organization. Plus, get an overview of some of the technologies that can help you revolutionize your customer experiences.

Speakers:
Steven Peltzman, Chief Business Technology Officer, Forrester

Spotlight Sessions

See the full list of available Spotlight Sessions here. These sessions offer exposure to leading technology providers with solutions that align to your key initiatives.

Thursday Nov 18

12:00 pm – 12:40 pm ET

Opening Remarks & Keynote Session

Make Confident Decisions In The Age Of Uncertainty

The uncertainty of today’s world has rattled companies’ abilities to make insights-driven decisions with confidence. This is especially true with artificial intelligence, where the output is inherently probabilistic. In the speech, Brandon will explain how companies can not only quantify uncertainty but also adopt some best practices to ensure confidence in their decisions — mathematically and psychologically.

Speakers:
Srividya Sridharan, VP, Senior Research Director, Forrester
Brandon Purcell, VP, Principal Analyst, Forrester

12:45 pm – 1:05 pm ET

Breakout Sessions

Connect To The Future Of Data And AI
Buying AI Business Applications: Five Key Questions To Ask Vendors

How will enterprises leverage AI to compete, transform, and grow? Our data shows that enterprises will both build and buy AI solutions. Buying should be the faster, easier route to AI. But buyer beware: Business software vendors’ claims of AI in their products often don’t match reality. In this session, we will define what it truly means to use AI within business applications and offer five key questions that reveal vendors’ level of AI maturity.

Speakers:
Mike Gualtieri, VP, Principal Analyst, Forrester

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Create Clear Customer Impact
Use Metrics To Balance Value For The Customer And Value For The Business

Companies looking for a “magic” metric to become more customer-obsessed will fail. Instead, these firms need to balance the value they get from their customers (customer value) with the value they deliver to their customers in the long run. In this session, we share how data professionals can help their firms do that by developing a system of complementary metrics that track two key elements: value behavior metrics and value outcome metrics.

Speakers:
Maxie Schmidt, VP, Principal Analyst, Forrester

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Inspire Your Teams With Confidence
Knowledge Management Revitalized: Empower Employees And Build Resilience

Organizational knowledge is embedded in documents, data, and the brains of your employees. As companies learn to operate in a tumultuous environment today, knowledge management (KM) is resurging as an area of investment. While KM has had mixed success over the last two decades, a new technology landscape, coupled with rising virtual work demands, provides new opportunities. This session will explore these new opportunities to instill new knowledge-sharing habits with modern digital workplace technologies.

Speakers:
Cheryl McKinnon, Principal Analyst, Forrester

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1:05 pm – 1:30 pm ET

Marketplace Break & Networking

AFTERWORDS 
Ever wanted the chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! In these sessions, delegates will have the opportunity to engage with our Forrester keynoters and delve deeper into the frameworks and thought-leadership just revealed in their presentations. Come with your questions or join as a listener, either way you won’t want to miss it! 

Fairness Is In The AI Of The Beholder

This Afterwords session will give you unfettered access to Forrester Analysts and your peers around priorities related to AI.

• How has the conversation around AI and D&I come together?

•Who needs to be involved to get a holistic perspective on the fair use of AI in organizations?

• What is the role of vendors vs. the role of the buyer in terms of making sure AI implementations are done fairly?

• What internal processes can we put in place to ensure we’re not amplifying inequities with AI?

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester
Katy Tynan, Principal Analyst, Forrester
Nick Monroe, Researcher, Forrester

1:30 pm – 1:50 pm ET

Case Study Sessions

Acxiom: Using Data to Better Serve People

Nothing has highlighted the needs of underserved people more clearly than the global pandemic. They have experienced the impact more keenly than most, yet had the fewest options for responding. In this session, you’ll hear how Bluestem Brands focuses on identifying and reaching customers where they are and providing the value they need as a normal course of business. Learn how Bluestem examined the extended Covid-19 impacts at a deeper level and took action to improve people’s financial security as well as their lives.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Dawn Price, Managing Principal for Analytics & Strategy, Acxiom
David Wilson, VP of Marketing/Analytics, Northstar

Domo: Gamut TOTAL Drives to Win with Modern BI

As The Leader in Local OTT advertising, Gamut TOTAL helps advertisers find, target, and engage with local OTT audiences at scale in every designated market area. Gamut leverages Domo to share real-time advertising insights with its clients. By creating personalized customer data experiences with its best-in-class analytics solution, Gamut can provide unparalleled campaign transparency. Learn how Gamut is leveraging new strategies and tactics to create their competitive advantage and get advice on how to super-charge your business with modern BI.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Rachel Clayton, Senior Director, Data Innovation, Gamut Media
Traci Will, VP Analytics, Attribution, Software Tools, Gamut Media

Esri: Forging a Uniquely Impactful Career Path as an Analytical Geospatial Thinker

In this interview style format, hear from a lifetime Geospatial Thinker, Liz Parrish, as she describes her journey as a geo-centric strategic market analyst helping organizations within banking, retail and real estate to strengthen their business performance through the application of location intelligence. From her career of 15 years, Liz will share how bringing geospatial context into market and customer analytics has helped her differentiate and elevate the value of market intelligence to expand business potential and outpace competitive pressures, while boosting her career growth into new leadership and fostering mentorship opportunities to influence geospatial thinking even further.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Gary Sankary, Industry Manager for Consumer Goods and Services, Esri
Liz Parrish, Manager of Geospatial Analytics & Insights, H-E-B

Neustar: A Unified Approach to Customer Data for Maximum Strength and Performance

The modern marketer is tasked a heavy burden. The expectation of privacy and protection while ensuring personalized and relevant experiences across the customer journey. Getting this right requires a wholesale re-architecture of the enterprise marketing tech stack. From retention to acquisition, a unified approach to customer data will enable greater control, transparency, and performance without sacrificing privacy. Please join General Motors and Neustar to discuss how B2C enterprise organizations are adapting to change and improving business performance with a people-based approach to marketing.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Joseph Pagano, Vice President, Consulting Services, Neustar
Rob Preston, Manager, Advanced Media Analytics, General Motors

1:55 pm – 2:15 pm ET

Breakout Sessions

Connect To The Future Of Data And AI
The Future Of Data Management

Today, data management is more complex due to data distribution across on-premises and multiple clouds, the need to support real-time and consistent data, and growing compliance mandates that require granular access control. The good news is that new and evolving technologies and architectures are helping overcome data challenges through advanced automation, intelligence, and contextualization. This session focuses on key data trends and highlights new and emerging technologies and architectures to future-proof your data management strategy.

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester

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Create Clear Customer Impact
Amp Up Customer Insights With Qualitative Research

Despite its myriad benefits, qualitative research is often discounted by insights professionals. In this session, Forrester along with Matthew Geary, Senior Manager UXD Research and Insights at Lenovo and Patricia Donnellan, Senior UX Researcher at Stitch Fix where will discuss demonstrate how fast, creative, and cutting-edge qualitative techniques bring value and amplify the impact of insights professionals’ work.

Speakers:
Senem Biyikli, Researcher, Forrester
Gina Bhawalkar, Principal Analyst, Forrester
Matthew Geary, Senior Manager UXD Research & Insights, Lenovo
Patricia Donnellan, Sr. UX Researcher, Stitch Fix

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Inspire Your Teams With Confidence
The CDO Role: It’s Not New And Different Anymore — What’s Next?

The CDO role was at one point an intentional shock to the system. Its presence delivered the front-page news that data and analytics are a strategic differentiator in your organization. But that’s not news anymore — how has the role evolved, and what’s coming in the next five years? Hear from successful data execs who see how to supercharge the next insights-driven business advances.

Speakers:
Gene Leganza, Vice President, Research Director, Forrester
Slawek Kierner, Senior Vice President, Chief Data and Analytics Officer, Humana
Wendy Harrington, Chief Data & AI Officer, TIAA

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2:20 pm – 2:40 pm ET

Case Study Sessions

Dun & Bradstreet: Data Hygiene Supports this Global Hygiene Giant

Businesses continue to be challenged by the volume of data flowing throughout their organizations. Although there is no one size fit all approach to the challenge, having trusted data is a requirement most can agree on. Learn how Essity, a $13BN (USD) global health and hygiene company, approaches data hygiene and governance, putting it at the forefront of its mission and driving real results.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Neil Travis Honaker, Data Quality & Data Privacy Manager, Essity
Nicole Figueiredo Henry, Marketing Principal, Dun & Bradstreet

Magnitude Angles Supports Morgan Foods’s Move to S/4HANA

With a small IT team, Morgan Foods needed help taming the complexity of SAP and providing their business users with actionable insights. This need became even more pronounced as the food manufacturer upgraded their IT infrastructure by implementing SAP’s Integrated Business Planning and Production Planning and Detailed Scheduling (PP/DS) product and S/4HANA. In the session, CFO Steve Hankins, will discuss how Magnitude Angles for SAP helped MFI successfully navigate the plant floor remediation project.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Steve Hankins, CFO, Morgan Foods International
Chad Cosper, Senior Product Marketing Manager, Magnitude Software

Teradata & American Airlines: Never Let an Extreme Crisis Go To Waste

This session examines the opportunities that present themselves as a crisis emerges. A panel- style discussion covering how organizations that use data for “quick learning” will succeed with agility in comparison to organizations that are overly fragile in their hyper-optimized operating processes. The American Airlines experience during Covid-19 and beyond will be used to illustrate best practices and pitfalls with real-world organizational experiences during and after a crisis.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Jason Newton, Director, Data Engineering & Analytics, American Airlines
Stephen Brobst, Chief Technology Officer, Teradata
Chris Twogood, Senior Vice President Marketing, Teradata

2:40 pm – 3:00 pm ET

Marketplace Break & Networking

Drop-In Discussions

Ever wanted the chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! In these sessions, delegates will have the opportunity to engage with our Forrester analysts and delve deeper into the frameworks and thought-leadership just revealed in their sessions. 

Come with your questions or join as a listener, for this analyst-led, low-pressure group format that enables conversations, networking and engagement on popular security & risk topics. You won’t want to miss it!

Modernizing Your Data Management Strategy

During this session, you will learn from your peers how their data management strategy is changing based on new business requirements. These include support for real-time, distributed, integrated, and trusted data for modern business applications and insights. Below are some of the topics we’ll explore during our conversation:

  • Current data challenges and how’s that impacting data strategy
  • New approaches to data management
  • How to go about modernizing your data management architectures

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester
Mike Gualtieri, VP, Principal Analyst, Forrester

3:00 pm – 3:20 pm ET

Breakout Sessions

Connect To The Future Of Data And AI
Globally Distributed Platforms Create New Business Opportunities – Are You Ready?

Globally distributed data platforms are a new generation of platforms that leverage distributed computing, storage, and processing across data centers to support globally distributed transactional and operational workloads. These platforms create new business opportunities to quickly build and deploy global applications, smart edge applications, global master data initiatives, and real-time operational applications with minimal effort. This session looks at why globally distributed data platforms should be part of your data strategy going forward.

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester

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Create Clear Customer Impact
Panel: Raise Your Insights Game In Retail, Insurance, And Healthcare

Every industry is grappling with disruption and transformation catalyzed by the pandemic. One thing has become crystal-clear: The application of data and analytics to drive customer and employee insights, personalization, channel engagement, and product innovation stands out as the core capability to invest in. Join this panel discussion with our leading industry analysts in retail, insurance, and healthcare to learn how to take your data insights strategy to the next level.

Speakers:
Srividya Sridharan, VP, Senior Research Director, Forrester
Brendan Witcher, Vice President, Principal Analyst, Forrester
Natalie Schibell, Senior Analyst, Forrester
Jeffery Williams, Senior Analyst, Forrester

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Inspire Your Teams With Confidence
Drive Transformation With Data Storytelling

Don’t you want to see more of your work drive decision-making that matters? Your storytelling chops are crucial. Data storytelling is your most important tool in driving action from data and even information or evidence. Use it to bring better approaches to data analytics work, getting budgets approved for adding people or technology, or proposing an organizational change. From this session, you’ll walk away with the reusable five-step playbook for data storytelling that works.

Speakers:
Cinny Little, Principal Analyst, Forrester

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Executive Leadership Exchange (ELE)
Leading A Successful Journey To Attributable Data

Join the global head of CRM for the one of the world’s largest retailers and the largest private label credit card provider on their 5-year journey that started with the establishment of a data science team, and the identification of more than 50% of anonymous customer data across their digital channels to their current state of precision customer modeling and $4B+ in attributable user data across both brick-and-mortar and digital channels.

Speakers:
James Skibo, Senior Vice President of Customer Relationship Management (CRM), Army & Air Force Exchange Service

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3:25 pm – 3:35 pm ET

Introducing Forrester’s Bold New Research Offerings

Gain insights into current and future markets. Make decisions with confidence. Accelerate progress on your most pressing priorities. Join us for a deep dive session on Forrester’s new research offerings — to be unveiled at Data Strategy & Insights — that help you do all of these things and more.

Speakers:
Carrie Johnson, Chief Research Officer, Forrester

3:40 pm – 4:10 pm ET

Featured Perfromer: Jewel

Join us for a special performance from Jewel.

Jewel went from a girl who grew up with no running water on an Alaskan homestead, to a homeless teenager in San Diego, to an award winning, Multi-Platinum Recording Artist who released one of the best-selling debuts of all time.

Through her career Jewel has sold over 30 million albums worldwide, earned 26 Music Award nominations, including The Grammys, American Music Awards, MTV Awards, VH1 Awards, Billboard Music Awards, and Country Music Awards, winning 8 times. Jewel has been featured on the cover of TIME Magazine, Rolling Stone, performed on Saturday Night Live, at the Super Bowl, the NBA Finals, for The Pope and The President Of The United States. She has experimented with several genres over her career with top hits in Folk, Pop, Club, Country, Standards, Children’s and Holiday music.

Mental health and mindfulness has been a lifelong passion of Jewel’s. She offers free mindfulness exercises and an online mental health community at JewelNeverBroken.com.

2020 marked a momentous year for Jewel — she celebrated the 25th anniversary of her multi-platinum debut album, “Pieces of You” with an exclusive Anniversary package of the album released on Craft Recordings. It gives listeners a vivid insider’s look at how this album came to be, collecting all relevant rarities and previously unissued tracks in one place. To celebrate, Jewel performed for the first time, the full album in sequence from front to back in a live streamed concert. In addition, Jewel has been hard at work on a new studio album and a forthcoming book.

4:00 pm – 4:30 pm ET

Facilitated Networking

Drop-In Discussions

Ever wanted the chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! In these sessions, delegates will have the opportunity to engage with our Forrester analysts and delve deeper into the frameworks and thought-leadership just revealed in their sessions. 

Come with your questions or join as a listener, for this analyst-led, low-pressure group format that enables conversations, networking and engagement on popular security & risk topics. You won’t want to miss it!

Data & Analytics Lessons: A Cross-Industry View

During this networking session, you will learn from your peers how they are overcoming challenges in their respective companies and industries around customer insights, data sharing, analytics adoption, data acquisition and AI implementation. Facilitated by our analyst experts in retail, healthcare and insurance, join us for a conversation about how some of the lessons in these three industries apply broadly to other verticals.

Speakers:
Srividya Sridharan, VP, Senior Research Director, Forrester
Jeffery Williams, Senior Analyst, Forrester
Natalie Schibell, Senior Analyst, Forrester
Brendan Witcher, Vice President, Principal Analyst, Forrester

Friday Nov 19

11:00 am – 11:50 am ET

Executive Workshop: Drive Results that Matter: Data Storytelling Playbook

Join this exclusive Executive Leadership Exchange (ELE) workshop: Data (quantitative, qualitative, even valid knowledge or evidence) is only valuable if it’s used for decision making that matters. Storytelling is one of your most important tools for driving actions with data insights when operating in the board room, presenting to clients or working with your team. Whether the work is to drive business decisions, get budgets approved, or propose an acquisition or an organizational change, data storytelling is a skill senior leaders are continue to refine, career-long, just like “leadership,” and we encourage our teams to do the same. This workshop will help you walk away with a clear playbook for data storytelling that builds on what you already know…And works.

Speaker:
Cinny Little, Principal Analyst, Forrester

Speakers:
Cinny Little, Principal Analyst, Forrester

12:00 pm – 12:30 pm ET

Change Isn’t Going To Lead Itself

Organizations exist in a state of continuous transformation, driven by four key forces that are reshaping who, what, and where companies work. As leaders trying to advocate for insights-driven change, our focus is often on the data and the details. Most of us are deeply familiar with change management practices, but despite the discipline we apply to the tactics, many transformation initiatives still fail. It’s rarely due to a lack of rigor or process. In this keynote, Principal Analyst Katy Tynan will explore the real reason why change is a challenge and what you can do to increase the probability of success for your change initiatives.

Speakers:
Katy Tynan, Principal Analyst, Forrester

12:35 pm – 1:05 pm ET

Go To The Business Edge With Connected Intelligence

Step beyond insight and reimagine data and AI for true intelligence, augmented business, and expanded outcomes. Connected intelligence is becoming the next phase of AI as data and machine learning get distributed throughout the fabric of the business and its digital edge. Learn how partners, practices, and platforms are shifting to change the way we engage with customers, shape the future of work, and create new value propositions as people, machines, and value get more tightly connected.

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester

1:05 pm – 1:25 pm ET

Marketplace Break & Networking

Drop-In Discussions

Ever wanted the chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! In these sessions, delegates will have the opportunity to engage with our Forrester analysts and delve deeper into the frameworks and thought-leadership just revealed in their sessions. 

Come with your questions or join as a listener, for this analyst-led, low-pressure group format that enables conversations, networking and engagement on popular data topics. You won’t want to miss it!

Attend one session:

Creating a Community of Practice for Data and Insight

During this session, you will learn from your peers how they are approaching a community of practice for data and insight. Below are the topics we’ll explore during our conversation.

  • Defining the objectives and goals for data, data literacy, and insight
  • Deciding on a centralized, federated, or distributed model for data, governance, and analytics
  • Enabling the CoP through partnership, practices, and platforms

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester
Boris Evelson, Vice President, Principal Analyst, Forrester

Forrester Predictions 2022: AI and Customer Insights Predictions

Interested in learning more about and discussing Forrester’s two 2022 Prediction reports for AI and Customer Insights? If so, then come join report co-author Cinny Little and Gene Leganza for this interactive session. During this discussion, we will provide an overview of the five predictions for AI and the five for Customer Insights, talk about our reasons for selecting them and what they mean for insights professionals in 2022. We will also poll the audience to get the attendees’ take — do you buy into our vision or think we’re all wet?

Speakers:
Gene Leganza, Vice President, Research Director, Forrester
Cinny Little, Principal Analyst, Forrester

1:25 pm – 1:45 pm ET

Case Study Sessions

Esri: Enhancing Business Resilience with Location Intelligence

Today’s businesses face increasingly complex challenges that threaten the longevity and sustainability of their brands – from global health crises to economic and political volatility. To minimize costly disruptions and thrive when the stakes are high, organizations must utilize location intelligence to enhance business resilience. Discover how innovative leaders are leveraging spatially powered insights to strengthen core business strategies long before disruptions impact operations, adapting to chaotic disruptions faster than the competition.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Alexander Martonik, M.S., Industry Practice Lead for Financial Services and Insurance, Esri

Experian: Bringing together actionable data for more effective marketing execution

Data-driven marketing is challenging. Not only are marketers confronted with disparate and incomplete data sets, but they also struggle with rapidly evolving regulations. Marketers rely more than ever on data professionals and technology to understand the consumer and reach them with effective offers. Join Experian to explore several retail and financial services case studies on the power of marketing and data. We’ll demonstrate how developing robust customer insight can create remarkable marketing execution.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Anupam Pattanayak, VP of Analytics Consulting, Experian
Erin Haselkorn, Senior Manager of Market Insights, Experian

Resonate: How Resonate Helped One Large Entertainment Client Increased ROAS During the Pandemic

One of the world’s most beloved entertainment brands drove success during unprecedented times using Resonate’s always fresh, hyper-relevant insights across programmatic display, social, and email. They also leveraged this rich, proprietary data in their advanced analytics to increase and optimize performance across channels.

The results:

-117% higher than average landing page views per audience

-62% lower average cost per landing page view per audience

-Optimized placement outperformed their own 1P data and Facebook’s native targeting audiences

-55% higher open rate compared to their email campaign average

-10% lower cost per click and 15% lower cost per landing page view on social

How did they do this? By leveraging the deep, real-time, first party data available within the Resonate Ignite Platform(TM). Not only do they have access to this fresh, granular, proprietary data as soon as they open up the platform, but they can enrich their own 1P data for predictive modeling and segmentation work. All resulted in an increase in return on ad spend.

Watch this case study presentation to learn how Resonate can help you optimize ad spend, drive revenue, and meet your KPIs.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Ericka Podesta McCoy, Chief Marketing Officer, Resonate

1:50 pm – 2:10 pm ET

Breakout Sessions

Connect To The Future Of Data And AI
Get Meshy, Not Messy, With Data

The hot topic for modern data is data mesh. Domain-oriented and real-time, data mesh is the new platform to engineer data for AI and event-driven applications. But solution architectures can turn data mesh into a hot mess as business logic, data policies, and data models explode into distributed intelligent applications. This session will break down what data mesh is, why you need it for applications and governance, and best practices for trusted data products.

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester

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Create Clear Customer Impact
Solve Customer Mysteries With Quantitative And Qualitative Investigation

Companies understand the importance of gleaning insights from customer data, yet today much of the work of producing insights happens in silos. Data scientists, design researchers, market researchers, and others excel at their own respective approaches, yet they rarely collaborate. Join this session to learn how some companies are bringing these personas together to derive qualitative and quantitative insights on their customers.

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester

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Inspire Your Teams With Confidence
Transform Data Analytics Work With These Change Agent Personas

The ever-changing technology landscape broadens insights pros’ ability to drive more actions that matter. Yet that’s not happening as fast as technologies are changing. Why? Because firms underfocus, at their peril, on the human skills that drive people to change the way they work. This session teaches you how to amplify key human skills by deploying three change agent personas that you’ll apply in existing roles: evangelist, catalyst, and the reimagined data wrangler.

Speakers:
Cinny Little, Principal Analyst, Forrester

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2:15 pm – 2:35 pm ET

Breakout Sessions

Connect To The Future Of Data And AI
When Blockchain Meets Data: No Miracles But A Helping Hand

Blockchain (aka distributed ledger technology) can help maintain data quality, support data integrity, and more: Whether it’s the need to prove data provenance or provide an audit trail, blockchain-based solutions can help resolve disputes and prove adherence to compliance requirements. They can also play a similar role when it comes to developing, running, and maintaining AI models. Join Martha to learn about the latest technology developments and examples of operational systems.

Speakers:
Martha Bennett, VP, Principal Analyst, Forrester

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Create Clear Customer Impact
Data Deprecation Radically Resets Marketing Measurement And Optimization

Third party cookie data deprecation, privacy regulations, and the ever-growing walled gardens—what we call data deprecation– threatens modern marketing operations, including marketing performance measurement and optimization. This session will break down data deprecation implications for marketers and provide marketing analytics practitioners with practical advice on how to revise their marketing measurement and optimization approaches, given massive data restrictions. 

Speakers:
Tina Moffett, Principal Analyst, Forrester

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Inspire Your Teams With Confidence
The Future Of BI: Augmented And Personalized

Every advancement — graphical user interfaces, interactive data visualizations, big data, AI — is usually accompanied by a prediction that legacy business intelligence (BI) is dead and that the “new way” will replace how employees consume information. Each of these predictions has been wrong. Enterprise BI is alive and constantly evolving, especially in terms of how different employee personas will use it in the future. In this session, learn how BI will augment, personalize, and democratize insights for various employee personas.

Speakers:
Boris Evelson, Vice President, Principal Analyst, Forrester

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2:35 pm – 3:00 pm ET

Marketplace Break & Networking

Drop-In Discussions

Ever wanted the chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! In these sessions, delegates will have the opportunity to engage with our Forrester analysts and delve deeper into the frameworks and thought-leadership just revealed in their sessions. 

Come with your questions or join as a listener, for this analyst-led, low-pressure group format that enables conversations, networking and engagement on popular data topics. You won’t want to miss it!

Creating the Data Operations and Management Lifecycle

During this session, you will learn from your peers how they are approaching Data Operations and Management in their organization. Below are the topics we’ll explore during our conversation.

  • Have you seen a migration of responsibility for data management responsibilities like data protection and resilience?
  • Evaluating the value of data assets, when do you “retire” a data asset?
  • How is the changing role of data is affecting your organizational structure?

Speakers:
Brent Ellis, Senior Analyst, Forrester

3:00 pm – 3:20 pm ET

Case Study Sessions

Affinity Solutions: An Outcome Driven Approach to Measurement in a Post-Cookie World

The current disruptions to digital customer engagement are significant. Data deprecation, while challenging current practices, can and should lead to more effective way to understand, engage, and measure consumer engagement. This will require marketers to adopt new approaches to measurement based on outcomes, aligned to the customer journey. Purchase data is emerging as the foundation for measurement, replacing the cookie with real-time signals that are permissioned, accurate, matchable, and applied at scale.

Our fireside chat will provide real world examples and practical recommendations to deliver on outcome-based measurement, as we navigate the challenges of data deprecation.

• What are the primary ways data deprecation will upend the digital ecosystem; specifically, the ability to measure and optimize customer engagement

• How to apply use-case driven approach to measure outcomes

• Ways to apply purchase-based measurement to develop an unbroken view of your customer; to communicate ‘you know me, in way I value.’

• The impact of understanding your customer outside the brand’s four walls in driving meaningful engagement

• The value of disrupting current marketing strategies to embrace consumer consent and choice

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Erin Winters, Head of Corporate Marketing, Affinity Solutions
Mike Woods, VP Business Development & Sales, Affinity Solutions
Lindsey Woodland, Vice President of Analytics, 605

TIBCO: Hemlock Semiconductor: Care & Feeding for a Successful Analytics Culture

Successful analytics deployment requires focusing not just on data and tools, but also on the people that use them. Leveraging Hemlock Semiconductor’s successful deployment of TIBCO Spotfire® and TIBCO® Data Virtualization software, this session discusses strategies for building an analytics culture and overcoming challenges along the way. Topics include centralized vs. decentralized approaches, leveraging early-adopters, benefits of unpolished data, adapting skill development to meet users where they are, and modifying your approach as the enterprise matures.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Kevin Britton, Senior Strategic Project Leader, Hemlock Semiconductor

Yellowfin: Artificial Intelligence: Facilitating the Omni-channel Experience

Across various industries, organizations face challenges of rising customer demand. 70% of customers expect organizations to provide tailored frictionless interactions powered by AI, that are transparent and fair (Capgemini). Learn how enterprise organizations use endpoints to redesign their in-store customer journey, expand their dark warehouses, and facilitate the omnichannel experience with vision AI — harnessing data responsibly to drive actionable insights, as well as utilizing synthetic data (not based on actual/identifiable persons) to train AI models.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Stephen Borg, CEO & Co-Founder, meldCX

3:25 pm – 3:55 pm ET

Industry Perspectives: Data For Trusted Decisions

This panel discussion moderated by Forrester Analyst, Raluca Alexandru, will provide a forward-looking lens on what key technology partners in the business intelligence, identity resolution, and commercial data and analytics spaces see as the future of trusted decision-making. With the increased data sprawl and insights democratization, how will data and analytics leaders maximize the value of data and empower their teams and other stakeholders with trusted data and insights.

Speakers:
Andy Crisp, Sr. VP. Global Data Owner, Dun & Bradstreet
Ben Schein, VP Data Curiosity, Domo
Marc Vermut, VP, The Knowledge Lab, Neustar
Moderated by: Raluca Alexandru, Analyst, Forrester

4:00 pm – 4:20 pm ET

Breakout Sessions

Connect To The Future Of Data And AI
Inspire Trust With Robust, Well-Tested AI-Infused Applications

Software is part of almost everything we do — and we trust that it works. Well-tested software avoids bad experiences, as potential bugs get fixed earlier in the development process. Similarly, we are also learning to trust AI, which is increasingly being infused into software and apps that we use every day. But how do you rigorously test those AI-infused applications and mitigate the risk of losing trust? Come listen to this presentation to find out.

Speakers:
Diego Lo Giudice, VP, Principal Analyst, Forrester

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Create Clear Customer Impact
Break The Social Data Silo For Enterprise Insights

Seventy- four percent of data and analytics managers incorporated social media into their data and analytics programs in 2020. It is a vast and fast source of consumer and customer data– but it is just one data source of many that companies use for market research, customer feedback, marketing, and beyond. This session will cover why social media data is an important source of consumer insights and why companies shouldn’t use it in a silo.

Speakers:
Jessica Liu, Senior Analyst, Forrester

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Inspire Your Teams With Confidence
Data Ethics Meets Diversity, Equity, And Inclusion

The moral imperative for investing in data ethics and diversity, equity, and inclusion (DEI) has always been clear, however, few companies have realized the business potential of bringing these separate practices together. Our session discusses how DEI and data ethics competencies can anchor meaningful and sustainable customer relationships with a brand, increasing customer lifetime value and brand equity in the process.

Speakers:
Brandon Purcell, VP, Principal Analyst, Forrester
Nick Monroe, Researcher, Forrester

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Download Agenda

Times are subject to change.

Data Strategy & Insights · November 18 – 19 · Live Virtual Experience

Update to: Use discount code 2FORR1DSI21 to take advantage of our team discount – receive 2 tickets for the price of 1 in one transaction.