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In 2024, healthcare leaders will navigate their organizations through financial and clinical hardships and invest in technology while resisting the temptation to use it irresponsibly. Health systems will expand AI capabilities and create new experiences for patients and efficiencies for staff. And the looming threat of hospital and unit closures will continue to plague both urban and rural hospitals. Health insurers will explore nontraditional benefits as they move toward whole-person value-based care. Policy and not technology will dominate the discussion of when to incorporate AI into clinical operations. This webinar dives into Forrester’s predictions for healthcare in 2024.
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In 2024, healthcare organizations will navigate financial and clinical hardships, invest in technology, and resist the temptation to use it irresponsibly.
Nearly half of healthcare CX leaders expect to boost CX and strategy development investments, according to Forrester’s State Of CX Teams Survey, 2023.
Healthcare leaders can use this report to help drive adoption of clinician-centered technology investments and maximize their impact.
Digital, innovation, and clinical leaders at healthcare providers should use this report to explore four tech categories that increase workforce productivity.
Improving CX drives business benefits. This report shows how more than 20 healthcare firms used better CX to improve revenue, cost, and resilience.
Forrester reveals details behind the scores and ranks of 17 health insurance brands that we analyzed as part of the US CX Index in 2023.
Successful member engagement that results in loyalty and trust relies on digital engagement throughout the course of membership.
This report outlines how security tools are incorporating generative AI and what security and risk pros need to prepare for as this technology evolves.
Healthcare leaders should use this checklist to plan for and track the progress of a successful clinical workforce technology implementation.
This interactive tool enables CX professionals to test the strength of their strategy work, identifying what works well and where there is room for improvement.
Use this tool to identify, evaluate, visualize, and prioritize the impact of systemic risks on specific enterprise risks.
Join Forrester principal analysts Judy Weader and Arielle Trzcinski to hear about the total experience for US health insurers. This webinar covers the components of the Total Experience Score — Customer Experience Index (CX Index™) and Brand Experience Index (BX Index™) — as well as how trust impacts quality perceptions and loyalty indicators.Key takeaways: Learn about the key ratings of total experience, customer experience, and brand experience.Understand the impact of trust on quality perception and loyalty.Target audience level: all levels
In today’s fast-paced B2B landscape, traditional messaging strategies are falling short. Buyers expect personalized, outcome-driven communication — but many providers still rely on outdated, product-centric approaches. Join us for an insightful webinar where Forrester analysts unveil the B2B Buyer Messaging Cycle, a proven framework to help marketers craft agile, buyer-focused messaging that drives engagement and responds to rapidly changing market dynamics.Key takeaways: Understand core challenges undermining B2B messaging effectiveness.Learn how the Forrester B2B Buyer Messaging Cycle enables agile, buyer-centric communication.Discover how generative AI can accelerate message creation, testing, and refinement. Gain practical tips for iterating and activating messaging that resonates with modern buying groups.Target audience level: beginner
Accelerate innovation with deeper insights about why Agentic AI is important, when it will likely pay off, and how others are using it, featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. Agentic AI can potentially enable customer self-service, personalize marketing content creation and distribution, and play a role in physical robotics. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it. Key takeaways: Learn about the capabilities of Agentic AI in various industries.Understand the potential for automation and efficiency gains. Explore successful Agentic AI use cases. Target audience level: all levels
Organizations are moving quickly to embrace agentic AI for a myriad of use cases. Agentic AI, however, introduces cybersecurity challenges that traditional security frameworks and approaches can’t adequately address. Agentic technologies shift cybersecurity paradigms by promoting emergent behaviors to meet objectives, making it essential for security leaders to control intent at scale. As these technologies spread across organizations, establishing enterprise guardrails is critical for secure deployment.This webinar explores the unique cybersecurity challenges posed by agentic AI and strategies to effectively address them. The session will introduce Forrester’s AEGIS Framework, a comprehensive security model based on six domains: governance, identity and access management, data security, application security, threat management, and Zero Trust architecture principles. Attendees will learn best practices for securing agentic AI, emphasizing phased processes, human oversight, “least agency” principles, and dynamic security adjustments as AI systems evolve.Key takeaways: Why securing agentic AI is a challenge security teams must address nowHow the AEGIS framework helps security leaders secure agentic AIWhy intent is as important as outcomesWhat the core principles of securing agentic AI areHow to implement and mature AEGIS in a phased approachTarget audience level: intermediate
Accelerate innovation with deeper insights about why Synthetic Data is important, when it will likely pay off, and how others are using it, featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. Synthetic Data can potentially enable enriched datasets and imagery for AI training, enhance conversational AI and chatbots’ performance, and contribute to data augmentation for model creation. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it. Key takeaways: Gain an understanding of how your peers are leveraging synthetic data. Identify the use-cases where synthetic data can deliver its best value. Learn about critical steps for successful implementation. Target audience level: all levels
Join our webinar to discover how emerging technologies will reshape digital experiences in the next decade. We explore how organizations can deliver modern interfaces, deepen consumer understanding through advanced analytics, enhance decision-making with intelligent automation, and orchestrate and accelerate experience delivery. We also discuss how these innovations are driving a shift toward more human-centered and empowering experiences.Key takeaways: Learn which emerging technologies will have the greatest impact on digital experiences.Learn how these innovations will enable more assistive, anticipatory, and agentic experiences.Target audience level: all levels