Simon Daniels
Principal Analyst
Author Insights
Blog
Peer Discussion Highlights Best Practices In Marketing Data Strategy
At a recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership, and aggregation, among others, are common issues and shared experiences for their resolution.
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Seven New Year’s Resolutions To Maximize The Value Of Your Event Data
Effectively operationalizing B2B events data is crucial to leveraging an underutilized yet invaluable source of first-party audience data.
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Revenue Operations Past, Present, And Future
A recent trip to see Charles Dickens’ “A Christmas Carol” leads to considering the past, present, and future of revenue operations ...
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Event Data Could Be The Best Gift To Your Organization This Holiday Season
Access to audience data is becoming more restrictive and B2B events represent an underutilized yet invaluable source of first party data.
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Saying Goodbye To MQLs: A Parting That Is All Sweet And No Sorrow
Adopting the revenue waterfall for demand management brings many benefits, meaning that parting with leads can be all sweet and no sorrow.
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Revenue Operations: Hot Topics From B2B Summit EMEA 2023
Providing delegates at Forrester events with the opportunity to speak to analysts always proves popular. Here are some of the revenue operations hot topics that came up this year at B2B Summit EMEA 2023.
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Revenue Waterfall Functionality To Look For When Choosing Revenue Technology
Here’s what to consider when evaluating platforms as part of adopting an opportunity-based waterfall.
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How To Overcome Revenue Operations Constraints And Boost The Growth Engine
Learn how revenue operations leaders can achieve more with less in the face of executive constraints and still deliver for the growth engine.
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When It Comes To Revenue Technology, The Grass Isn’t Always Greener …
Before contemplating changing a revenue technology platform, make sure that the prospect of greener grass isn’t luring you into making a bad decision.
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Three Objections To Moving From MQLs To Opportunities (And How To Solve Them!)
Check out three common objections to the adoption of the opportunity-based Forrester B2B Revenue Waterfall™ and how to overcome them.
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Marketing Operations Must Rationalize Revenue Technology To Achieve Customer Experience Goals
Marketing operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.
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Techniques For Revenue Technology Requirements Discovery
Learn about approaches for conducting revenue technology discovery, depending on the situation, timescales, available resources, and solution type.
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Data Quality Is For Life, Not Just For The Holidays
Marketing data quality maintenance is an ongoing activity, not something that can be carried out every so often and then forgotten.
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Marketing Operations: Hot Topics From B2B Summit EMEA
One of the most popular attractions at Forrester’s B2B Summit EMEA is the Analyst 1-on-1s. This year's hot marketing operations topics included martech, measurement, data and more.
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B2B Marketing Leader 2023 Planning Panel Discussion Q&A
Having run out of time to answer all the questions received on the recent Forrester LinkedIn Live B2B Marketing Leaders 2023 Planning Panel Discussion, here's a quick recap of the session and some follow-up Q&A.
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Customer Data Platforms: Buy Or Build?
Should Marketing Operations leaders buy a Customer Data Platform (CDP) or build one from scratch? While the idea of building something to exactly meet your needs is compelling, ultimately a packaged solution is likely to be the better approach.