Skip to main content
Photo of Steven Casey

Steven Casey

VP, Research Dir

Find Steven on:

Steve serves B2B marketing professionals. Thematically, his research focuses on the impact of consumer behavior and preferences on the B2B buying cycle and how B2B marketers need to adapt their strategies, tactics, and technologies to optimize engagement with this new "B2B consumer." Steve covers account-based marketing (ABM) strategies and solutions, data providers and data management solutions (including customer data platforms [CDPs]), programmatic advertising, as well as emerging and enabling technologies such as artificial intelligence (AI), chatbots and virtual assistants, and virtual reality (VR) and augmented reality (AR).

Previous Work Experience

Steve is an accomplished B2B marketing expert with more than 20 years’ experience in demand generation, sales enablement, and corporate marketing roles. He started his career as a journalist covering consumer and business technology markets at IDG and Cahners. As a marketing practitioner, Steve has held senior positions with, and served as an agency counselor to, a diverse set of technology firms, from venture-backed startups to global corporations, including Deloitte, TeleTech, RSA, Sybase, Carbonite, and TomTom.

Education

Steve has a Bachelor of Arts in literature and an MBA from the University of Massachusetts.

Steve serves B2B marketing professionals. Thematically, his research focuses on the impact of consumer behavior and preferences on the B2B buying cycle and how B2B marketers need to adapt their strategies, tactics, and technologies to optimize engagement with this new "B2B consumer." Steve covers account-based marketing (ABM) strategies and solutions, data providers and data management solutions (including customer data platforms [CDPs]), programmatic advertising, as well as emerging and enabling technologies such as artificial intelligence (AI), chatbots and virtual assistants, and virtual reality (VR) and augmented reality (AR).

Previous Work Experience

Steve is an accomplished B2B marketing expert with more than 20 years’ experience in demand generation, sales enablement, and corporate marketing roles. He started his career as a journalist covering consumer and business technology markets at IDG and Cahners. As a marketing practitioner, Steve has held senior positions with, and served as an agency counselor to, a diverse set of technology firms, from venture-backed startups to global corporations, including Deloitte, TeleTech, RSA, Sybase, Carbonite, and TomTom.

Education

Steve has a Bachelor of Arts in literature and an MBA from the University of Massachusetts.

Steven Casey's Most Recent Research

Research

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

The 11 Providers That Matter Most And How They Stack Up
April 13th, 2021 | Steven Casey

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global...

15 min read
Research

Cast A Wide Behavioral Data Net To Fuel AI-Powered B2B Marketing

Pay More Attention To What Your Prospects Do Than To What They Say
March 30th, 2021 | Steven Casey

AI has quickly progressed from a promising enabling technology found in a few B2B applications to a staple of modern marketing technology (martech). To...

9 min read
Research

Now Tech: B2B Marketing Data Providers, Q1 2021

Forrester's Overview Of 36 B2B Marketing Data Providers
January 11th, 2021 | Steven Casey

You can use B2B marketing data providers to create personalized and timely account-centric engagement, improve customer marketing, and achieve true customer...

4 min read
Research

Chatbots And Virtual Assistants Can Help B2B Organizations Close The Digital Experience Gap

Automated Conversational Engagement Meets The Modern B2B Buyer's Need For Immediacy
December 11th, 2020 | Steven Casey

Social distancing has fast-forwarded the B2B buyer journey into an almost exclusively digital adventure. With face-to-face meetings all but impossible...

8 min read
Research

The Forrester Tech Tide™: B2B Marketing Technologies, Q4 2020

Tools And Technology: The B2B Marketing Playbook
October 29th, 2020 | Steven Casey

B2B marketing technologies are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in B2B...

15 min read

Upcoming Events

Forum: B2B Summit APAC

September 14th, 2021 - September 15th, 2021
Singapore & Live Virtual Experience
View all upcoming events