Tracy Woo

Principal Analyst

Forrester Bio

Author Insights

Blog

With Selipsky Out, What’s Next For AWS?

Lee Sustar May 15, 2024
AWS announced this week that Adam Selipsky will depart as CEO and Matt Garman, AWS senior VP of sales and marketing, would replace him in June. Find out what the implications of this move could be at a critical time for AWS and the broader cloud market overall.
Blog

GreenOps, FinOps, And The Sustainable Cloud

Dario Maisto May 10, 2024
Rising consumer pressure and new regulatory reporting requirements have opened the door to a new approach: GreenOps, or the practice of minimizing a cloud environment’s carbon footprint through the efficient use of cloud resources. Learn more about GreenOps in this post.
Blog

Modernize Your Cloud Governance To Match Today’s Cloud Strategy

Tracy Woo April 17, 2024
As the cloud landscape adapts to new changes, there is a renewed interest in cloud governance programs. But implementation of cloud governance may prove to be more difficult than expected. Find out why.
Blog

It Ain’t Just AI: What We Saw At Google Cloud Next

Lee Sustar April 16, 2024
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.
Blog

AWS Joins Google Cloud In Removing Egress Costs

Tracy Woo March 13, 2024
Learn two key steps your IT org should take in light of this announcement from AWS.
Blog

Were Our 2023 Cloud Predictions Correct?

Tracy Woo February 6, 2024
It's time to take a look back and score our 2023 cloud predictions. Find out where we accurately predicted cloud trends and where we missed the mark for cloud in 2023.
Blog

AWS’s Silent Nod To FinOps

Tracy Woo December 12, 2023
Last week, Amazon.com VP and CTO Werner Vogels closed out re:Invent 2023 with his keynote address on the “frugal architect.” This isn’t the first time that Vogels has introduced this topic. In fact, it was a theme he originally introduced in 2012 that revolves around architecting with cost in mind. To me, and likely to […]
Blog

re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?

Lee Sustar December 5, 2023
At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.
Blog

VMware Customers: Brace For Impact

Tracy Woo November 22, 2023
With the VMware-Broadcom deal set for closing, what should you know? Learn five key things VMware customers can expect in the coming years.
Blog

Welcome To The Chip Wars, Microsoft

Glenn O'Donnell November 17, 2023
The move erodes lucrative business for the current main players. We break down what it means for tech buyers.
Blog

Forrester’s Impressions: VMware Explore 2023

Naveen Chhabra September 6, 2023
In recent years, VMware has faced major headwinds: It migrated its clients from on-premises to public cloud, changed to a cloud-native application development paradigm, shifted to subscription licensing, had frequent cycles of M&A activities, and experienced unfavorable macroeconomic environments. Despite these, VMware registered modest revenue growth. Even though it grew, it knows it is vulnerable. […]
Blog

Hyperscalers, It’s Time To FOCUS

Tracy Woo August 10, 2023
In late June, at FinOps X, the annual event hosted by FinOps Foundation, a big topic was the open source project FinOps Open Cost & Usage Specification (FOCUS), which aims to standardize the billing construct and presentation of cloud cost data. This is a BIG DEAL. In doing so, FOCUS will remove the complexity and […]
Blog

The Rise Of DIY In FinOps

Tracy Woo July 18, 2023
One of the trends that emerged from FinOps X in San Diego is that DIY tooling is on the rise. Find out why Forrester typically tries to dissuade FinOps teams from taking this route.
Blog

IBM Reups On FinOps With Its Apptio Acquisition

Tracy Woo June 26, 2023
Late Friday, The Wall Street Journal reported that IBM is in potential late-stage talks to acquire cloud cost management and optimization (CCMO) and IT financial management (ITFM)/technology business management (TBM) company Apptio for roughly $5 billion. If the deal closes, the value would be at more than twice Apptio’s previous purchase price of $1.94 billion […]
Blog

Guide Your Compute Architecture Investment Decisions With The Forrester Tech Tide

Tracy Woo June 22, 2023
Compute architectures are fast evolving to serve changing business scenarios and needs. We frequently hear the difficulties that you face as options emerge. The difficulties are rooted in deciding whether to use commodity or fit-for-purpose compute architectures, whether for generative AI, data-intensive applications, or edge deployments. This also ties closely to the central role that […]
Blog

Make The Case For FinOps

Tracy Woo May 17, 2023
While the prevailing macroeconomic conditions reinforce the need to control cloud spend, CFOs still require a solid business case for any net-new spend. Building a business case for FinOps is relatively straightforward with a fairly quick ROI. First, most companies just purchase a relatively inexpensive cloud cost management and optimization (CCMO) solution that adds efficiency, […]
Blog

The New Major Cloud Adopters: Financial Services

Tracy Woo May 1, 2023
Learn why financial services organizations are relying more on public cloud today for digital banking services.
Blog

Hybrid Cloud Is Hard To Manage

Tracy Woo April 20, 2023
Get actionable tips and guidance on how to manage the messy hybrid cloud environment.
Blog

Cloud Powers Retail Through The Economic Slowdown

Tracy Woo April 10, 2023
The retail industry was an early adopter of cloud and has continued to expand its use. Learn three key trends from our new report The State Of Cloud In Retail.
Blog

FinOps Is Getting A Seat At The Executive Table

Tracy Woo April 5, 2023
Earlier this year, I promised a slew of research on FinOps. Today, I published the first in this series, What Technology Executives Need To Know: FinOps. This report is especially timely, as FinOps is getting a front-row seat with executives globally across verticals and across organizations of all sizes. Amid a growing economic slowdown, efficiency […]
More posts