Simon Daniels

Before contemplating changing a revenue technology platform, make sure that the prospect of greener grass isn’t luring you into making a bad decision.

Check out three common objections to the adoption of the opportunity-based Forrester B2B Revenue Waterfall™ and how to overcome them.

Marketing operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

Learn about approaches for conducting revenue technology discovery, depending on the situation, timescales, available resources, and solution type.

Marketing data quality maintenance is an ongoing activity, not something that can be carried out every so often and then forgotten.

One of the most popular attractions at Forrester’s B2B Summit EMEA is the Analyst 1-on-1s. This year's hot marketing operations topics included martech, measurement, data and more.

Having run out of time to answer all the questions received on the recent Forrester LinkedIn Live B2B Marketing Leaders 2023 Planning Panel Discussion, here's a quick recap of the session and some follow-up Q&A.

Should Marketing Operations leaders buy a Customer Data Platform (CDP) or build one from scratch? While the idea of building something to exactly meet your needs is compelling, ultimately a packaged solution is likely to be the better approach.