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What is Revenue Operations, why is it emerging as a function, and what benefits could it offer to organizations like mine? Watch and learn how organizations are evolving strategic marketing operations, sales operations, and revenue operations functions to deliver on customer value and commercial impact.
Key takeaways:
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B2B organizations can maximize customer value and commercial impact with a unified revenue operations strategy.
Take the B2B Revenue Operations Maturity Assessment to establish a RevOps maturity baseline, outline areas to improve, and transform RevOps.
The Revenue Operations Functional Design Process enables an effective revenue operations design that supports the organization’s revenue objectives.
The Forrester Revenue Operations Range Of Responsibilities Model identifies the scope of a high-functioning revenue operations capability and areas of alignment.
This report explains the components of a revenue operations charter and how they help revenue operations teams elevate organizational performance.
In this report we describe the four interconnected technology layers revenue operations and technology leaders should consider to drive consistent experiences and improve results across the revenue engine.
In this report, we outline a revenue operations leader’s key activities for the first 90 days in the role and reference relevant Forrester research to ease the transition.
Every B2B sales rep wants professional development, but no one wants to take time from selling to participate in learning. For years, both HR and sales leaders defaulted to traditional learning management systems to provide sales training for reps, only to see invitations ignored and attendance embarrassingly low.In this webinar, learn how HR-owned LMS tools differ from revenue enablement platforms and how the latter better suit real-time training delivery to improve your sellers' competencies most effectively.Key takeaways: Learn how to reverse-engineer your sales training technology environment to suit learner needs.Discover what high-performing B2B sales organizations do to optimize learning participation and adoption.Identify which best practices in adult learning are best supported by properly integrated technologies.Target audience level: intermediate
Accelerate innovation with deeper insights about why TuringBots are important, when they will likely pay off, and how others are using them; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. TuringBots can potentially automate complex decision-making and enhance machine learning capabilities over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn how TuringBots are reshaping AI and machine learning.Understand their role in decision-making automation.Explore tools and platforms for TuringBot development.Target audience level: all levels
Join our webinar to discover how emerging technologies will reshape digital experiences in the next decade. We explore how organizations can deliver modern interfaces, deepen consumer understanding through advanced analytics, enhance decision-making with intelligent automation, and orchestrate and accelerate experience delivery. We also discuss how these innovations are driving a shift toward more human-centered and empowering experiences.Key takeaways: Learn which emerging technologies will have the greatest impact on digital experiences.Learn how these innovations will enable more assistive, anticipatory, and agentic experiences.Target audience level: all levels
As 2026 approaches, it's time to think about where to focus your resources and investments for maximum impact. Join analysts Ross Graber, Vicki Brown, Laura Cross, Brett Kahnke and Anthony McPartlin as they discuss what the coming year will hold for B2B businesses. They'll highlight specific challenges operations leaders should anticipate and offer recommendations to help you shape your investment decisions, as well as answer questions about what making these changes will mean for your organization.Key takeaways: Learn how marketing and sales are allocating their budgets today - and how they expect that to change.Hear Forrester's recommendation for specific areas where go-to-market operations teams should increase and adjust investment levels.Target audience level: all levels
Forrester’s data and research consistently show how companies that focus resources and strategy on delivering value to customers outperform their competitors on several business measures. Ensuring that B2B customers receive the best postsale experience requires proactive engagement through customer success and customer marketing, as well as personalized and effective reactive engagement whenever they encounter a problem or need support. However, once OpenAI released GPT-4, everything everyone thought they knew about great customer service strategy and execution got turned on its head. Customer service and support teams have the most to gain — or change — through the use of generative, predictive, and agentic AI.Please join Laura Ramos, VP and principal analyst at Forrester, as she explores the latest trends impacting B2B customer service and how generative, predictive, and agentic AI stand to redefine the purpose, role, and results of teams that support B2B customers postsale.Key takeaways: Learn what’s unique about B2B customer service and the changing opportunities that Forrester sees for clients in this space.Discover the top challenges that B2B customers face when delivering effective, differentiating support that truly impacts the customer’s experience.Explore how AI will help solve those challenges while also permanently changing the role and scope of customer service for companies that sell highly considered products and services.Target audience level: intermediate
Generative AI (genAI) has distinct security-, efficiency-, and agility-boosting effects in customer identity and access management (IAM), anti-money laundering (AML), and fraud management. This webinar highlights how to use these capabilities.Key takeaways: Learn the uses of genAI in customer IAM.Discover the uses of genAI in fraud management and AML.Explore the risks of genAI and how to overcome them.Target audience level: intermediate and advanced