Simon Daniels
Principal Analyst
Author Insights
Blog
Data Quality Is For Life, Not Just For The Holidays
Marketing data quality maintenance is an ongoing activity, not something that can be carried out every so often and then forgotten.
Blog
Marketing Operations: Hot Topics From B2B Summit EMEA
One of the most popular attractions at Forrester’s B2B Summit EMEA is the Analyst 1-on-1s. This year's hot marketing operations topics included martech, measurement, data and more.
Blog
B2B Marketing Leader 2023 Planning Panel Discussion Q&A
Having run out of time to answer all the questions received on the recent Forrester LinkedIn Live B2B Marketing Leaders 2023 Planning Panel Discussion, here's a quick recap of the session and some follow-up Q&A.
Blog
Customer Data Platforms: Buy Or Build?
Should Marketing Operations leaders buy a Customer Data Platform (CDP) or build one from scratch? While the idea of building something to exactly meet your needs is compelling, ultimately a packaged solution is likely to be the better approach.