Purchase Webinar
Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for B2C Marketing.
Key takeaways:
Target audience level: all levels
You'll receive an email with dialing and Webex instructions prior to the Webinar.
See the Webinar FAQs for answers to technical and other Webinar questions.
Accelerate innovation with deeper insights about why AI agents are important, when they will likely pay off, and how others are using them; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. AI agents can potentially perform autonomous tasks, interact with users, and make decisions in real-time over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn about the capabilities of AI agents in various industries.Understand the potential for automation and efficiency gains.Explore successful AI agent use cases.Target audience level: all levels
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2025 Predictions for Media And Advertising.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2025. Uncover new insights based on Forrester’s research and expert analysis. Prepare your team and your organization for what’s ahead.Target audience level: all levels
Organizations that prioritize survey metrics as the foundation of their customer experience (CX) efforts often face challenges when initiating improvements and showcasing the value of CX to their organizations. To enhance effectiveness, CX programs can shift towards a strategy that utilizes advanced predictive and prescriptive analytics. These techniques allow organizations to anticipate customer behavior, assess the influence of experience quality on business performance, and prioritize experience enhancements for all customers, not just survey respondents.Key takeaways: Learn how advanced analytics can transform the CX practice from reacting to customer feedback to proactively managing experiences for all customers.Discover how CX leaders can drive initiatives to leverage advanced analytic techniques in their organizations.Receive a practical approach for implementing advanced analytics to transform the CX practice.Target audience level: all levels
Many healthcare organizations (HCOs) have struggled to keep pace with digital transformation, despite significant investments. Digital transformation plays a critical role in improving operational efficiency, enhancing customer experiences, reducing unnecessary spend and waste in the system, and enhancing overall healthcare outcomes. HCOs often find themselves being pushed into digital transformation rather than embracing it willingly. Successful digital transformation requires an end-to-end approach, a new business model, and a focus on creating customer value.Key takeaways: Understand the state of digital transformation and maturity in healthcare and how you can assess your own organization’s performance.Learn how leading healthcare organizations, including providers and insurers, are advancing digital transformation with customer obsession.Target audience level: all levels
To be great, businesses must harmonize their value-generating investments. Leading firms holistically invest in the capabilities that truly drive customer outcomes — by spotting and eliminating bottlenecks across their organization. They connect customer journey maps, value streams, and capability maps to their roadmap.Key takeaways:Learn tools to invest in capabilities that truly drive customer outcomes.Learn how to connect journey maps, value streams, and capability maps to your roadmap.Learn how to use tools for a bird’s eye view of how your investments fit together.Learn how to use insights to align behind a clear, value-oriented purpose that stakeholders understand.Target audience level: beginner and intermediate
The banking industry stands at a critical crossroads, facing unprecedented challenges and strategic imperatives. To thrive, leading banks are transforming their technology architectures to better serve their customers and grow, become more cost efficient, and stay ahead of evolving regulations.In this webinar, we explore eight key technology architecture trends. Technology and business leaders at banks can use this information to guide decisions about migrating from their current legacy platforms and get comfortable with the critical technology architecture trends, which will allow them to enhance customer experiences, accelerate innovation, optimize processes, strengthen risk management, embrace open banking, and harness the power of data and AI to remain competitive.Key takeaways: Learn about the forces/challenges and strategic imperatives that are driving banks to replace their legacy systems.Understand the eight key technology architecture trends that are shaping the modern banking technology stack of the future.Target audience level: intermediate