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James McQuivey, PhD

Vice President, Principal Analyst

James serves CMOs. He is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers. He applies this knowledge to a wide variety of industries, from consumer media to consumer technology, from financial services to retail and consumer products. In February 2013, James published his book Digital Disruption: Unleashing the Next Wave of Innovation.

Previously at Forrester, James served as a vice president and research director, running Consumer Technographics® North America, Forrester's unparalleled consumer research effort. In addition to keynoting at industry events and Forrester Forums, James is routinely sought after for comment by such publications as The New York Times and The Wall Street Journal. He also appears frequently on NPR and CNBC.

Previous Work Experience

James comes to Forrester most recently after teaching marketing research and media management at Boston University's top-rated College of Communication. In addition, he has served as research director at WGBH in Boston and as a graduate fellow at Syracuse University.

Education

James earned his PhD in mass communication research at Syracuse University. He also holds an MBA with an emphasis in marketing.

James serves CMOs. He is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers. He applies this knowledge to a wide variety of industries, from consumer media to consumer technology, from financial services to retail and consumer products. In February 2013, James published his book Digital Disruption: Unleashing the Next Wave of Innovation.

Previously at Forrester, James served as a vice president and research director, running Consumer Technographics® North America, Forrester's unparalleled consumer research effort. In addition to keynoting at industry events and Forrester Forums, James is routinely sought after for comment by such publications as The New York Times and The Wall Street Journal. He also appears frequently on NPR and CNBC.

Previous Work Experience

James comes to Forrester most recently after teaching marketing research and media management at Boston University's top-rated College of Communication. In addition, he has served as research director at WGBH in Boston and as a graduate fellow at Syracuse University.

Education

James earned his PhD in mass communication research at Syracuse University. He also holds an MBA with an emphasis in marketing.

James McQuivey, PhD's Most Recent Research

Research

Being Well At Work Makes Work Go Well

Get Ready To Take Responsibility For And Reap The Benefits Of Employee Wellness

Since the onset of the pandemic, companies have taken their most aggressive role yet in ensuring the wellness of their employees. We believe that this...

8 min read
Research

The Customer-Obsessed Leader, 2021

Lead People (Employees) To Obsess About People (Customers)

A third of US workers believe their company demonstrates customer obsession in how it develops employees, takes responsibility for customer obsession...

12 min read
Research

Don't Miss Your Anywhere-Work Opportunity

An Office + Anywhere Hybrid Work Strategy Creates Compounding Interest For Your Organization That You Won't Want To Ignore

C-level leaders know they are on the hook for an anywhere-work strategy beyond the pandemic. A striking 75% of CEOs surveyed expect their office spaces...

17 min read
Research

Creativity Feeds The Future Of Work

Creative Advantage Is One Of The Last, Best Levers To Pull For Business Advantage
March 10th, 2021 | James McQuivey PhD

All firms can access the same tools for business success — capital, business process, and tech — making it hard to generate a sustainable market advantage...

9 min read
Research

Use The Lessons Of 2020 To Create Your Anywhere-Work Strategy

Strategic Plan: The Employee Experience Playbook
November 17th, 2020 | James McQuivey , J. P. Gownder , David Johnson

The unexpected arrival of the pandemic has thrust every organization into assembling a patchwork of unplanned workforce responses. Rather than longing...

19 min read