Technology & Innovation EMEA

We are granting early access to the platform on Monday, November 15 and Tuesday, November 16 to ensure that attendees are fully prepared for our live event days. At this time, you can begin to build your personalised agenda, create your profile, and watch a handful of sessions that are available for early access viewing.

Join us for the Technology & Innovation EMEA attendee orientation. Our event program manager will take you on a tour of the platform as well as share planning and engagement tips to help you get the most out of the event!

We are in a moment of unprecedented experimentation. Forrester data shows that today, 53% of US consumers admit they are always open to trying out new brands, products, and experiences — a decade ago, only 39% of US online adults agreed. The growing appetite for novelty is changing the dynamics of whom consumers trust and how they buy. Rapid consumer experimentation has opened the playing field for spunky upstarts to boast new business models, lure customers into low-risk trials, and peel away at incumbents’ market share. But willingness to experiment can also morph into a state of mindless distraction where messages don’t register with consumers and the barrier for creating powerful emotional memories rises. Recorded at our recent Technology & Innovation North America event, in this session, learn about how brands that spin radically creative stories and pilot new methods of customer engagement are the beginning of what’s to come.

Burned out people don’t have resources to be creative, but burnout is difficult to detect and correct. Our new research shows that burnout at work is not always the opposite of engagement. Some of your most engaged employees are also burning out, and you won’t know until it’s too late. Recorded at our recent Technology & Innovation North America event, we’ll show you how to identify different types of burnout and how to support employees who want to be their creative best at work.

Lag time in customer feedback won’t cut it. Market conditions and customer sentiments move too fast for an outdated customer feedback system that takes weeks or months to go from collection to insights. Recorded at our recent CX event, join Steve Peltzman, Forrester’s chief business technology officer and head of FeedbackNow, as he offers a practical, actionable framework for implementing real-time CX operations at your organization. Plus, get an overview of some of the technologies that can help you revolutionize your customer experiences.

In 2022, Europeans can expect less volatility than in 2021, but it won’t be smooth sailing.  Companies will invest heavily in worker productivity and sustainability, Brexit’s impact will become clear as COVID-19 recedes, and Europe will scale back its dreams of sovereign clouds to focus on sensible standards for data usage and transparency.  In this session, we’ll dig into Forrester’s most critical predictions for Technology Leaders in 2022.

See the full list of available Spotlight Sessions here. These sessions offer exposure to leading technology providers with solutions that align to your key initiatives.

We are granting early access to the platform on Monday, November 15 and Tuesday, November 16 to ensure that attendees are fully prepared for our live event days. At this time, you can begin to build your personalised agenda, create your profile, and watch a handful of sessions that are available for early access viewing.

Join us for the Technology & Innovation EMEA attendee orientation. Our event program manager will take you on a tour of the platform as well as share planning and engagement tips to help you get the most out of the event!

We are in a moment of unprecedented experimentation. Forrester data shows that today, 53% of US consumers admit they are always open to trying out new brands, products, and experiences — a decade ago, only 39% of US online adults agreed. The growing appetite for novelty is changing the dynamics of whom consumers trust and how they buy. Rapid consumer experimentation has opened the playing field for spunky upstarts to boast new business models, lure customers into low-risk trials, and peel away at incumbents’ market share. But willingness to experiment can also morph into a state of mindless distraction where messages don’t register with consumers and the barrier for creating powerful emotional memories rises. Recorded at our recent Technology & Innovation North America event, in this session, learn about how brands that spin radically creative stories and pilot new methods of customer engagement are the beginning of what’s to come.

Burned out people don’t have resources to be creative, but burnout is difficult to detect and correct. Our new research shows that burnout at work is not always the opposite of engagement. Some of your most engaged employees are also burning out, and you won’t know until it’s too late. Recorded at our recent Technology & Innovation North America event, we’ll show you how to identify different types of burnout and how to support employees who want to be their creative best at work.

Lag time in customer feedback won’t cut it. Market conditions and customer sentiments move too fast for an outdated customer feedback system that takes weeks or months to go from collection to insights. Recorded at our recent CX event, join Steve Peltzman, Forrester’s chief business technology officer and head of FeedbackNow, as he offers a practical, actionable framework for implementing real-time CX operations at your organization. Plus, get an overview of some of the technologies that can help you revolutionize your customer experiences.

In 2022, Europeans can expect less volatility than in 2021, but it won’t be smooth sailing.  Companies will invest heavily in worker productivity and sustainability, Brexit’s impact will become clear as COVID-19 recedes, and Europe will scale back its dreams of sovereign clouds to focus on sensible standards for data usage and transparency.  In this session, we’ll dig into Forrester’s most critical predictions for Technology Leaders in 2022.

See the full list of available Spotlight Sessions here. These sessions offer exposure to leading technology providers with solutions that align to your key initiatives.

Making The Most Of The Intersection Between Creativity And Technology: A Practical Guide

New and emerging technologies offer rich pickings for applied creativity. But how do you balance the benefits with the risks? And how do you maintain the creative spark while reflecting the requirements of enterprise-grade systems, within given budget parameters? In this session, emerging tech veteran Martha Bennett will share experience and research insights to address these questions; she will also share Forrester’s latest research tools that can help turn new technologies into enterprise value.

Unleash Creativity With AI At Scale

As enterprise technology leaders face the new and growing challenges of digital acceleration, the focus for them is becoming creative in how they work. There are many ways to infuse creativity in an organization, and AI is one — possibly the only one. In fact, leading organizations show that, as AI gets scaled throughout the organization, so, too, does creativity, improving the scale of performance in both people and outcomes. In this keynote, we will be sharing the results of our ongoing research on how leading organizations are augmenting employees, teams, and business models with creativity that makes a true impact. We will also share their challenges, how to overcome them, and the true business impact of AI-led creativity.

Singer, songwriter, actress and activist

British global singing sensation Leona Lewis has sold over 35 million records worldwide. The singer-songwriter — who is also an actress and philanthropist — reached number one in over 35 countries with her hit single “Bleeding Love.” A vocal powerhouse who is renowned for her vocal range and ability, Lewis is a three-time Grammy Award nominee, seven-time Brit Award nominee, and an MTV Video Music Award and World Music Award winner and has been nominated for the MTV Europe Music Awards and Billboard Music Awards. Lewis became the first British female solo artist to top the US Billboard 200 album chart in more than 20 years with her debut album “Spirit.” Alongside her impressive music career, Leona is an extremely passionate humanitarian and animal rights activist working with organisations such as The Prince’s Trust, RED, MTV Staying Alive, Teenage Cancer Trust, Sports Relief, World Wildlife Fund, The Humane Society, World Animal Protection, and the sanctuary she runs: Hopefield Animal Sanctuary. 2016 saw Leona nominated for a CMT Music Award and recognised with the Music Pioneer Award at the United Nations’ Women’s Entrepreneurship Day. She made her Broadway debut in Andrew Lloyd Webber’s “Cats,” playing the highly prestigious role of Grizabella and performing the world-famous song “Memory.” In 2018, Leona joined up with Calum Scott on “You Are The Reason.” The song is certified Gold in the US with over 377 million video views and 110 million streams. Leona’s first regular role in a TV series came in 2019 with Sony Crackle in the 50 Cent-executive-produced “The Oath,” filmed in Puerto Rico. In the same year, Leona reunited with superstar songwriter-producer Ryan Tedder, reaching number one on the US Latin pop and Latin digital song sales charts with “Solo Quiero (Somebody To Love),” featuring Juan Magán and Cali Y El Dandee. Leona was recently announced as patron of Hackney Empire and is currently back in the studio recording.

Make Your People Key To Creativity

Creativity is the human resource that will differentiate your offerings. Processes, technologies, and policies cannot achieve creativity. But they can support your people as they creatively solve problems, innovate, and collaborate. New data shows what is standing in the way of greater creativity at work; this session will explain how creativity as a human resource requires a comprehensive review of your workforce strategy. We’ll guide you to listen to employees, invest in their development, and equip them with the intelligent technologies necessary to do their current jobs and invent the jobs you need in the future of work.

Introducing Forrester’s Bold New Research Offerings

Gain insights into current and future markets. Make decisions with confidence. Accelerate progress on your most pressing priorities. Join us for a deep dive session on Forrester’s new research offerings that help you do all of these things and more.

This panel focuses on the future of work in a European context. Forrester sees several factors that are influencing the future of work in a European context. Some of them include the ongoing economic uncertainty in several European regions and countries, the rapid technological changes across all industries, and supply-chain challenges affecting both demand and supply of European consumers and vendors. All of these issues are disrupting and shaping work environments.

Most of the trends we see today have been around for a while – but have been accelerated and boosted by the pandemic. There will be many challenges like job eliminations, ongoing skills shortages, and challenging employment conditions in several European regions for many years to come. But there are many positive indications for the European job market overall – above all that it will become more dynamic. Employees are demanding greater flexibility at work, employee experience initiatives are growing in importance, and technologies are supporting more dynamic work conditions. This panel discusses the main dynamics shaping the future of work in Europe. It aims to help policymakers and technology and business leaders to shape and develop their talent and workforce strategies for 2022 and beyond.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Driving Creativity Through Sustainable Innovation

The pandemic stimulated creativity and innovation overnight. What did innovation leaders do differently during a time of so much uncertainty? How did these companies manage to stay close to their customers? How could they spark their employees’ creativity? We will answer these questions in the session and will provide guidance about how to apply the learnings from the crisis in your company, independent of size, industry, and innovation maturity.