Technology & Innovation
North America

November 2 – 3  |  Live Virtual Experience

Early Access

Oct 29
  • 12:00 pm – 4:00 pm CDTOn-Demand Sessions
  • 12:00 pm – 4:00 pm CDTSpotlight Sessions

Early Access

Nov 1
  • 12:00 pm – 4:00 pm CDTOn-Demand Sessions
  • 12:00 pm – 4:00 pm CDTSpotlight Sessions

Tuesday

Nov 2
  • 12:00 pm – 12:40 pm CDTOpening Remarks & Keynote Session
  • 12:45 pm – 1:05 pm CDTBreakout Sessions
  • 1:10 pm – 1:30 pm CDTCase Study Sessions
  • 1:30 pm – 1:50 pm CDTMarketplace Break & Networking
  • 1:50 pm – 2:10 pm CDTBreakout Sessions
  • 2:15 pm – 2:35 pm CDTCase Study Sessions
  • 2:40 pm – 3:10 pm CDTKeynote Session
  • 3:15 pm – 3:35 pm CDTBreakout Sessions
  • 3:35 pm – 3:55 pm CDTMarketplace Break & Networking
  • 3:55 pm – 4:55 pm CDTKeynote Sessions
  • 4:55 pm – 5:25 pm CDTFacilitated Networking

Wednesday

Nov 3
  • 12:00 pm – 12:30 pm CDTKeynote Sessions
  • 12:35 pm – 12:55 pm CDTBreakout Sessions
  • 1:00 pm – 1:20 pm CDTCase Study Sessions
  • 1:20 pm – 1:40 pm CDTMarketplace Networking Break
  • 1:40 pm – 2:00 pm CDTBreakout Sessions
  • 2:05 pm – 2:25 pm CDTCase Study Sessions
  • 2:30 pm – 2:50 pm CDTBreakout Sessions
  • 2:50 pm – 3:10 pm CDTMarketplace Networking Break
  • 3:10 pm – 4:20 pm CDTKeynote Sessions
  • 4:20 pm – 4:30 pm CDTClosing Remarks

Early Access Oct 29

12:00 pm – 4:00 pm CDT

Overview of Early Access Day

We are granting early access to the platform on Friday, October 30 and Monday, November 1 to ensure that attendees are fully prepared for our live event days. At this time, you can begin to build your personalised agenda, create your profile, and watch a handful of sessions that are available for early access viewing.

Attendee Orientation

Join us for the Technology & Innovation North America attendee orientation. Our event program manager will take you on a tour of the platform as well as share planning and engagement tips to help you get the most out of the event!

Eliminate Fear In Security To Unlock Employee Creativity

As organisations seek to leverage emerging technology and intelligent automation in new ways, employees need to feel that they can innovate and experiment consistent with the security and privacy values of the enterprise. But many organisations manage human risk through a model of control, coercion, and punishment  from penalising users who fail simulations or training to termination of offenders or victims of breaches. But security programs founded in fear not only decrease employee engagement and inspiration, but also stifle creativity. Instead, organisations must learn how to nurture positive security behaviour and foster a culture that deals with human fallibility with grace, instead of distress, reprimand, and shame. 

Speakers:
Jinan Budge, Principal Analyst, Forrester

Aligning Your Technology For Creativity, Adaptability, And Resilience

Make no mistake: Your technology stack is an expression of your firm’s creative potential. But for too long, enterprises have relied on buckets of technology and legacy operating models. Stimulating a future fit technology strategy that helps your business become more creative, adaptive, and resilient requires business, marketing, and product teams to engage in a better conversation for investment, optimisation, and ownership  one based on how different combinations of platforms, practices, and partners contribute to innovation-driven success.

Speakers:
Sam Higgins, Principal Analyst, Forrester

A New Society Has Arrived. Is Your Firm Ready To Embrace It?

The conversation about race and gender and the imperative for fairness and equality has reached a crescendo. Companies face a new urgency to address these social vectors head-on in the way they do business. To get it right, firms must move beyond knee-jerk action to systemic change. In this session, we will explore the challenges ahead and outline a framework to rethink stakeholder relationships – employees, partners, customers, and the community – in light of the new social reality. 

Speakers:
Dipanjan Chatterjee, Vice President, Principal Analyst, Forrester

Inclusion And The Math Of Equity

What does inclusion mean and what are the implications if we truly want to be an equitable organization? Schindler’s Inclusion Scale explains how inclusion relates to tolerance, equality, empathy and equity. The session reveals the surprisingly radical implications of equity based on a mathematical model. 

Speakers:
Eric Way, Global Head of Inclusion, Diversity and CSR, Schindler Group

Start Today: A Practical Framework For Using Instant Feedback To Power Real-Time CX

Lag time in customer feedback won’t cut it. Market conditions and customer sentiments move too fast for an outdated customer feedback system that takes weeks or months to go from collection to insights. Recorded at our recent CX event, join Steve Peltzman, Forrester’s chief business technology officer and head of FeedbackNow, as he offers a practical, actionable framework for implementing real-time CX operations at your organization. Plus, get an overview of some of the technologies that can help you revolutionize your customer experiences.

Speakers:
Steven Peltzman, Chief Business Technology Officer, Forrester

Spotlight Sessions

See the full list of available Spotlight Sessions here. These sessions offer exposure to leading technology providers with solutions that align to your key initiatives.

Early Access Nov 1

12:00 pm – 4:00 pm CDT

Overview of Early Access Day

We are granting early access to the platform on Friday, October 30 and Monday, November 1 to ensure that attendees are fully prepared for our live event days. At this time, you can begin to build your personalised agenda, create your profile, and watch a handful of sessions that are available for early access viewing.

Attendee Orientation

Join us for the Technology & Innovation North America attendee orientation. Our event program manager will take you on a tour of the platform as well as share planning and engagement tips to help you get the most out of the event!

Eliminate Fear In Security To Unlock Employee Creativity

As organisations seek to leverage emerging technology and intelligent automation in new ways, employees need to feel that they can innovate and experiment consistent with the security and privacy values of the enterprise. But many organisations manage human risk through a model of control, coercion, and punishment  from penalising users who fail simulations or training to termination of offenders or victims of breaches. But security programs founded in fear not only decrease employee engagement and inspiration, but also stifle creativity. Instead, organisations must learn how to nurture positive security behaviour and foster a culture that deals with human fallibility with grace, instead of distress, reprimand, and shame. 

Speakers:
Jinan Budge, Principal Analyst, Forrester

Aligning Your Technology For Creativity, Adaptability, And Resilience

Make no mistake: Your technology stack is an expression of your firm’s creative potential. But for too long, enterprises have relied on buckets of technology and legacy operating models. Stimulating a future fit technology strategy that helps your business become more creative, adaptive, and resilient requires business, marketing, and product teams to engage in a better conversation for investment, optimisation, and ownership  one based on how different combinations of platforms, practices, and partners contribute to innovation-driven success.

Speakers:
Sam Higgins, Principal Analyst, Forrester

A New Society Has Arrived. Is Your Firm Ready To Embrace It?

The conversation about race and gender and the imperative for fairness and equality has reached a crescendo. Companies face a new urgency to address these social vectors head-on in the way they do business. To get it right, firms must move beyond knee-jerk action to systemic change. In this session, we will explore the challenges ahead and outline a framework to rethink stakeholder relationships – employees, partners, customers, and the community – in light of the new social reality. 

Speakers:
Dipanjan Chatterjee, Vice President, Principal Analyst, Forrester

Inclusion And The Math Of Equity

What does inclusion mean and what are the implications if we truly want to be an equitable organization? Schindler’s Inclusion Scale explains how inclusion relates to tolerance, equality, empathy and equity. The session reveals the surprisingly radical implications of equity based on a mathematical model. 

Speakers:
Eric Way, Global Head of Inclusion, Diversity and CSR, Schindler Group

Start Today: A Practical Framework For Using Instant Feedback To Power Real-Time CX

Lag time in customer feedback won’t cut it. Market conditions and customer sentiments move too fast for an outdated customer feedback system that takes weeks or months to go from collection to insights. Recorded at our recent CX event, join Steve Peltzman, Forrester’s chief business technology officer and head of FeedbackNow, as he offers a practical, actionable framework for implementing real-time CX operations at your organization. Plus, get an overview of some of the technologies that can help you revolutionize your customer experiences.

Speakers:
Steven Peltzman, Chief Business Technology Officer, Forrester

Spotlight Sessions

See the full list of available Spotlight Sessions here. These sessions offer exposure to leading technology providers with solutions that align to your key initiatives.

2:00 pm – 2:45 pm CDT

Ask The Analysts: Predictions North America 2022

2021 was a year like no other. We saw new technologies and business models emerge. And we saw winners seize control of their destiny by being customer obsessed and future fit. What will 2022 have in store for us? Please join Sri Sridharan, JP Gownder, Fiona Mark, and Matthew Guarini for an exciting discussion where Forrester will share its key predictions for 2022 around technology and the future of work. This will be an interactive session so come ready to talk about the future and think about how your company can take advantage of it.

Speakers:
Matthew Guarini, VP, Research Director, Forrester
Srividya Sridharan, VP, Senior Research Director, Forrester
J.P. Gownder, VP, Principal Analyst, Forrester
Fiona Mark, Principal Analyst, Forrester

2:45 pm – 3:15 pm CDT

Panel: Diversity And Curiosity Power Creative Tech Cultures

Unlocking creativity requires a heavy dose of diverse perspectives. Not exactly a strong suit of most tech teams. This panel puts real teeth into the struggles of – and proven strategies for – creating more diverse and inclusive tech teams full of curiosity and creativity.

Speakers:
Sharyn Leaver, SVP, Research, Forrester
Fiona Mark, Principal Analyst, Forrester
Kristie Grinnell, Vice President, Information Technology and Supply Chain and Global Chief Information Officer, General Dynamics Information Technology (GDIT)
Marta Zarraga, Chief Information Officer, Capital Group

Tuesday Nov 2

12:00 pm – 12:10 pm CDT

Welcome & Opening Remarks

Speakers:
Matthew Guarini, VP, Research Director, Forrester

12:10 pm – 12:40 pm CDT

Keynote Session

The Creativity Boom Ushers In New Growth 

History shows that a period of great prosperity follows times of great turmoil. Welcome to the Creativity Boom, an era of rapid economic growth and expansion, driven by novel solutions, breakthrough products, and innovative ideas. Behind them all is the energy of creativity, a new tool for firms to supercharge their problem-solving capacity. Join this session to uncover how creativity can help your firm create distinction and advantage in the market. 

Speakers:
Jay Pattisall, Principal Analyst, Forrester
Ted Schadler, VP, Principal Analyst, Forrester

12:45 pm – 1:05 pm CDT

Breakout Sessions

Strategy
Unleashing Creativity Inside Your Organization

Firms that embrace creativity as an enterprisewide way of thinking supercharge their individual and collective problem-solving to develop potent products, services, processes, and experiences. Elevating creativity inside the organization requires a shift in mindset, practices, and conditions, which can be applied to any department or project, including design and innovation teams. Join Jay Pattisall to dive deep into unleashing creativity throughout your organization by setting the conditions for employees and partners to develop potent solutions that drive growth.

Speakers:
Jay Pattisall, Principal Analyst, Forrester

READ MORE +READ LESS -
Practices
Learn The Lessons Of The Pandemic To Institutionalize New Innovation Practices

The pandemic stimulated creativity and innovation overnight. What did innovation leaders do differently during a time of so much uncertainty? How did these companies manage to stay close to their customers? How could they spark their employees’ creativity? Well answer these questions in the session and provide guidance about how to apply the learnings from the crisis in your company independent of size, industry, and innovation maturity. 

Speakers:
Bernhard Schaffrik, Principal Analyst, Forrester

READ MORE +READ LESS -
Platforms
Panel: Modern Platform Strategies For A Winning Experience Architecture

Modern platforms underpin everything in your business. They must support your customer and employee experiences and must be composable to support agility and creativity. In this interactive panel, you’ll learn about what makes a modern platform, types of platforms, how to get going from any starting point, and the importance of a unifying experience architecture. 

Speakers:
Liz Herbert, VP, Principal Analyst, Forrester
Amanda LeClair, Senior Analyst, Forrester
Joe Cicman, Senior Analyst, Digital Transformation, Forrester

READ MORE +READ LESS -
Partners
Partnerships Unlock Your Creative Potential

Creativity unbound is an ecosystem affair, demanding contributions from business, operations, and technology teams and orchestrating the value of your technology and service providers. How do you prepare your organization, find co-innovation partners, and manage both for success? In this session, we introduce the partners track. We’ll clarify the role of partners in co-innovation and your creative success, empower you and your organization to lead the charge on creative solutioning, and highlight the mechanisms to unlock the creative potential that comes from integrating your external and internal ecosystems.

Speakers:
Ted Schadler, VP, Principal Analyst, Forrester

READ MORE +READ LESS -
People
Anywhere Work: Driving Creativity In The New World Of Hybrid Work

Most companies will embrace some type of office + anywhere hybrid work. And most will struggle to make it happen — not because its the wrong strategy, but because the coordination required across technology, operations, HR, and management will strain the unprepared. Overcome the risks of anywhere work so you can seize the strategic benefits of anywhere work; we’ll show you how.

Speakers:
J.P. Gownder, VP, Principal Analyst, Forrester

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1:10 pm – 1:30 pm CDT

Case Study Sessions

LaunchDarkly: Moving quickly and safely with progressive delivery

You don’t need kubernetes to automatically push green builds to production – learn how Honeycomb has utilized continuous delivery practices, LaunchDarkly, and Honeycomb itself to speed up its deployments and make them safer. We’ll talk about what went wrong along the way, and how we used our Service Level Objectives to evaluate and mitigate the risks.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Liz Fong-Jones, Principal Developer Advocate, Honeycomb.io

Moveworks: How Broadcom Automated Their Service Desk with AI

Every IT leader wants to build a world-class employee support experience. Yet few know how to create the comprehensive knowledge base that’s needed to answer employees’ tech questions automatically. In this session, Stanley Toh, Head of End-User Services and Experience at Broadcom, dives into how Broadcom transformed its knowledge base — taking a creative, innovative approach by using AI to answer employees’ troubleshooting and policy questions instantly.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Stanley Toh, Head of End-User Services and Experience, Broadcom
Eric Ren, Director, Head of Product Marketing, Moveworks

OutSystems: Why LCAP Today - Accelerating Digital Innovation and Building a Connected Enterprise

Learn how companies are addressing talent, time, and cost to deliver appdev at-scale to support internal and external web/mobile applications. Deloitte and OutSystems will share how companies are tackling the talent deficit, ongoing cost pressure and urgency of delivering solutions to the market faster than ever before across several key digital transformation initiatives.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Dave Tortorelli, LCNC Sales Executive, Deloitte
Luis Giraldo, Regional Vice President, Value Consulting Americas, Outsystems

Quickbase: Enabling Citizen Development at Scale, an Accenture Perspective

There is an accelerating push to shift more technology responsibilities safely to the business. As a leading GSI, Accenture is showing a blueprint for how to create and sustain a successful practice for citizen automation and development at scale. Understand how Accenture enables the practice internally and with customers. There is more to it than simply acquiring technology. What are the implications for the larger organization, and for the Core IT organization?

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Jay Jamison, CPTO, Quickbase
Nirav Sampat, Group Technology Officer – Operations, Accenture

1:30 pm – 1:50 pm CDT

Marketplace Break & Networking

AfterWords

Ever wanted the chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! 

In these sessions, delegates will have the opportunity to engage with our Forrester keynoters and delve deeper into the frameworks and thought-leadership just revealed in their presentations. 

Come with your questions or join as a listener, either way you won’t want to miss it!

The Creativity Boom Ushers In Your Next Stage Of Growth

Speakers:
Jay Pattisall, Principal Analyst, Forrester
Ted Schadler, VP, Principal Analyst, Forrester

How To Find Creative Technology Opportunities

Speakers:
Brian Hopkins, VP, Principal Analyst, Forrester

Drop-In Discussions

In these sessions, delegates will have the opportunity to engage with our Forrester analysts and delve deeper into the frameworks and thought-leadership revealed in their sessions.  

Come with your questions or join as a listener, for this analyst-led, low-pressure group format that enables conversations, networking and engagement on popular technology and innovation topics. You won’t want to miss it! 

Future Proof Your Organization With Emerging Technology

This drop-in session discusses how organizations are evaluating and experimenting with emerging technology. We’ll explore how organizations can balance value and risk when evaluating and experimenting with emerging technology, and the organizational challenges when considering emerging technology.

Speakers:
Nick Barber, Senior Analyst, Forrester

1:50 pm – 2:10 pm CDT

Breakout Sessions

Strategy
Unlock Enterprise Creativity With Your Experience Architecture

Your brand’s expiration date is coming and customer obsession is no longer enough to avert irrelevance. The new experience architecture is the culmination of your platforms, processes, and partnerships that drive outcomes for your customers, employees, and partners. This goes beyond the traditional alphabet soup of point solutions. The experience architecture is assembled and practiced with owned and outsourced solutions enabling you to tap into the creativity of your vendor partners, free your employees from creative friction and orchestrate exceptional customer experiences at scale.

Speakers:
Nick Barber, Senior Analyst, Forrester
Joe Cicman, Senior Analyst, Digital Transformation, Forrester

READ MORE +READ LESS -
Practices
Innovating In The World Of Anywhere Work

Things change when people aren’t physically together, and leaders worry that innovation will stall in anywhere work. Are their fears justified? We don’t think so. Psychological and behavioral research offer useful insights that you can use to turn physical distance from a risk to an asset. In this session, Principal Analyst David Brodeur-Johnson will share the results of our research with organizations using science to foster innovation and creativity through anywhere work.

Speakers:
David Johnson, Principal Analyst, Forrester

READ MORE +READ LESS -
Platforms
The Cloud Platform Landscape And What To Know

Cloud began as an alternative to the traditional data center. Now it’s your innovation platform, unleashing creativity across the organization, from business users to IT itself. This session looks at cloud platforms such as Alibaba, Amazon Web Services, Azure, and Google, identifies key trends in cloud-native computing, and provides perspectives for technology leaders in a fast-changing environment. 

Speakers:
Lee Sustar, Principal Analyst, Forrester

READ MORE +READ LESS -
Partners
Master A New Partner Management Protocol To Find And Manage Co-Innovation Partners

The first step in co-innovation partnering is shifting your approach to finding and managing service providers to unlock and orchestrate the value. In this session, youll dive into the details of choosing strategic partners though a different lens, structuring the right alignment, and managing the process to achieve creative success.

Speakers:
Fiona Mark, Principal Analyst, Forrester
Chad Routh, Principal Analyst, Forrester

READ MORE +READ LESS -
People
Inclusive Leaders Spark and Sustain Innovation

Workers who say their companies are diverse  from their peers beside them to the executives at the top  also say their companies are more innovative, adaptive, and creative. How does diversity translate into creativity? The secret lies in the inclusive practices of leaders at all levels. 

Speakers:
Katy Tynan, Principal Analyst, Forrester

READ MORE +READ LESS -
2:15 pm – 2:35 pm CDT

Case Study Sessions

Appian: How Low-Code Bridges the Gap Between Business and IT

With digital transformation, business leaders are increasingly looking to IT to execute quickly and effectively. Yet, many organizations remain saddled with legacy IT systems and a lack of resources, making it hard to keep up with the growing demands of the business. Join our session to learn how low-code helps bridge the gap between business and IT. Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Sam Merrill, Senior Product Strategy Developer, Appian

Google Chrome OS: How Sunrun the home solar, battery storage, and energy services company scaled with Chrome OS

Déji Fátunlá, who leads corporate engineering at Sunrun shares how Chrome OS has been a great solution to enable Sunrun to excel with Chrome OS because “it’s adaptable, fast, scalable and from a security perspective, meets all our needs.” Sunrun was one of the first customers to deploy Parallels Desktop for Chrome OS. Tune in to learn how Chrome OS is the right solution for Sunrun’s remote and frontline workers.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Déji Fátunlá, Déji Fátunlá, Engineering Lead, Sunrun
Sarah Torney, Customer Insights Product Marketing Manager, Chrome OS

How ConsenSys is Evolving Blockchain CX and Trust with LivePerson

In its constant quest to hone its support services for Web3 users, ConsenSys is partnering with LivePerson to provide Conversational AI support for its blockchain and crypto communities, starting with users of leading crypto wallet MetaMask. Learn how ConsenSys is leveraging industry-leading Conversational experiences to provide immediate, trusted responses and give customers the solutions they need faster than ever.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Dror Avieli, Managing Director & Vice President, Customer Success, ConsenSys
Netta Goldberg, Strategic Account Director, Enterprise, LivePerson

IBM: Guiding the Mayflower Autonomous Ship with IBM AI-powered Automation

In today’s environment, organizations need innovations to help improve the way work gets done. The solar-run Mayflower ship demonstrates how using AI-powered automation and edge technologies will make the world’s first crewless transatlantic voyage possible. As in many regulated industries like banking and telecommunications, this “AI Captain” technology can steer clear of obstacles and comply with navigation rules as it collects oceanic research data to help sustainability efforts.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

When you interact with IBM, this serves as your authorization to Forrester or its vendor to provide your contact information to IBM in order for IBM to follow up on your interaction. IBM’s use of your contact information is governed by the IBM Privacy Policy.

Sign up here to learn more about IBM here.

Speakers:
Ed Lynch, Vice President, Business Automation, IBM
Don Scott, CTO & Director of Engineering, Marine AI

2:40 pm – 3:10 pm CDT

Keynote Session

How To Find Creative Technology Opportunities  

New technologies offer a fertile field for applied creativity, but how do you balance following and leading with the technology? In this session, Forrester’s VP of emerging technology will answer this question by giving you real-world examples of emerging technologies and taking apart the creative opportunities. This presentation will showcase Forrester’s latest research tools and leave participants with an actionable model for turning new technologies into commercial value. 

Speakers:
Brian Hopkins, VP, Principal Analyst, Forrester

3:15 pm – 3:35 pm CDT

Breakout Sessions

Strategy
Unleash Enterprise Creativity With AI At Scale

As enterprise technology leaders navigate the new and growing challenges of digital acceleration, their new mantra is to become creative in how they work. There are many ways to infuse creativity in an organization, and AI is one  possibly the only one. Leading organizations show that as AI gets scaled throughout the organization, creativity does too, improving the performance of both people and outcomes. In this keynote, well be sharing results of our ongoing research into how leading organizations are augmenting employees, teams, organizations, and business models with creativity that makes an impact. Well also share their challenges and how to overcome them and reveal the true business impact of AIled creativity.

Speakers:
Diego Lo Giudice, VP, Principal Analyst, Forrester

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Practices
Experiment Then Scale — Lessons From The World Of Manufacturing

Asset-intensive industries like manufacturing are changing, adopting new technologies  including the internet of things, additive manufacturing (or 3D printing), and augmented reality (AR)  and transforming their workforce and their business in the process. But how do these technologies expand beyond the innovation team out into the mainstream workforce? Drawing on examples from firms’ adoption of AR and 3D printing, we highlight lessons that will be broadly applicable to other industries and technologies. 

Speakers:
Paul Miller, Principal Analyst, Forrester

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Platforms
Design Your Enterprise Applications Strategy For Creativity And Speed

Modern enterprise applications must be flexible, AI-infused, and able to deliver great human experiences. Leading approaches facilitate consumption of both vendor-delivered innovation and your own innovation. This session will overview the key components of a winning, modern enterprise application strategy and key tips for achieving great outcomes.

Speakers:
Liz Herbert, VP, Principal Analyst, Forrester

READ MORE +READ LESS -
Partners
Preparing Your Organization For Creative Partnerships Success

As a technology leader, you must prepare your organization to lead the charge on technology-based ideas and solutions, participating fully in the creativity practices. Human-centered design and the agile process apply to creative solutions and business change, not just to software development. In this session, youll hear how to prepare your organization to lead and participate in the creative practices that lead to breakthrough yet disciplined success.

Speakers:
Achim Granzen, Principal Analyst, Forrester

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People
Stop Burning Out Your Best People

Burned out people don’t have resources to be creative, but burnout is difficult to detect and correct. Our new research shows that burnout at work is not always the opposite of engagement. Some of your most engaged employees are also burning out, and you won’t know until it’s too late. We’ll show you how to identify different types of burnout and how to support employees who want to be their creative best at work.

Speakers:
Jonathan Roberts, Analyst, Forrester

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3:35 pm – 3:55 pm CDT

Marketplace Break & Networking

Drop-In Discussions

Ever wanted the chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! In these sessions, delegates will have the opportunity to engage with our Forrester analysts and delve deeper into the frameworks and thought-leadership revealed in their sessions.  

Come with your questions or join as a listener, for this analyst-led, low-pressure group format that enables conversations, networking and engagement on popular technology and innovation topics. You won’t want to miss it!

Get Your Employees To Thrive In The Future Of Work

This drop-in session discusses how technology leaders can get the best out of their people. We will explore what leaders need to know about the workforce today, how they can enable their teams to bring their best selves to work and the tools and technology that can help make it happen.

Speakers:
Jonathan Roberts, Analyst, Forrester

Enabling A High Performing Operating Model

This drop-in session examines how your peers are designing their operating models in order to deliver high performance. We’ll discuss what the current challenges in designing an operating model are, how organizations are balancing agility, efficiency, and effectiveness, and consider how you can use leadership, governance and culture to deliver performance.

Speakers:
Fiona Mark, Principal Analyst, Forrester

3:55 pm – 4:25 pm CDT

Keynote Session

What’s Next: The Rise Of Industry Clouds
To become and stay future fit, leading technology executives turn to cloud solutions that enable agility and innovation. They combine fit-for-purpose enterprise software with ecosystems of add-on solutions, typically delivered with industry regulations and compliance in mind. Consider this new direction when making new enterprise software purchases and deciding the future roadmap for existing ones. This track outlines the rise of industry solutions, their benefits and trade-offs, and how and when to choose industry solutions versus horizontal solutions.

Speakers:
Kate Leggett, Vice President, Principal Analyst, Forrester

4:25 pm – 4:55 pm CDT

Featured Performer: Jewel

Join us for a special performance from Jewel!

Jewel went from a girl who grew up with no running water on an Alaskan homestead, to a homeless teenager in San Diego, to an award winning, Multi-Platinum Recording Artist who released one of the best-selling debuts of all time.

Through her career Jewel has sold over 30 million albums worldwide, earned 26 Music Award nominations, including The Grammys, American Music Awards, MTV Awards, VH1 Awards, Billboard Music Awards, and Country Music Awards, winning 8 times. Jewel has been featured on the cover of TIME Magazine, Rolling Stone, performed on Saturday Night Live, at the Super Bowl, the NBA Finals, for The Pope and The President Of The United States. She has experimented with several genres over her career with top hits in Folk, Pop, Club, Country, Standards, Children’s and Holiday music.

Mental health and mindfulness has been a lifelong passion of Jewel’s. She offers free mindfulness exercises and an online mental health community at JewelNeverBroken.com.

2020 marked a momentous year for Jewel — she celebrated the 25th anniversary of her multi-platinum debut album, “Pieces of You” with an exclusive Anniversary package of the album released on Craft Recordings. It gives listeners a vivid insider’s look at how this album came to be, collecting all relevant rarities and previously unissued tracks in one place. To celebrate, Jewel performed for the first time, the full album in sequence from front to back in a live streamed concert. In addition, Jewel has been hard at work on a new studio album and a forthcoming book.

4:55 pm – 5:25 pm CDT

Facilitated Networking

Wednesday Nov 3

12:00 pm – 12:30 pm CDT

Keynote Session

Creativity And Consumer Empowerment Through Experimentation

We are in a moment of unprecedented experimentation. Forrester data shows that today, 53% of US consumers admit they are always open to trying out new brands, products, and experiences — a decade ago, only 39% of US online adults agreed. The growing appetite for novelty is changing the dynamics of whom consumers trust and how they buy. Rapid consumer experimentation has opened the playing field for spunky upstarts to boast new business models, lure customers into low-risk trials, and peel away at incumbents’ market share. But willingness to experiment can also morph into a state of mindless distraction where messages don’t register with consumers and the barrier for creating powerful emotional memories rises. In this session, learn about how brands that spin radically creative stories and pilot new methods of customer engagement are the beginning of what’s to come.

Speakers:
Anjali Lai, Senior Analyst, Forrester

12:35 pm – 12:55 pm CDT

Breakout Sessions

Strategy
Design Accessible Experiences To Energize Employees And Unlock Creativity

Creating accessible experiences helps you reach new markets, reduce legal risk, and prove to customers and employees that your company is serious about diversity, equity, and inclusionBut most firms take a narrow approach and miss out on these benefits. This session will showcase examples of how focusing on accessibility early, in design, unleashes creativity in teams and leads to differentiated products and experiences. You’ll walk away with best practices for designing accessible experiences and enabling a culture of creativity in the process.

Speakers:
Gina Bhawalkar, Principal Analyst, Forrester

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Practices
Innovation Governance: Apply Intervention Practices To Build A Creative Capacity

How quickly is your organization able to organize around opportunity? Finding new ways and means to generate and sustain market differentiation and competitive advantage requires innovation to be more embedded in operational decision making. This session explores the governance strategies that allow for organizations to innovate at scale while maintaining sound management practices.

Speakers:
Christopher Gilchrist, Principal Analyst, Forrester

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Partners
Meet the New Providers: A Spotlight on Providers Focused on Creative Success

Creative success and strategic partnering require you to look at the traditional service categories through a new lens and seek creative help in all its forms from providers you may not be working with: product engineering, agency services, software-as-a-service professional services, and more. In this session, you’ll meet some of the newer providers and see old partners differently to understand how your needs for creativity are mirrored in their evolving offerings and approaches.

Speakers:
Amanda LeClair, Senior Analyst, Forrester

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People
Establishing a Continuous Performance Practice for your Modern Workforce

The ideal of Performance Management- clear goals and clear parameters for success – rarely holds up in practice.  Organizations need to measure, develop and recognize the things that matter, from creativity to collaboration to innovation readiness. To create the environment that invites the greatest creativity, companies will need to move toward a continuous performance practice that is purpose built for iteration and growth. This session will explain this powerful new method and how to take practical steps toward getting there.

Speakers:
Betsy Summers, Principal Analyst, Forrester

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1:00 pm – 1:20 pm CDT

Case Study Sessions

Bounteous: Enhancing DTC Patient Journeys With Cloud AI

How do experts apply creative innovations in highly regulated verticals? To deliver D2C experiences, MedImpact is optimizing patient journeys and removing process frictions with advanced cloud ML applications, while upholding data privacy and industry regulations. Learn from MedImpact and their co-innovation partner Bounteous as they discuss how an innovation framework led to the launch of several advanced tools that deliver delightful customer experiences to internal and external users.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Rizwan Patel, Principal, Innovation, MedImpact
Michael Bartholow, Director of Marketing & Education, Bounteous

Google Chrome Enterprise: How Hackensack Meridian Health has modernized their workforce

Mark Eimer, Senior Vice President, Associate CIO, and Chief Technology officer of Hackensack Meridian Health, the largest hospital network in New Jersey, joins us to discuss the organization’s Google partnership. The Chrome Enterprise journey begins with productivity solutions Chrome browser and Google Workspace. To secure endpoints, HMH deploys Chrome OS devices running Citrix with Imprivata and extends the life of old PCs and Macs with CloudReady. Google Cloud and Hackensack Meridian Health also partner to deploy Google Cloud’s AI/ML offerings to enable physicians and care teams to provide better care at scale and drive operational efficiencies.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Mark Eimer, Senior Vice President, Associate Chief Information Officer and Chief Technology Officer , Hackensack Meridian Health
Sarah Torney, Customer Insights Product Marketing Manager, Chrome OS

OutSystems: From Legacy to Modern in Less than 1 Month

Many organizations are faced with the challenge of how to create solutions to increasingly complex business challenges in less time, at a lower cost and with improved quality. Labor shortages are also forcing businesses to look at creative ways to continue to meet customer expectations with a shortage of staff in all areas of the business. Listen how Park Industries is solving these challenges by leveraging low-code and agile processes to develop software solutions 10+ times faster at a lower cost and with high customer satisfaction.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
David Lloyd, Director of Information Technology, Park Industries
Rui Simão, Senior Manager, Customer Success - Americas, OutSystems

1:20 pm – 1:40 pm CDT

Marketplace Break & Networking

AfterWords

Ever wanted the chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! 

In these sessions, delegates will have the opportunity to engage with our Forrester keynoters and delve deeper into the frameworks and thought-leadership just revealed in their presentations. 

Come with your questions or join as a listener, either way you won’t want to miss it!

Drop-In Discussions

In these sessions, delegates will have the opportunity to engage with our Forrester analysts and delve deeper into the frameworks and thought-leadership revealed in their sessions.  

Come with your questions or join as a listener, for this analyst-led, low-pressure group format that enables conversations, networking and engagement on popular technology and innovation topics. You won’t want to miss it!

Demonstrating The Business Value Of Technology

This drop-in session will explore the ways and means leaders can capture and generate value. Specifically, balancing efficiency with effectiveness through human-centered strategies.

Speakers:
Christopher Gilchrist, Principal Analyst, Forrester

You’ve Made Fueling Growth With Innovation A Top Priority — But How Do You Make It Happen?

Join this drop-in session to discuss innovation best practices for tech organizations of all types — traditional, modern, and future fit. We will distinguish between innovation for show and innovation to drive business results. Nothing wrong with showcasing tech potential but driving business growth with innovation is a repeatable practice that involves strategic funding, a culture of innovation, and engagement across the enterprise.

Speakers:
Bobby Cameron, VP, Principal Analyst, Forrester

1:40 pm – 2:00 pm CDT

Breakout Sessions

Strategy
Effectiveness Is The New Metric For Growth

For at least 60 years, efficiency improvements have been one of the major sources of business value from technology. Improved efficiency in processes and activities translates into improved productivity and thus lower costs and higher profit margins. But improving efficiency and productivity is not the only — or even the best — way that technology delivers business value in world of trust built on experiences. Its time to focus on how technology achieves better outcomes by focusing less on reducing waste in inputs and avoiding waste in outcomes to drive future growth.

Speakers:
Bobby Cameron, VP, Principal Analyst, Forrester

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Practices
Go Faster And Lower Risk By Experimenting In Software Development

Testing and experimenting in production sounds risky, yet this is exactly what high-maturity software organizations do daily. With the right technology, testing and experimenting in production is not only safe, but our research also shows it improves agility and can shrink time-to-market for innovative ideas. In this session, we’ll review how high-maturity software teams test and experiment in production every day and how every team can take these learnings and apply them to their own software development practices. 

Speakers:
Christopher Condo, Principal Analyst, Forrester

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Platforms
Understanding AI And Automation Platform Choices

Enterprises consider four platforms when faced with improving a process: 1) traditional digital process automation, 2) intelligent automation/robotic process automation, 3) app-embedded process tools, and 4) emerging AI-led transformation alternatives. The common thread is that they use automation to improve a process. They combine elements of workflow support, low-code design, task automation, rules management, and AI components and, as a result, sound surprisingly similar but have key differences. This session will help you cut through the fog and understand the right choice(s) for your needs. 

Speakers:
Craig Le Clair, Vice President, Principal Analyst, Forrester

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Partners
Panel: The Truth About Outcome-Based Commercial Models

There is a lot of talk and often not a lot of action when it comes to outcomes-based pricing. Yet there are scenarios and examples of significant success stemming from a more value-aligned approach the partner involvement and the commercial terms. In this session, we will hear from a panel of service providers from different categories talk about real-world examples of co-innovation, value-alignment, and more outcome-based commercial models.

Speakers:
Frederic Giron, VP, Research Director, Forrester
Shyam Enjeti, Senior VP, Digital & Analytics, HCL
Anthony Groves, Global Chief Commercial Officer, dentsu international

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1:40 pm – 2:20 pm Breakout Session Panel

Futurology Panel: Innovations To Serve The Frontline Workforce
The pandemic forced companies to create anywhere-work opportunities for every employee whose job could be done remotely. But the 40% of the workforce that cannot do their jobs without a physical presence were tested, leaving many companies scrambling to rapidly invest and, in many cases, make large bets to deliver vital products and services, while driving customer-obsessed outcomes. This panel will explore the innovations in the frontline workforce and how those workers feel about their work prospects beyond the pandemic.

Speakers:
Keith Johnston, VP, Group Director, Forrester
J.P. Gownder, VP, Principal Analyst, Forrester
Katy Tynan, Principal Analyst, Forrester
James L. McQuivey, PhD, VP, Research Director, Forrester

2:05 pm – 2:25 pm CDT

Case Study Sessions

CloudBlue: How Advania are “subscribifying” their portfolio and offering customers a one-stop shop for XaaS solutions

Advania, one of the most innovative MSPs and SIs in the Nordics, is on a journey to transform their business to embrace the digital era. Supported by CloudBlue, Advania established themselves as pioneers launching a one stop shop Enterprise Marketplace offering customers SaaS, Hybrid IaaS and Workplace-as-a-Service solutions. Join this session to learn more about “traditional” to “subscriptional“ transformation.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Daniel Albertsson, Advania's Chief Digital Innovation Officer, and founder of Advania Marketplace, Advania
Kristoffer Bradqvist, Head of Advania Marketplace, Advania
Alvaro Robles, Sales Director, CloudBlue

HCL Volt MX: How Low Code Transforms the Energy & Utilities Industry

Over the past year, the energy industry witnessed a drastic change in consumption patterns and had to confront the fact that it was not digitally prepared for the global pandemic. Digital-forward energy organizations turned to low code and mobile innovation to handle field management, customer engagement, digital operations and more, in the new normal. This session covers how this industry adapted using low code and what you can do to prepare yours for the future.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Prakash Menon, HCL Energy & Utility Industry Principal, HCL
Andrew Manby, Head of Product Management, HCL Digital Solutions at HCL Software

Qualcomm Technologies: Embracing hybrid work and fully enabling productivity with 5G PCs

Today’s modern workforce is more distributed than ever. With digital transformation proliferating at an accelerated rate, employees need to be able to access all their productivity and collaboration tools in the cloud from wherever they be. Join in and hear from how C Spire was able to enable their workforce by leveraging 5G PCs powered by Snapdragon compute platforms so that their teams can stay connected from virtually anywhere

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Jeff Cook, Product Development, Device Roadmap Manager, C Spire
Mick McGrath, Director of Sales, Qualcomm Technologies

2:30 pm – 2:50 pm CDT

Breakout Sessions

Strategy
Panel: Unlock Your Company’s Best With The Power Of Creativity

Witness creativity in action as we explore examples from leading B2B and B2C firms that leverage creativity in their everyday practices. Join Keith Johnston, VP and group director at Forrester, and a distinguished panel of creative companies to unlock best practices for enabling creativity.

Speakers:
Keith Johnston, VP, Group Director, Forrester

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Practices
The Democratization of Development

The democratization of development is accelerating. To meet the massive need for new software and better digital experiences, firms are empowering businesspeople to develop applications using low-code development platforms.  These “citizen developer” strategies bring clear benefits: widespread automation, innovation, and a shift towards digital culture.  The immediate challenges? Governance and change management.  The inevitable end: application development using abstracted tools (not code) will become a normal skill of the business worker, as common as using spreadsheets and e-mail.     

Speakers:
John Bratincevic, Senior Analyst, Forrester

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Platforms
Fireside Chat: Creating Improved Member Experience At AARP

AARP has recently revamped their member experience. In this fireside chat, Forrester will chat with AARP about their journey to innovating and delivering the new member experience — including how they are creatively solving problems and how platforms play a role in their new experiences and services.

Speakers:
Liz Herbert, VP, Principal Analyst, Forrester
Naj Uddin, Senior Vice President & Chief Information Officer, AARP

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Partners
Fireside Chat: How Co-Innovation Works In Practice

This session is a conversation with a technology leader that uses this more value-aligned approach to service provider engagement. We’ll hear how they structured the approach and service provider relationship to maximize the impact and improve the flow of creativity into the program.

Speakers:
Ted Schadler, VP, Principal Analyst, Forrester

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People
Fireside Chat: Our Post-Pandemic Return To The Office Of The Future

As many companies prepare for a return to the office, the comfortable path of least resistance is settling back into the pre-pandemic operating model. Instead of focusing on where we work, there is an unprecedented opportunity to reimagine how we work. This fireside chat will explore creative ways to realize heightened collaboration, engagement, and a sense of community among the workforce  regardless of location.

Speakers:
James L. McQuivey, PhD, VP, Research Director, Forrester
Hood Qaim-Maqami, Head of Shared Services & Technology, BNY Mellon

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2:50 pm – 3:10 pm CDT

Marketplace Break & Networking

Drop-In Discussions

Ever wanted the chance to go backstage and be a part of the conversations that go on in the Green Room? Well now is your time! In these sessions, delegates will have the opportunity to engage with our Forrester analysts and delve deeper into the frameworks and thought-leadership revealed in their sessions.  

Come with your questions or join as a listener, for this analyst-led, low-pressure group format that enables conversations, networking and engagement on popular technology and innovation topics. You won’t want to miss it!

Optimize Your Tech Stack And Services

Software applications are critical to all forms of business, but creating them is increasingly more complicated all the while the margin of error is shrinking. In today’s panel, we will be discussing present and future innovations that can help enterprises optimize their tech stack to create modern applications that can move their business forward.

Speakers:
Christopher Condo, Principal Analyst, Forrester

3:10 pm – 3:20 pm CDT

Keynote Session

Introducing Forrester’s Bold New Research Offerings

Gain insights into current and future markets. Make decisions with confidence. Accelerate progress on your most pressing priorities. Join us for a deep dive session on Forrester’s new research offerings that help you do all of these things and more.

3:20 pm – 3:50 pm CDT

Optimizing the Tech Stack for Modern Application Development

Software applications are critical to all forms of business, but creating them is increasingly more complicated all the while the margin of error is shrinking. In today’s panel, we will be discussing present and future innovations that can help enterprises optimize their tech stack to create modern applications that can move their business forward.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

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Speakers:
Christopher Condo, Principal Analyst, Forrester
Michael Lim, Program Director, IBM Digital Business Automation
John Kodumal, CTO & Co-Founder, LaunchDarkly
Varun Singh, Vice President of Product and Co-Founder, Moveworks

3:50 pm – 4:20 pm CDT

Keynote Session

Make Your People The Key To Creativity 

Creativity is the human resource that will differentiate your offerings. Processes, technologies, and policies cannot achieve creativity, but they can support your people as they creatively solve problems, innovate, and collaborate. New data reveals what is standing in the way of greater creativity at work; this session will explain how creativity as a human resource requires a comprehensive review of your workforce strategy. We’ll guide you to listen to employees, invest in their development, and equip them with the intelligent technologies necessary to do their current jobs and invent the jobs you need in the future of work. 

Speakers:
James L. McQuivey, PhD, VP, Research Director, Forrester

4:20 pm – 4:25 pm CDT

Closing Remarks

Speakers:
Matthew Guarini, VP, Research Director, Forrester

All sessions shown in US Central Time.

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Times are subject to change.