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Description
As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and human interactions. In 2019, we predict that vendors' response to this need will accelerate as their customers commit to full life-cycle marketing.
Key takeaways:
- B2B marketing leaders embrace omnichannel design and execution.
- Organizations will commit to customer data platforms for foundational data management.
- Salesforce will dive into through-channel marketing automation.
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