Lisa Gately
Principal Analyst
About Lisa
Lisa Gately is a principal analyst at Forrester, where she advises CMOs and senior marketing leaders on building systems for credibility as AI reshapes how buyers search, evaluate, and trust brands. Her research focuses on how organizations operationalize generative and agent-based AI technologies to transform marketing workflows, govern content quality and compliance, and sustain accuracy, relevance, and trust at scale. She also examines answer engine visibility and the role of content and creative technologies in supporting durable authority.