ON-DEMAND Webinar

NFTs: Fun Stocking Stuffers Or A Lump Of Coal?

Original Broadcast Date:Jan 10th, 2022
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Martha BennettVP, Principal Analyst
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Sucharita KodaliVP, Principal Analyst
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Description

What do Budweiser, Gucci, State Farm, Pizza Hut, Kings of Leon, the NBA, and a number of European soccer clubs have in common? They’ve all issued nonfungible tokens (NFTs). But what are NFTs, really? What’s in it for brands? What are the key challenges? We’ll answer all of these questions and more in this webinar.

Key takeaways:

  • Understand what NFTs are — and what they aren’t.
  • Gain insight into consumer attitudes and demand for NFTs.
  • Be aware of the most important risks and pitfalls and how to avoid them.

Target audience level: beginner and intermediate

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