![Digital CX And Design Trends, 2024](/content-service/api/v1/content/public/image/cms/public/images/4czzMhjLKUZh7cw6cN26l9/4f77c66e702d7a3569a300b5b5c1ef69/FutureFit_6.png?w=560)
This report helps digital and design leaders understand and act on the most critical trends that will affect their work in 2024.
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In 2024, organizations are dealing with the dual challenge of keeping up with generative AI (genAI) advances and navigating financial pressures. While digital experiences are changing and becoming more humanlike due to significant improvements in genAI and human/machine interaction, financial pressures lead organizations to often act in haste and put the quality of experiences at risk. Join us to hear a panel discussion on the most critical trends affecting digital customer experience (CX) and design this year.
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This report helps digital and design leaders understand and act on the most critical trends that will affect their work in 2024.
CX will improve for the first time in years as CX leaders navigate turbulence among generative AI, vintage business methods, and economic uncertainty.
Understand how generative AI is transforming the design of products, interactions, and more, to seize the opportunity judiciously and thrive.
Learn how generative AI applies to three facets of customer experience: customer insights, customer service, and experience design.
Understand what generative AI is, a bit about how it works, and the most significant ways it will impact the CX profession.
Organizations committed to responsible design must align strategy and action and incorporate ethical principles into their design and development process.
Today’s consumers gravitate toward brands that offer convenience, simplicity, and personalization, yet digital leaders continue to invest in brand-centric digital experiences that force consumers to carry out individual tasks. Our latest report, Grow Faster With Outcome-Based Digital Experiences, will help you understand the “always-on” opportunities and the intersection of tech evolution in APIs, data, and AI.Key takeaways: Understand the intersection of the always-on opportunity and genAI-powered innovations.Learn the formula for growth through outcome-based digital experience ecosystems.Discover how to position your business to gain competitive advantage with AI and data in digital ecosystems.Target audience level: all levels
Over the years, the US health insurer industry has made steady — but painfully slow — progress in our CX Benchmark study. This webinar gives attendees an overview of Forrester’s latest data on the industry and explains how to drive better health insurance experiences.Key takeaways:Explore Forrester's most recent CX Index results for the US health insurers industry.Learn about the top drivers of US health insurer CX quality.Target audience level: all levels
The manufacturing sector consumes valuable natural resources and emits harmful gasses and other waste products. By embracing the circular economy’s concepts of reduce, reuse, repair, refurbish, and recycle, business and technology leaders in manufacturing reduce their dependence on finite natural resources, cut waste, and unlock new business opportunities.This webinar introduces key circular economy concepts, points to early examples of success, and highlights the role of digital technologies in supporting manufacturers’ circularity ambitions.Key takeaways:Understand five key circular economy concepts relevant to the manufacturing sector: reduce, reuse, repair, refurbish, and recycle.Explore the relationship between these five concepts, and learn how they work together and at scale.See examples of companies succeeding in the circular economy today.Target audience level: all levels
Sixty-four percent of organizations store and process between 100 TB and 5 PB of data, and 58% of that data is unstructured. Yet only 16% of organizations report processing unstructured data as one of their top data or analytics initiatives. In this webinar, we look at research from “The Forrester Wave: Document Mining And Analytics Platform, Q2 2024” and “The Forrester Wave: Text Mining And Analytics Platform, Q2 2024.” Join us to learn how Forrester researches this important market segment, including its key technologies and leading vendors.Key takeaways:Understand the differences between document mining, text mining, and analytics technologies and their vendors.Learn where ML and generative AI are adding value to document and text mining and analytics and where knowledge-based technologies are still a better fit.Discover three actionable recommendations to help you jumpstart your document mining, text mining, and analytics initiatives.Target audience level: all levelsVendors: AWS, Automation Anywhere, EdgeVerve, Expert.ai, Google, Hyperscience, IBM, InMoment, Medallia, Microsoft, OpenText, Qualtrics, Rossum, SAS, Sprinklr, SS&C Blue Prism, UiPath, Verint, Workfusion
B2B buyers and vendors are rapidly adopting generative AI (genAI) to conduct research, create content, and simulate and support human interactions. How will genAI embedded in the marketing and sales tech stack impact the way buyers and sellers interact?Key takeaways: Learn how genAI is impacting the B2B buying process.Learn how to align AI assistants with the needs of your external and internal audiences.Know what this means for future B2B marketing and sales organizations. Target audience level: all levels
Get the latest insights about how and why customers give organizations feedback — and what to do about it. Find out why and how customers give feedback to organizations and how this will help make your voice-of-the-customer (VoC) efforts more successful.Key takeaways: Learn what consumers in the US and the UK reveal about how and why customers give feedback.Find out which feedback myths we bust or confirm.Learn how to effectively respond to customer feedback.Target audience level: all levels