Technology & Innovation EMEA

October 12 – 13, 2023  |  London & Digital

Bold Starts: Wednesday

Oct 11
  • 5:30 pm – 6:30 pm BST Welcome Reception

Thursday

Oct 12
  • 8:30 am – 9:30 am BST Registration and Breakfast
  • 9:30 am – 10:45 am BST Opening Remarks & Mainstage Sessions
  • 10:45 am – 11:25 am BST Marketplace Break, Coffee Chats & Forrester Women's Leadership
  • 11:25 am – 12:30 pm BST Tracks & Case Study Sessions
  • 12:30 pm – 1:30 pm BST Lunch & Marketplace
  • 1:30 pm – 3:10 pm BST Tracks & Case Study Sessions
  • 2:40 pm – 3:50 pm BST Learn-A-Skills Workshop
  • 3:10 pm – 3:50 pm BST Marketplace Break & Coffee Chats
  • 3:50 pm – 5:25 pm BST Mainstage Sessions
  • 5:25 pm – 6:30 pm BST Reception

Friday

Oct 13
  • 8:30 am – 9:30 am BST Breakfast
  • 9:30 am – 10:40 am BST Mainstage Sessions
  • 10:40 am – 11:20 am BST Marketplace Break & Coffee Chats
  • 11:20 am – 12:25 pm BST Tracks & Case Study Sessions
  • 12:25 pm – 1:30 pm BST Lunch & Networking Discussions
  • 1:00 pm – 2:00 pm BST Learn-A-Skill Workshop
  • 1:30 pm – 2:00 pm BST Tracks
  • 2:10 pm – 2:45 pm BST Mainstage Sessions

Bold Starts: Wednesday Oct 11

5:30 pm – 6:30 pm BST

Welcome Reception (In-Person Only)

Join us for refreshments and light appetizers. All registered attendees are welcome.

Thursday Oct 12

8:30 am – 9:30 am BST

General Breakfast

9:30 am – 9:45 am BST

Welcome & Opening Remarks

Speakers:
Pascal Matzke, VP, Research Director, Forrester

9:45 am – 10:15 am BST

Keynote: What Customers Value

Tech executives who want to center their strategies on customer value must start by acknowledging that their organization cannot “deliver” value to customers. No one can — that’s not how value works. Instead, tech executives must work with stakeholders in their organization to embrace customers’ value networks — the array of people and organizations customers work with to pursue a goal. Their role is to develop technology strategies that enable their organization to earn a place in customers’ value networks and to facilitate value creation through customer-centric technology ecosystems.

In this session, tech executives will learn: 

  • What value for customers is and why no organization can “deliver” it. 
  • How to help their organization earn a place in customers’ value networks and facilitate value creation across those networks. 

Speakers:
Maxie Schmidt, VP, Principal Analyst, Forrester

10:15 am – 10:45 am BST

Keynote: From Ego-System To Ecosystem: Accelerate Business Impact Through Openness And Collaboration

Modern technologies and open innovation have offered Siemens the opportunity to shift from just selling industrial products to engaging with partners, clients and employees for sustainable value creation.

In this session you will learn how Siemens is leveraging a Future Fit approach:
• with practices that break internal silos and drive a culture of openness and collaboration
• with partnerships that engage a broader ecosystem to co-create new solutions
• with an open platform that help to scale and speed up the delivery of value

Speakers:
Pascal Matzke, VP, Research Director, Forrester
Bettina Rotermund, SVP, Siemens Xcelerator, Siemens
Gerhard Kress, SVP, Siemens Xcelerator Portfolio and Digital Business, Siemens

10:45 am – 11:25 am BST

Marketplace Coffee Break & Networking (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Attend a Coffee Chat or Sponsor Spotlight to learn more about the next great solution for your team.

Attend one session:

10:50 am - 11:00 am BST | BMC: Tame Complexity with AIOPS

AIOps has emerged as the way to balance stability with speed and agility for the AI-powered technologies that manage growing data needs in volume, variety, and velocity. Hear how to use observability in complex IT environments to monitor activities in real-time, see and respond to issues before they affect the business, and free up IT personnel to focus on higher-value projects that jumpstart productivity and boost innovation capabilities with BMC.

Speakers:
Desmond Sanders, Sr Principal Solution Engineer, BMC Software

11:05 am - 11:15 am BST | Happiest Minds: Building Digital Ecosystem for Perpetuity

A platform that leverages IoT and edge-based computing with embedded AI/ML to deliver a more flexible approach to energy transition and enabling sustainability. The solution helps to monitor, control, optimise leveraging grid connected technologies to deliver autonomous buildings. The convergence and synergy of Innovation, Strategy and Next Gen tech is the fundamental to building a digital ecosystem for perpetuity. Listen, learn and share on how next gen disruptive technologies can support sustainability.

Speakers:
Phil Copperwheat, CEO, Coda Cloud
Rajiv Shah, Executive Board Member & CEO, Happiest Minds

11:00 am - 11:20 am BST | Coffee Chat: Generative AI Will Change Everything - But Not The Way You Think

Coffee Chats are informal discussions on trending topics. Feel free to bring your questions and help spark the conversation.

Speakers:
Martha Bennett, VP, Principal Analyst, Forrester

10:45 am – 11:25 am BST

Forrester Women's Leadership: Panel: Overcoming Imposter Syndrome: Building Confidence and Mentoring Women Tech Professionals

This empowering session brings together accomplished women leaders in the tech industry who have dealt with either their own imposter syndrome or the women in their team and are dedicated to fostering a supportive community for aspiring women professionals. Come listen to personal anecdotes, practical tips, and mentorship insights, and connect with like-minded individuals. 

Speakers:
Raluca Alexandru, Analyst, Forrester
Laura Koetzle, VP, Group Director, Forrester
Hitendra Wadwha, Author, Professor, Founder, Columbia Business School, Mentora Institute

11:25 am – 11:55 am BST

Breakout Sessions

Drive Growth With Customer Obsession
Determine The Right Service Provider Model For Your Business [In-Person Only]

Tech execs are persuading their sourcing teams to overhaul their business models when it comes to selecting and working with service providers. And service providers are pivoting in response, as they sense this opportunity to play a larger role in their clients’ growth, new product creation, and overall customer success. The need of the hour is co-innovation partnership, centered around value orchestration. In this session, you’ll learn how to:  

  • Select the right service provider model to achieve the growth you are looking for. 
  • Align all parties, internal and external, to make it a success. 

Speakers:
Jeffrey Rajamani, Senior Analyst, Forrester

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Adapt By Overcoming Silos And Nurturing Talent
Digital Leaders Must Become Bolder To Plug Skill Gaps

Every organization is facing skill gaps when tackling their broader digital transformation initiative – technical and soft skills. Many European business leaders have difficulty finding the digital talent that they need. In this presentation, participants will learn: 

  • Which competency areas are most critical for digital evolution and where the right skill clusters are in Europe. 
  • If and how AI-tools like ChatGPT can help bridge digital skill gaps. 

Speakers:
Dan Bieler, Principal Analyst, Forrester
Ash Mukherjee, Solution Partner, Forrester

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Accelerate With Modern Software And Cloud
How European Businesses Are Transforming With Cloud, Digital Platforms, And Sovereignty

Cloud technologies are the driving engine for many digital transformations. According to Forrester’s Priorities Survey, 2023, 62% of business and technology professionals globally report their organization is adopting cloud-native computing, with more planning to adopt it soon. How are European organizations using cloud and digital platforms to accelerate with purpose? Is cloud sovereignty an enabler of or a road block to innovation and change compared to the rest of the world? Attend this presentation to:  

  • Make your organization thrive with cloud in an era of continuous change and fast innovation. 
  • Discover the magic formula for cloud implementations in Europe. 

Speakers:
Dario Maisto, Senior Analyst, Forrester

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12:00 pm – 12:30 pm BST

Case Study Sessions (In-Person Only)

Hear real world case studies showcasing the value of partnering with the right technology provider.

Attend one session:

Discount-Licensing: Bridging the IT Budget Gap with Preowned Software

Mick Shotton from Discount-Licensing, the specialist pre-owned Microsoft licensing reseller talks to independent SAM specialist Ian Nichols from the SAM Club on how his clients have used the pre-owned software market to generate additional renew and save money on licensing purchases.

Speakers:
Mick Shotton, , Discount-Licensing
Ian Nicholls, Director and Management Consultant, The SAM Club

IBM: Operationalizing FinOps to maximize ROI of cloud investments

As cloud spend increases, it becomes harder to track it back to business results. Organisations are accelerating IT investments, spreading workloads and applications across public and private cloud and using multiple service providers. Join us to hear how IBM Turbonomic and Apptio clients are embracing FinOps with a 360º view that helps them manage, optimise and automate technology spending decisions powered by AI to deliver real competitive advantage with faster delivery, more financial control and predictability.

Speakers:
Alec Kemp, Field CTO, EMEA, IBM Turbonomic
Greg Holmes, AVP of Solutions, EMEA, Apptio

12:30 pm – 1:30 pm BST

Lunch & Marketplace

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Attend one session:

12:50 pm - 1:00 pm BST | PolyAI: Customer-Led Conversations: How Generative AI Is Upscaling Voice Automation For Experience and Insights

How is Voice AI keeping up with the speed of innovation and how can brands leverage voice to differentiate and deliver a great customer experience? Explore the technological advances that support creating and delivering customer-led voice assistants, and the value for the businesses that use them.

Speakers:
Yan Zhang, COO, PolyAI

1:05 pm - 1:15 pm BST | Verbit: Navigating Beyond the Hype: Creating Tangible Value with Tomorrow's Tech

Join us for an insightful discussion on the practical application of advanced AI. Discover how data, human-in-the-loop and customer insights converge to create real-world value beyond the hype of tomorrow’s technology.

Speakers:
Matan Barak, Director of Product Management, Verbit.ai

1:20 pm - 1:30 pm BST | Miro: Launch innovative products faster with Miro AI

Discover how the world’s most innovative companies are jumpstarting creative problem solving with Miro AI, enabling them to bring better products to market faster whilst collaborating across different locations and timezones.

By empowering your teams to expand their thinking when ideating and creating, whilst also streamlining processes, automating tedious tasks, and making data-driven decisions, see how your organisation can dream, design and build the future together.

Speakers:
Martijn Beijk, Head of EMEA Solutions Engineering, Miro

1:30 pm – 2:00 pm BST

Breakout Sessions

Drive Growth With Customer Obsession
Forrester’s Technology Awards 2023: Enterprise Architecture [In-Person Only]

In selecting the winners of the 2023 Enterprise Architecture Award, we looked for stories of enterprise architecture (EA) excellence resulting in tangible business and customer results. Outcome-driven approaches to EA help firms become future fit — adaptive, creative, and resilient. This year’s winners embody the six principles of outcome-driven enterprise architecture: valuable, influential, continuous, agile, accountable, and pragmatic.

Attend this session to:
• Understand the business value that the winners’ EA programs have delivered.
• Hear the challenges that the winning EA leaders faced in building out their programs.
• Learn how to apply the lessons from the winning EA programs to your own EA practices.

In-Person Only

Speakers:
Indranil Bandyopadhyay, Principal Analyst, Forrester
Steve Nunn, President and CEO, The Open Group

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Adapt By Overcoming Silos And Nurturing Talent
Decentralized Digital Integration: A Catalyst for Sustainable Growth

This session navigates the transformative power of a decentralized Digital Integration approach. It will showcase how this approach, moving beyond mere technology adoption, fosters a collaborative, silo-breaking ecosystem, thereby accelerating Digital Transformation & Innovation.

Insights include:
• Real-life examples of successful decentralized digital transformations.
• A spotlight on people’s essential role, over technology, in steering successful decentralized digital transformations.

Speakers:
Raul Jimenez, Head of Digital Integration & Innovation, Sika

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Differentiate With Emerging Technology And Innovation
The Metaverse Hype Is Over. The Real Work Continues

The metaverse does not exist yet, but precursors do, in consumer- and employee-facing scenarios. Companies have been exploring how to reach consumers in virtual worlds and games, and how to make use of new environments for employee onboarding, training and collaboration. Indeed, some of the most promising developments are happening in asset-intensive industries like manufacturing. Earlier investments in augmented and mixed reality, the internet of things (IoT) and digital twin combine with compelling use cases to make this a space that’s ripe with opportunity. Companies interested in their own metaverse journey have much to learn from these early adopters.

In this session, we will explore: 

  • What’s worked — and what hasn’t — in consumer-facing scenarios. 
  • Why metaverse precursors make sense in asset-intensive industries, and which solutions deliver value. 
  • Useful lessons for technology leaders in other industries. 

Speakers:
Paul Miller, VP, Principal Analyst, Forrester
Martha Bennett, VP, Principal Analyst, Forrester

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2:05 pm – 2:35 pm BST

Case Study Sessions (In-Person Only)

Hear real world case studies showcasing the value of partnering with the right technology provider.

Attend one session:

Flexera: Maximizing Savings with FinOps & IT Asset Management

This session will be a deep dive into where the existing discipline of ITAM and the (relatively) new discipline of FinOps intersect. We will illustrate that even if you have reached the “run” phase in all aspects of the FinOps Framework as it relates to your cloud infrastructure, there are still potentially significant cost savings that can be achieved by incorporating ITAM data into the FinOps process.

Speakers:
Jeremy Chaplin, Cloud Lead, Flexera

OutSystems: Inside UCL - a pathfinder for great staff experiences

An overview on how UCL is harnessing the power of our OutSystems platform to further our staff experience vision: All staff processes at UCL should be: beautifully simple, accessible and intuitive.

Speakers:
Sue Watts, Product Owner (Staff Experience), UCL University College London

2:40 pm – 3:10 pm BST

Breakout Sessions

Drive Growth With Customer Obsession
How To Build A Customer-Obsessed Martech Ecosystem

Martech spending has reached new heights, but productivity is in decline. Overzealous software-as-a-service licensing and non-integrated point solutions slow human-based innovation. Creativity and strategy can recalibrate the tech mess, lifting brands out of this rut. But the path to growth relies on technologies that deliver unique customer experiences. Those that don’t take this path will be lost in a sea of tech-fueled commoditization.

Marketing and tech leaders must:
• Define a martech strategy that’s deeply rooted in customer understanding with a focus on differentiated customer experience rather than campaigns and conversions.
• Maximize the value of their martech investments by leveraging them to stay ahead of industry forces that accelerate change.

Speakers:
Rusty Warner, VP, Principal Analyst, Forrester

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Lead Through Sustainability And Resilience
Architecture And IT Sustainability Is A Win-Win Combination

Combining IT sustainability and enterprise architecture (EA) in a holistic approach adds value to the company. Thus, EA plays a major role in driving sustainability initiatives that lead to a lower IT carbon footprint. In this session, you will learn how EA can promote actions that reduce electricity consumption in three domains: programming, workplace, and infrastructure.

Speakers:
Stéphane Vanrechem, Senior Analyst, Forrester

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Accelerate With Modern Software And Cloud
From Creak To Sleek: Infuse Legacy With Modern Technology To Supercharge Change

Enterprises creak under the weight of technical debt and the myriad of legacy systems they must modernize – and few transform their application landscape successfully. New business models, fluid organizations, slick product experiences, cloud, and agile practices stretch the boundary of existing architectures even further. Our research tells us that successful transformers take innovative paths to weave new technologies into their application landscapes.

This fireside conversation will tell you:

  • What a major European bank did to surmount these challenges.
  • How judicious use of modern and emerging technologies can elevate existing platforms.
  • How to organize and optimize to assure transformation and continual change.

Speakers:
Jacob Morgan, Principal Analyst, Forrester
Mitchell Nova, Head of Digital Delivery & Strategy, Lloyds Banking Group

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2:40 pm – 3:50 pm BST

Learn-A-Skill Workshop: Practical Zero Trust Implementation

Pre-Registration is required.
Participants will get a comprehensive understanding of key Zero Trust components. Through a combination of interactive discussions, real-world case studies, and practical exercises, attendees will learn how to translate Zero Trust principles into actionable strategies within their own organizations. The workshop is geared towards security professionals beginning or in the middle of their zero trust transformation.

An agenda summary has been included below:

  • Introduction to Zero Trust
  • Key Components of Zero Trust
  • Applying Zero Trust

Speakers:
Tope Olufon, Sr Analyst, Forrester
Paul McKay, Vice President, Research Director, Forrester

3:10 pm – 3:50 pm BST

Marketplace Coffee Break & Networking (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Join a Coffee Chat for an informal chat over hot topics.

Attend one session:

3:15 pm - 3:25 pm BST | OutSystems: Powering Business Growth with High-Performance Low-Code

Off-the-shelf software doesn’t provide a competitive advantage. That’s why many IT leaders recognize that custom software is the way to drive business results. High-performance low-code helps IT executives overcome app complexity and talent shortage challenges by delivering custom, mission-critical applications in a fraction of the time through enterprise-grade capabilities.

Speakers:
Vasco Elvas, Field CTO, OutSystems

3:30 pm - 3:40 pm BST | IBM: Intelligent remediation through automation and Gen AI

IT downtime is business downtime. To minimize downtime, businesses need to scale expert knowledge across an increasingly complex set of technologies, making incident remediation a priority. When IT experiences outages, accelerating incident remediation enables organizations to achieve operational objectives of their IT Applications and Systems and reduce operational costs. Learn how expert industry knowledge can be derived from industry sources, enhanced with analysis of incidents, and customized based on the actions of your own operations teams to resolve incidents much faster. That’s the power of automation with Generative AI.

Speakers:
Chris Bailey, Distinguished Engineer for Observability and AIOps, and Instana CTO, IBM

3:20 pm - 3:40 pm BST | Coffee Chat: Don't Count On Generative AI To Cover Your Skills Gap

Coffee Chats are informal discussions on trending topics. Feel free to bring your questions and help spark the conversation.

Speakers:
Dan Bieler, Principal Analyst, Forrester

3:50 pm – 4:20 pm BST

Keynote: Succeeding In The Green Market Revolution With The Power Of Technology

IT’s environmental impact, from carbon emissions to toxic waste, continues to climb each year. Tech leaders need a robust strategy for reigning in emissions and reducing waste. Beyond this basic commitment, tech leaders have an opportunity to build a sustainability roadmap that will not only see their organizations reap the benefits of operational excellence, but help them build deep trust, increase resilience, and open entirely new markets – green markets. The Green Market will be a historic business opportunity, on par with the industrial revolutions. European tech leaders have a unique moment in time to leapfrog competitors globally with the highest percentage of green consumers, robust government and private sector investment, and market changing regulatory shifts.

In this keynote, Forrester will: 

  • Highlight the state of IT environmental sustainability and explain how Forrester’s Tech Sustainability Framework can achieve targeted goals. 
  • Present Forrester’s Green Market forecast and Green Consumer Segmentation to showcase the economic opportunities in Europe and globally. 
  • Explain how tech leaders can power the success of their organization in this economic revolution. 

Speakers:
Stephanie Balaouras, VP, Group Director, Forrester
Claudio Balbo, Senior Director, Head of Architecture and Methodologies, Intesa Sanpaolo

4:20 pm – 4:50 pm BST

Keynote: Fact Vs. Fiction: When Should You Invest In The Next Shiny Thing?

ChatGPT smashed records earlier this year when it reached 100 million users within a couple of months. And while it won’t live up to the hype, generative AI clearly has a place in the enterprise technology portfolio. The same applies to a number of other emerging technologies — some clearly over-hyped (e.g., the metaverse), some almost sneaking in under the radar (e.g. edge intelligence). 

In this presentation, we will share: 

  • The current state of the latest emerging technologies, and what this means for enterprises.
  • Key lessons we can learn from the early adopters of those technologies.
  • How to prepare for the — potentially sudden — emergence of the Next Big Thing in technology.

Speakers:
Martha Bennett, VP, Principal Analyst, Forrester
Paul Miller, VP, Principal Analyst, Forrester

4:50 pm – 5:20 pm BST

Keynote: Forrester Technology Awards 2023: Technology Strategy Impact Award

Welcome to the highly anticipated Forrester Awards, the only assessment dedicated to recognizing excellence in technology strategy that drives an obsession with customer success and business growth.

In this session, we will reward enterprises for their technology capabilities, including their ability to enable their business to be more adaptive, creative, and resilient with the help of platforms, partnerships, and practices that accelerate growth.

Speakers:
Laura Koetzle, VP, Group Director, Forrester
Emrah Gökçe Aygün, Chief Technology Officer, İşbank

5:20 pm – 5:25 pm BST

Closing Remarks

Speakers:
Pascal Matzke, VP, Research Director, Forrester

5:25 pm – 6:30 pm BST

Reception

Join us for a reception full of networking, fun, food, and refreshments.

Friday Oct 13

8:30 am – 9:30 am BST

General Breakfast

9:30 am – 10:10 am BST

Welcome Back & Keynote: Sustainable Growth: Technology and Gen Z Will Get Us Back To The Future

We must abandon economic growth opportunities that are not sustainable, that further damage the planet. Sustainable growth is possible, which is what we’ll explore in this session. The magic potion for sustainable growth is made up of applying technology, a silo breaker mentality, and a cradle-to-cradle mindset. In this session,  

  • We’ll share inspiring examples of sustainable growth that brings together great technology, human creativity, and collaboration. 
  • We explain why and how tech leaders should welcome Gen Z as silo breakers and sustainability proponents who are reinventing the economic growth of the future.  

Speakers:
Pascal Matzke, VP, Research Director, Forrester
Bernhard Schaffrik, Principal Analyst, Forrester
Kaisa Suutari, Director, Innovation Services, Stora Enso

10:10 am – 10:40 am BST

Keynote: The Next Generation Of Modern Software Development Is Here: Embrace It Or Die

Businesses that stride to embrace software technology at the core are the ones that succeed in making the leap to transforming themselves into true digital businesses able to reap the associated benefits of pace with economies of scale and agility. Yes, that means they build, buy, or adapt tons of software to express and automate their business policies, procedures, and processes. That enables them to pivot business models quickly. But for many, change has not been fast enough. A new era of change is here, and it’s the era of TuringBots, or generative AI. This will help you build great enterprise applications more quickly and in a way that fits your ways of working whilst still being easy to change to provide a springboard to continually compete in markets that are evolving faster than ever.

You will walk away with:

  • What you need to do to prepare for the arrival of TuringBots, challenges and benefits.
  • Learnings from Mark Burnett, G-Research – a FinTech that is using TuringBots in the real world.

Speakers:
Diego Lo Giudice, VP, Principal Analyst, Forrester
Mark Burnett, Head of The Technology Innovation Group, G-Research

10:40 am – 11:20 am BST

Marketplace Coffee Break & Networking (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Join a Coffee Chat for an informal chat over hot topics.

 

10:50 am - 11:10 am BST | Coffee Chat: IT Sustainability A Strategic Differentiator? It's Time To Take Action!

Coffee Chats are informal discussions on trending topics. Feel free to bring your questions and help spark the conversation.

Speakers:
Stephanie Balaouras, VP, Group Director, Forrester
Stéphane Vanrechem, Senior Analyst, Forrester

11:20 am – 11:50 am BST

Breakout Sessions

Lead Through Sustainability And Resilience
Delivering Operational Resilience Is A Business And Regulatory Imperative

The recently enacted Digital Operational Resilience Act (DORA) in the EU and new operational resilience regulations in the UK require firms to better understand how technology supports their critical infrastructure functions such as payments and banking. While the regulation applies to finance, the ideas are applicable to all sectors seeking to better connect their IT operations and business resilience plans to deliver an end-to-end resilient business.  

Speakers:
Madelein van der Hout, Senior Analyst, Forrester

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Accelerate With Modern Software And Cloud
The Future Of Distributed Applications On Edge Devices, On Campus, And In The Cloud

For years enterprises have collected data for transmission to the cloud and leisurely analysis. But to enhance their operational resilience, for example in distribution centers, railway yards, or port operations, they need to enable low latency analysis and rapid local next best actions. In this session Forrester will present its recent research into the way in which enterprises exploit edge device onboard processing to capitalize on the opportunity for low latency use cases with edge device workload affinity. We will share some example from retail, wholesale, transportation, and logistics of smart infrastructure enabling more responsible supply chain operations. 

You will walk away with: 

  • Insights about how to identify high value use cases  
  • A framework for developing viable conceptual designs for hybrid edge and cloud applications. 

Speakers:
George Lawrie, VP, Principal Analyst, Forrester

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Differentiate With Emerging Technology And Innovation
Is The Technology Ready For You? Are You Ready For The Technology?

There is a hard-to-combat misconception among enterprise and technology leaders that just adopting the latest and greatest emerging technology would elevate their companies into new realms of revenue generation through innovative differentiation. This at least partially explains the craze about emerging technologies such as ChatGPT, the Metaverse, and cryptocurrencies. Successful technology adoption requires more than just technology adoption.

In this session, we’ll explore:
• Where tangible innovation success is stemming from,
• How innovation leaders prioritize and decide about which emerging technologies to adopt.

Speakers:
Bernhard Schaffrik, Principal Analyst, Forrester

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11:55 am – 12:25 pm BST

Case Study Sessions (In-Person Only)

Hear real world case studies showcasing the value of partnering with the right technology provider.

Attend one session:

Ardoq: ASDA - The Role of EA in Europe's Largest Divestiture

How does an Enterprise Architect eat an elephant?  


The elephant in question here is one of the largest divestiture programmes in Europe.


Join ASDA’s Senior Solutions Architecture Manager, Peter Grayley, as he shares how the team are managing the transition and taking it ‘one bite at a time’.


Attendees will learn:

  • What the ‘bites’ are for the EA team and for a programme as large as this
  • Who is helping with each ‘course’ and the incremental delivery
  • What scaling a tech organisation from 300 to 1,000+ people looks like for EA

 

Join this session to understand the impact that modern EA practices can have on their organisation.

Speakers:
Peter Grayley, Senior Solutions Architecture Manager, ASDA

Unily: PEARSON – Using Your Intranet to Drive High-Performance Culture

Discover how the world’s leading learning company Pearson, is using its employee experience platform to drive growth and help employees worldwide focus and work simpler. By using Gallup’s Q12 survey to drive engagement, Pearson is building a high-performing culture where everyone can use their unique strengths and skills to make a meaningful difference for their customers.

Speakers:
Kim England, Vice President Global Employee Communications, Pearson
Kaz Hassan, Employee Experience Industry Lead, Unily

12:25 pm – 1:30 pm BST

Lunch & Marketplace

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

Join a Coffee Chat for an informal chat over hot topics.

1:00 pm - 1:20 pm BST | Coffee Chat: Form Projects To Digital Products: Agile Organization, Competencies, Skills And Talent

Coffee Chats are informal discussions on trending topics. Feel free to bring your questions and help spark the conversation.

Over 70% of organizations worldwide are still on an Agile journey and most for over 5 years, with mixed results. One goal of agile is to enable moving from project to products. Come and network with your Peers to share your journey pitfalls and successes.

Speakers:
Dan Bieler, Principal Analyst, Forrester

1:00 pm – 2:00 pm BST

Learn-A-Skill Workshop: Plan Your Talent And Skills Strategy

Pre-registration is required.

Please join us for a small group workshop focused on core competencies to help you improve your tech talent strategic efforts. Attracting, securing and retaining talent for delivering winning customer experiences is one the most critical success factors of the day – in addition to having great products and services. New skills and capabilities are required to deliver great services and customer experiences – technical, organizational, and soft skills. Yet, every organization is facing skill gaps when tackling their broader digital transformation initiative. To exploit the emerging opportunities successfully, you must close these skill gaps in your organization, through training, external hiring, or partnerships.

In this session, participants will learn:

  • Which competency areas are most critical.
  • How to measure your own existing digital skills with Forrester’s Digital Competency Map.
  • How to attract and retain employees.
  • Where the right skill clusters are in Europe.
  • How to make work in an office environment more attractive.
  • How to source and use digital talent remotely – also across international borders.
  • Which issues matter to drive great employee experiences.

Speakers:
William Dahlgren, Analyst, Forrester
Ash Mukherjee, Solution Partner, Forrester

1:30 pm – 2:00 pm BST

Breakout Sessions

Lead Through Sustainability And Resilience
Sustainability Reporting Is Only As Good As Its Data

The environmental, social, and governance (ESG) reporting market is taking shape to deliver the technology capabilities firms need to meet the various ESG reporting mandates demanded by investors and regulators. At the confluence of governance, compliance, quality, and trust, ESG reporting solutions deliver a new depth of disclosure to help companies create transparency, mitigate risk, build business resilience, and inspire competitors to follow their lead.  

In this track session, you will learn: 

  • Why data governance is key to delivering trustworthy and comprehensive ESG disclosure reports. 
  • What to look for when setting, managing and reporting on your sustainability commitments — every organization will need to design their own unique ESG strategy.  

Speakers:
Raluca Alexandru, Analyst, Forrester

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Adapt By Overcoming Silos And Nurturing Talent
You Said Silos, How Come?

Since Taylorism’s appearance, companies have been taught to cut business processes into pieces which drove companies to be more efficient and profitable. But this had two major side effects, one it has removed the sense of the work as you do not understand the company big picture anymore and two it has encouraged specialization and protection of know-hows preventing collaboration, communication, and coordination. This culture is now widespread, and nobody can proudly say today: “Silos, Ah! Ah! there is none in my company!”

Silos are everywhere and, in this session, you will learn leads to break them! 

Speakers:
Stéphane Vanrechem, Senior Analyst, Forrester

READ MORE + READ LESS -
Differentiate With Emerging Technology And Innovation
Will Generative AI Turingbots Replace Your Teams In Building Better Software Faster? Points, Counterpoints, And The Truth.

If one of the world known Italian geniuses Leonardo Da Vinci suddenly discovered Open AI ChatGPT or GitHub Co-Pilot and other AI TuringBots, what would he do? He would probably find creative ways to populate your software factory with autonomous TuringBots that would totally automate development and more. But would the famous British nursing reformer and statistician Florence Nightingale, that professionalized nursing saving hundreds of lives, question that professionalizing TuringBots is a good idea?

Forrester analysts will impersonate the two characters to discuss points and counterpoints, and land on common agreement, your take aways will be:  

  • What are the real opportunities and the real risks? Will it be “humans in the loop” or “TuringBots in the loop?”, How do we govern the arrival of TuringBots? How real is all this?  
  • Find out how you need to pragmatically prepare for Generative AI, it is here to stay, and will change you build applications and deploy them forever. 

Speakers:
Diego Lo Giudice, VP, Principal Analyst, Forrester
Martha Bennett, VP, Principal Analyst, Forrester

READ MORE + READ LESS -
2:10 pm – 2:40 pm BST

Keynote: Predictions 2024

Out with the pandemic and in with a banking crisis as we head straight into a talent-constrained recession. What was last year’s metaverse is this year’s ChatGPT — though generative AI is exponentially gaining practical momentum within the future of work, editorial, education, customer experience, mathematics, and writing code. The stage is being set for 2024. Come listen to our top technology analysts discuss the next frontier of innovation threats, advantages, and opportunities.

Speakers:
Paul McKay, Vice President, Research Director, Forrester
Martha Bennett, VP, Principal Analyst, Forrester
Diego Lo Giudice, VP, Principal Analyst, Forrester
Dario Maisto, Senior Analyst, Forrester
Madelein van der Hout, Senior Analyst, Forrester

2:40 pm – 2:45 pm BST

Closing Remarks

Thursday

Oct 12
  • 9:30 am – 10:45 am BST General Keynotes
  • 11:00 am – 11:20 am BST Coffee Chat
  • 11:25 am – 11:55 am BST General Breakouts
  • 12:30 pm – 1:30 pm BST ELE Only: Exclusive Lunch & Discussion
  • 1:30 pm – 3:10 pm BST General Breakouts
  • 3:10 pm – 3:50 pm BST ELE Only: Exclusive Keynote Q&A
  • 3:50 pm – 5:25 pm BST General Keynotes
  • 5:30 pm – 6:30 pm BST General Reception

Friday

Oct 13
  • 8:30 am – 9:25 am BST ELE Only: Breakfast & Q&A
  • 9:30 am – 10:40 am BST General Keynotes
  • 11:20 am – 11:50 am BST General Breakouts
  • 12:30 pm – 1:30 pm BST ELE Only: Exclusive Lunch Discussion
  • 1:30 pm – 2:00 pm BST General Breakouts
  • 2:40 pm – 3:15 pm BST General Keynotes

Thursday Oct 12

9:30 am – 9:45 am BST

Welcome & Opening Remarks

Speakers:
Pascal Matzke, VP, Research Director, Forrester

9:45 am – 10:15 am BST

Keynote: Technology’s Role In Driving The Customer-Obsessed Growth Engine

Tech executives who want to center their strategies on customer value must start by acknowledging that their organization cannot “deliver” value to customers. No one can — that’s not how value works. Instead, tech executives must work with stakeholders in their organization to embrace customers’ value networks — the array of people and organizations customers work with to pursue a goal. Their role is to develop technology strategies that enable their organization to earn a place in customers’ value networks and to facilitate value creation through customer-centric technology ecosystems.

In this session, tech executives will learn: 

  • What value for customers is and why no organization can “deliver” it. 
  • How to help their organization earn a place in customers’ value networks and facilitate value creation across those networks. 

Speakers:
Maxie Schmidt, VP, Principal Analyst, Forrester

10:15 am – 10:45 am BST

Keynote: From Ego-System To Ecosystem: Accelerate Business Impact Through Openness And Collaboration

Modern technologies and open innovation have offered Siemens the opportunity to shift from just selling industrial products to engaging with partners, clients and employees for sustainable value creation.

In this session you will learn how Siemens is leveraging a Future Fit approach:

  • with practices that break internal silos and drive a culture of openness and collaboration
  • with partnerships that engage a broader ecosystem to co-create new solutions
  • with an open platform that help to scale and speed up the delivery of value

Speakers:
Pascal Matzke, VP, Research Director, Forrester
Bettina Rotermund, SVP, Siemens Xcelerator, Siemens
Gerhard Kress, SVP, Siemens Xcelerator Portfolio and Digital Business, Siemens

11:00 am – 11:20 am BST

Marketplace Coffee Chat: Generative AI Will Change Everything – But Not The Way You Think

Speakers:
Martha Bennett, VP, Principal Analyst, Forrester

11:25 am – 11:55 am BST

Breakout : Digital Leaders Must Become Bolder To Plug Skill Gaps

Every organization is facing skill gaps when tackling their broader digital transformation initiative – technical and soft skills. Many European business leaders have difficulty finding the digital talent that they need. In this presentation, participants will learn: 

  • Which competency areas are most critical for digital evolution and where the right skill clusters are in Europe. 
  • If and how AI-tools like ChatGPT can help bridge digital skill gaps. 

Speakers:
Dan Bieler, Principal Analyst, Forrester
Ash Mukherjee, Solution Partner, Forrester

12:30 pm – 1:30 pm BST

ELE Only: Exclusive Lunch: Challenge Your Ideas With Your Peers On Hot Topics!

Join us for lunch where we’ll have one hot topic per table. Choose your preferred table and start the discussion with your peers.

Speakers:
Dario Maisto, Senior Analyst, Forrester
Dan Bieler, Principal Analyst, Forrester
Jeffrey Rajamani, Senior Analyst, Forrester
Stéphane Vanrechem, Senior Analyst, Forrester
Paul McKay, Vice President, Research Director, Forrester

1:30 pm – 2:00 pm BST

Breakout: The Metaverse Hype Is Over. The Real Work Continues

The metaverse does not exist yet, but precursors do, in consumer- and employee-facing scenarios. Companies have been exploring how to reach consumers in virtual worlds and games, and how to make use of new environments for employee onboarding, training and collaboration. Indeed, some of the most promising developments are happening in asset-intensive industries like manufacturing. Earlier investments in augmented and mixed reality, the internet of things (IoT) and digital twin combine with compelling use cases to make this a space that’s ripe with opportunity. Companies interested in their own metaverse journey have much to learn from these early adopters.

In this session, we will explore: 

  • What’s worked — and what hasn’t — in consumer-facing scenarios. 
  • Why metaverse precursors make sense in asset-intensive industries, and which solutions deliver value. 
  • Useful lessons for technology leaders in other industries. 

Speakers:
Paul Miller, VP, Principal Analyst, Forrester
Martha Bennett, VP, Principal Analyst, Forrester

2:40 pm – 3:10 pm BST

Breakout: From Creak To Sleek: Infuse Legacy With Modern Technology To Supercharge Change

Enterprises creak under the weight of technical debt and the myriad of legacy systems they must modernize – and few transform their application landscape successfully. New business models, fluid organizations, slick product experiences, cloud, and agile practices stretch the boundary of existing architectures even further. Our research tells us that successful transformers take innovative paths to weave new technologies into their application landscapes.

This fireside conversation will tell you:

  • What a major European bank did to surmount these challenges.
  • How judicious use of modern and emerging technologies can elevate existing platforms.
  • How to organize and optimize to assure transformation and continual change.

Speakers:
Jacob Morgan, Principal Analyst, Forrester
Mitchell Nova, Head of Digital Delivery & Strategy, Lloyds Banking Group

3:10 pm – 3:50 pm BST

ELE Only: Exclusive Keynote Q&A: Technology’s Role In Driving Customer-Obsessed Growth

You enjoyed the opening keynote by Maxie Schmidt on “Technology’s Role In Driving Customer-Obsessed Growth” and want to learn more? Join this exclusive Q&A!

Speakers:
Maxie Schmidt, VP, Principal Analyst, Forrester

3:50 pm – 4:20 pm BST

Keynote: Succeeding In The Green Market Revolution With The Power Of Technology

IT’s environmental impact, from carbon emissions to toxic waste, continues to climb each year. Tech leaders need a robust strategy for reigning in emissions and reducing waste. Beyond this basic commitment, tech leaders have an opportunity to build a sustainability roadmap that will not only see their organizations reap the benefits of operational excellence, but help them build deep trust, increase resilience, and open entirely new markets – green markets. The Green Market will be a historic business opportunity, on par with the industrial revolutions. European tech leaders have a unique moment in time to leapfrog competitors globally with the highest percentage of green consumers, robust government and private sector investment, and market changing regulatory shifts.

In this keynote, Forrester will: 

  • Highlight the state of IT environmental sustainability and explain how Forrester’s Tech Sustainability Framework can achieve targeted goals. 
  • Present Forrester’s Green Market forecast and Green Consumer Segmentation to showcase the economic opportunities in Europe and globally. 
  • Explain how tech leaders can power the success of their organization in this economic revolution. 

Speakers:
Stephanie Balaouras, VP, Group Director, Forrester
Claudio Balbo, Senior Director, Head of Architecture and Methodologies, Intesa Sanpaolo

4:20 pm – 4:50 pm BST

Keynote: Fact Vs. Fiction: When Should You Invest In The Next Shiny Thing?

ChatGPT smashed records earlier this year when it reached 100 million users within a couple of months. And while it won’t live up to the hype, generative AI clearly has a place in the enterprise technology portfolio. The same applies to a number of other emerging technologies — some clearly over-hyped (e.g., the metaverse), some almost sneaking in under the radar (e.g. edge intelligence). 

In this presentation, we will share: 

  • The current state of the latest emerging technologies, and what this means for enterprises.
  • Key lessons we can learn from the early adopters of those technologies.
  • How to prepare for the — potentially sudden — emergence of the Next Big Thing in technology.

Speakers:
Martha Bennett, VP, Principal Analyst, Forrester
Paul Miller, VP, Principal Analyst, Forrester

5:20 pm – 5:25 pm BST

Closing Remarks

Speakers:
Pascal Matzke, VP, Research Director, Forrester

5:25 pm – 6:30 pm BST

Reception

Join us for a reception full of networking, fun, food, and refreshments.

Friday Oct 13

8:30 am – 9:25 am BST

ELE Only: Exclusive Breakfast - Dive Into The IT Maturity Assessment for Tech Strategy

Join us for breakfast as we open the floor for any questions you may have related to the event from a Leadership perspective, and how we can help you advance your tech strategy.

Speakers:
Stephane Roger, Executive Partner, CIO Executive Program, Forrester

9:30 am – 10:10 am BST

Welcome Back & Keynote: Sustainable Growth: Technology and Gen Z Will Get Us Back To The Future

We must abandon economic growth opportunities that are not sustainable, that further damage the planet. Sustainable growth is possible, which is what we’ll explore in this session. The magic potion for sustainable growth is made up of applying technology, a silo breaker mentality, and a cradle-to-cradle mindset. In this session,  

  • We’ll share inspiring examples of sustainable growth that brings together great technology, human creativity, and collaboration. 
  • We explain why and how tech leaders should welcome Gen Z as silo breakers and sustainability proponents who are reinventing the economic growth of the future.  

Speakers:
Pascal Matzke, VP, Research Director, Forrester
Bernhard Schaffrik, Principal Analyst, Forrester
Kaisa Suutari, Director, Innovation Services, Stora Enso

10:10 am – 10:40 am BST

Keynote: The Next Generation Of Modern Software Development Is Here: Embrace It Or Die

Businesses that stride to embrace software technology at the core are the ones that succeed in making the leap to transforming themselves into true digital businesses able to reap the associated benefits of pace with economies of scale and agility. Yes, that means they build, buy, or adapt tons of software to express and automate their business policies, procedures, and processes. That enables them to pivot business models quickly. But for many, change has not been fast enough. A new era of change is here, and it’s the era of TuringBots, or generative AI. This will help you build great enterprise applications more quickly and in a way that fits your ways of working whilst still being easy to change to provide a springboard to continually compete in markets that are evolving faster than ever.

You will walk away with:

  • What you need to do to prepare for the arrival of TuringBots, challenges and benefits.
  • Learnings from Mark Burnett, G-Research – a FinTech that is using TuringBots in the real world.

Speakers:
Diego Lo Giudice, VP, Principal Analyst, Forrester
Mark Burnett, Head of The Technology Innovation Group, G-Research

11:20 am – 11:50 am BST

Breakout: Is The Technology Ready For You? Are You Ready For The Technology?

There is a hard-to-combat misconception among enterprise and technology leaders that just adopting the latest and greatest emerging technology would elevate their companies into new realms of revenue generation through innovative differentiation. This at least partially explains the craze about emerging technologies such as ChatGPT, the Metaverse, and cryptocurrencies. Successful technology adoption requires more than just technology adoption.

In this session, we’ll explore:
• Where tangible innovation success is stemming from,
• How innovation leaders prioritize and decide about which emerging technologies to adopt.

Speakers:
Bernhard Schaffrik, Principal Analyst, Forrester

12:30 pm – 1:30 pm BST

ELE Only: Exclusive Lunch Discussion: The Main Use Cases For Generative Ai And What Does Regulation Require?

During this exclusive ELE lunch, discuss the value Generative AI can bring to your business. Don’t ask ChatGPT, rather ask your Peers and our three analysts: Martha, Enza, and Diego.

Speakers:
Stephane Roger, Executive Partner, CIO Executive Program, Forrester
Enza Iannopollo, Principal Analyst, Forrester
Martha Bennett, VP, Principal Analyst, Forrester
Diego Lo Giudice, VP, Principal Analyst, Forrester

1:30 pm – 2:00 pm BST

Breakout: Will Generative Ai Turingbots Replace Your Teams In Building Better Sw Faster? Points, Counterpoints, And The Truth.

If one of the world known Italian geniuses Leonardo Da Vinci suddenly discovered Open AI ChatGPT or GitHub Co-Pilot and other AI TuringBots, what would he do? He would probably find creative ways to populate your software factory with autonomous TuringBots that would totally automate development and more. But would the famous British nursing reformer and statistician Florence Nightingale, that professionalized nursing saving hundreds of lives, question that professionalizing TuringBots is a good idea?

Forrester analysts will impersonate the two characters to discuss points and counterpoints, and land on common agreement, your take aways will be:  

  • What are the real opportunities and the real risks? Will it be “humans in the loop” or “TuringBots in the loop?”, How do we govern the arrival of TuringBots? How real is all this?  
  • Find out how you need to pragmatically prepare for Generative AI, it is here to stay, and will change you build applications and deploy them forever. 

Speakers:
Diego Lo Giudice, VP, Principal Analyst, Forrester
Martha Bennett, VP, Principal Analyst, Forrester

2:10 pm – 2:40 pm BST

Keynote: Predictions 2024

Out with the pandemic and in with a banking crisis as we head straight into a talent-constrained recession. What was last year’s metaverse is this year’s ChatGPT — though generative AI is exponentially gaining practical momentum within the future of work, editorial, education, customer experience, mathematics, and writing code. The stage is being set for 2024. Come listen to our top technology analysts discuss the next frontier of innovation threats, advantages, and opportunities.

Speakers:
Paul McKay, Vice President, Research Director, Forrester
Martha Bennett, VP, Principal Analyst, Forrester
Diego Lo Giudice, VP, Principal Analyst, Forrester
Dario Maisto, Senior Analyst, Forrester

3:10 pm – 3:15 pm BST

Closing Remarks

Speakers:
Pascal Matzke, VP, Research Director, Forrester

Thursday

Oct 12
  • 9:45 am – 3:10 pm BST AI-related Content

Friday

Oct 13
  • 9:30 am – 3:10 pm BST AI-related Content

Thursday Oct 12

11:00 am – 11:20 am BST

Marketplace Break: Coffee Chat: Generative AI Will Change Everything - But Not The Way You Think

Speakers:
Martha Bennett, VP, Principal Analyst, Forrester

11:25 am – 11:55 am BST

Breakout Session

Digital Leaders Must Become Bolder To Plug Skill Gaps

Every organization is facing skill gaps when tackling their broader digital transformation initiative – technical and soft skills. Many European business leaders have difficulty finding the digital talent that they need. In this presentation, participants will learn: 

  • Which competency areas are most critical for digital evolution and where the right skill clusters are in Europe. 
  • If and how AI-tools like ChatGPT can help bridge digital skill gaps. 

Speakers:
Dan Bieler, Principal Analyst, Forrester
Ash Mukherjee, Solution Partner, Forrester

2:40 pm – 3:10 pm BST

Breakout Session

Architecture And IT Sustainability Is A Win-Win Combination

Combining IT sustainability and enterprise architecture (EA) in a holistic approach adds value to the company. Thus, EA plays a major role in driving sustainability initiatives that lead to a lower IT carbon footprint. In this session, you will learn how EA can promote actions that reduce electricity consumption in three domains: programming, workplace, and infrastructure.

Speakers:
Stéphane Vanrechem, Senior Analyst, Forrester

3:20 pm – 3:40 pm BST

Marketplace Break: Coffee Chat: Don't Count On Generative AI To Cover Your Skills Gap

Speakers:
Dan Bieler, Principal Analyst, Forrester

4:20 pm – 4:50 pm BST

Keynote: Fact Vs. Fiction: When Should You Invest In The Next Shiny Thing?

ChatGPT smashed records earlier this year when it reached 100 million users within a couple of months. And while it won’t live up to the hype, generative AI clearly has a place in the enterprise technology portfolio. The same applies to a number of other emerging technologies — some clearly over-hyped (e.g., the metaverse), some almost sneaking in under the radar (e.g. edge intelligence).

In this presentation, Paul Miller and Martha Bennett will share:
• The current state of the latest emerging technologies, and what this means for enterprises.
• Key lessons we can learn from the early adopters of those technologies.
• How to prepare for the — potentially sudden — emergence of the Next Big Thing in technology.

Speakers:
Martha Bennett, VP, Principal Analyst, Forrester
Paul Miller, VP, Principal Analyst, Forrester

Friday Oct 13

9:30 am – 10:10 am BST

Welcome Back & Keynote: Sustainable Growth: Technology and Gen Z Will Get Us Back To The Future

We must abandon economic growth opportunities that are not sustainable, that further damage the planet. Sustainable growth is possible, which is what we’ll explore in this session. The magic potion for sustainable growth is made up of applying technology, a silo breaker mentality, and a cradle-to-cradle mindset. In this session,  

  • We’ll share inspiring examples of sustainable growth that brings together great technology, human creativity, and collaboration. 
  • We explain why and how tech leaders should welcome Gen Z as silo breakers and sustainability proponents who are reinventing the economic growth of the future.  

Speakers:
Bernhard Schaffrik, Principal Analyst, Forrester
Pascal Matzke, VP, Research Director, Forrester
Kaisa Suutari, Director, Innovation Services, Stora Enso

10:10 am – 10:40 am BST

Keynote: The Next Generation Of Modern Software Development Is Here: Embrace It Or Die

Businesses that stride to embrace software technology at the core are the ones that succeed in making the leap to transforming themselves into true digital businesses able to reap the associated benefits of pace with economies of scale and agility. Yes, that means they build, buy, or adapt tons of software to express and automate their business policies, procedures, and processes. That enables them to pivot business models quickly. But for many, change has not been fast enough. A new era of change is here, and it’s the era of TuringBots, or generative AI. This will help you build great enterprise applications more quickly and in a way that fits your ways of working whilst still being easy to change to provide a springboard to continually compete in markets that are evolving faster than ever.

You will walk away with:

  • What you need to do to prepare for the arrival of TuringBots, challenges and benefits.
  • Learnings from Mark Burnett, G-Research – a FinTech that is using TuringBots in the real world.

Speakers:
Diego Lo Giudice, VP, Principal Analyst, Forrester
Mark Burnett, Head of The Technology Innovation Group, G-Research

11:20 am – 11:50 am BST

Breakout Sessions

Attend one session:

The Future Of Distributed Applications On Edge Devices, On Campus, And In The Cloud

For years enterprises have collected data for transmission to the cloud and leisurely analysis. But to enhance their operational resilience, for example in distribution centers, railway yards, or port operations, they need to enable low latency analysis and rapid local next best actions. In this session Forrester will present its recent research into the way in which enterprises exploit edge device onboard processing to capitalize on the opportunity for low latency use cases with edge device workload affinity. We will share some example from retail, wholesale, transportation, and logistics of smart infrastructure enabling more responsible supply chain operations. 

You will walk away with: 

  • Insights about how to identify high value use cases  
  • A framework for developing viable conceptual designs for hybrid edge and cloud applications. 

Speakers:
George Lawrie, VP, Principal Analyst, Forrester

Is The Technology Ready For You? Are You Ready For The Technology?

There is a hard-to-combat misconception among enterprise and technology leaders that just adopting the latest and greatest emerging technology would elevate their companies into new realms of revenue generation through innovative differentiation. This at least partially explains the craze about emerging technologies such as ChatGPT, the Metaverse, and cryptocurrencies. Successful technology adoption requires more than just technology adoption.

In this session, we’ll explore:
• Where tangible innovation success is stemming from,
• How innovation leaders prioritize and decide about which emerging technologies to adopt.

Speakers:
Bernhard Schaffrik, Principal Analyst, Forrester

1:30 pm – 2:00 pm BST

Breakout Session

Will Generative AI Turingbots Replace Your Teams In Building Better Sw Faster? Points, Counterpoints, And The Truth

If one of the world known Italian geniuses Leonardo Da Vinci suddenly discovered Open AI ChatGPT or GitHub Co-Pilot and other AI TuringBots, what would he do? He would probably find creative ways to populate your software factory with autonomous TuringBots that would totally automate development and more. But would the famous British nursing reformer and statistician Florence Nightingale, that professionalized nursing saving hundreds of lives, question that professionalizing TuringBots is a good idea?

Forrester analysts will impersonate the two characters to discuss points and counterpoints, and land on common agreement, your take aways will be:  

  • What are the real opportunities and the real risks? Will it be “humans in the loop” or “TuringBots in the loop?”, How do we govern the arrival of TuringBots? How real is all this?  
  • Find out how you need to pragmatically prepare for Generative AI, it is here to stay, and will change you build applications and deploy them forever. 

Speakers:
Diego Lo Giudice, VP, Principal Analyst, Forrester
Martha Bennett, VP, Principal Analyst, Forrester

2:10 pm – 2:40 pm BST

Keynote: Predictions 2024

Out with the pandemic and in with a banking crisis as we head straight into a talent-constrained recession. What was last year’s metaverse is this year’s ChatGPT — though generative AI is exponentially gaining practical momentum within the future of work, editorial, education, customer experience, mathematics, and writing code. The stage is being set for 2024. Come listen to our top technology analysts discuss the next frontier of innovation threats, advantages, and opportunities.

Speakers:
Paul McKay, Vice President, Research Director, Forrester
Martha Bennett, VP, Principal Analyst, Forrester
Diego Lo Giudice, VP, Principal Analyst, Forrester
Dario Maisto, Senior Analyst, Forrester

Digital Content

Oct 12
  • 9:00 am – 6:00 pm BST Digital-Only Sessions

Digital Content Oct 12

9:00 am – 6:00 pm BST

The Evolving Drivers Behind Accessibility Commitments: Attracting and Retaining Talent Enters The Spotlight

Compliance and avoiding lawsuits are no longer the primary driver behind enterprise accessibility statements. This panel will discuss the shift of firms citing that “attracting and retaining talent” as the top driver behind their accessibility commitments.

During this session, we will discuss:
• The myths of providing accommodations, and how to manage an increasing number of requests from employees
• How companies are personalizing their employee value proposition at scale
• Why a “one size fits all” approach no longer works and how having a strong, accessible culture can be the difference between a productive employee base vs. an unsatisfied one.

DIGITAL SESSION ONLY

Speakers:
Gina Bhawalkar, Principal Analyst, Forrester
Sarah Bernard, Co-Founder and Chief Operating Officer, Inclusively
Charlotte Dales, Co-Founder and CEO, Inclusively

9:00 am – 6:00 pm BST

Fireside Chat: Resilience, Growth Mindset And Self-Care: A Leadership Journey

A personal & professional journey that has seen this Product Leader succeed across multiple industries, geographies and at the intersection of technological & business disruption. In this fireside chat, Ash Mukherjee will discuss with Monica Carlesso how she has grown as leader by embracing curiosity and displayed grit to open to be constantly out of the comfort zone, yet has learnt how self-care is key to leadership and a sustainable growth. Modern leadership is about embracing change and dichotomies, both as strategic business levers but also to lead compassionately through massive societal changes and Monica will share her story with Ash.

During this session, we will discuss:
• A product leader’s journey across different industries and geographies, exploring challenges and implications
• How to overcome the bumps of a growth journey with curiosity, grit and self-care.

DIGITAL SESSION ONLY

Speakers:
Ash Mukherjee, Solution Partner, Forrester
Monica Carlesso, Head of Product Identity & Authentication , Lloyds Banking Group

9:00 am – 6:00 pm BST

DIGITAL ONLY: Fireside Chat: Inner Master, Outer Impact: Lessons in Leadership

Hitendra’s mission is to discover, codify, and explore the laws of success in life and leadership. With an MBA and Ph.D. from MIT’s Sloan School of Management, Wadhwa brings a mathematician’s rigor and a truth-seeker’s spirit to some of today’s most vexing questions about authenticity, success, leadership, and human potential. In this conversation, we’ll explore with Hitendra his personal journey of discovery, his insights, and his recommendations for defining, and then achieving purpose, and how you can be a better leader with Cultural Intelligence.

DIGITAL SESSION ONLY

Speakers:
Ash Mukherjee, Solution Partner, Forrester
Hitendra Wadwha, Author, Professor, Founder, Columbia Business School, Mentora Institute

9:00 am – 6:00 pm BST

Build A Better Listening Strategy To Inspire And Enable Your Employees

Gone are the days when leaders stood in front of their followers and told them what matters. Modern leaders engage their teams to learn from them, and with them, what matters in business and for customers. But that can only happen with a more purposeful listening strategy. In this session, attendees will learn:

  • What listening is and why it plays the largest role in an organization’s approach to employee input.
  • How listening is a productive, rather than merely reactive, tool for improving the business.
  • Why successful leaders will be known as much for what they learned as what they said.

DIGITAL SESSION ONLY

Speakers:
David Johnson, Principal Analyst, Forrester

9:00 am – 6:00 pm BST

Earning Excellence: How Managers Can Inspire And Enable Sustained Excellence

Energy and engagement are finite resources that are essential to achieving business results. One of the challenges that organizations and leaders face is that these resources have been depleted for many of their employees due to a lack of strategies to refresh and sustain that energy. In this session, we will:

  • Define “tired rock stars” — high-engagement contributors who are at risk of burning out.
  • Guide leaders to see the tired rock stars in their ranks (including, possibly, themselves) and understand them more clearly.
  • Share how leaders can sustainably earn excellence from their talent.

DIGITAL SESSION ONLY

Speakers:
Jonathan Roberts, Senior Analyst, Forrester

9:00 am – 6:00 pm BST

Accelerate Tech’s Impact On Business Outcomes By Focusing On Business Capabilities

Technology differentiates your business when it’s focused on business outcomes — the value that tech initiatives bring to your customers and to your business. Bring this focus to value delivery using business leaders’ language and adopting shared accountability for those results.

This session will help yo:
• Use business capabilities to plan, deliver, and communicate the impact of technology on business outcomes.
• Link tech investments with what business leaders care about using the language of the business.
• Identify the work needed to achieve strategic outcomes through value stream planning — spanning capabilities across the enterprise and partners’ ecosystems.
• Navigate dynamic backlogs using KPIs — cascading them across business capabilities and the organization’s OKRs.

DIGITAL SESSION ONLY

Speakers:
Bobby Cameron, VP, Principal Analyst, Forrester

9:00 am – 6:00 pm BST

Be A Stable Leader In Turbulent Times

Leaders are sitting at the edge of a transition from the leaders-as-heroes that got our organizations through the tough times of the pandemic — where confidence in executive leadership nearly doubled between 2019 and 2021 — to now, where many leaders are left unsure what their role in leading their team to high performance should be. Is their job to call people back to the old habits of in-office work supported by reactive leadership with a goal of incremental growth? Or is it to embrace the ongoing dynamism of whatever turbulence comes next and learn to steer a creative and innovative team to bold, new outcomes? In this session, clients will learn:

  • The role that they have as leaders in setting the stabilizing vision of their teams.
  • How leaders can increase the energy of the “local culture” that their team experiences.
  • The role that technology — including expanding AI tools — will play in making them “better, stronger, faster” as leaders.

DIGITAL SESSION ONLY

Speakers:
James L. McQuivey, PhD, VP, Research Director, Forrester

9:00 am – 6:00 pm BST

Embracing Diversity As Your Key For Growth: A Few Practical Steps!

Diversity, Equity and Inclusion (“DEI”) are key concepts at the forefront of many corporations’ agendas today. The need for a more inclusive workspace is not new, but corporations are now recognizing trends in the correlation between a diverse/inclusive workspace and greater staff retention and productivity. This session provides an easy-to-follow pathway that helps get any company past the initial step (of what is often viewed unfavorably as ‘requisite diversity training’) and around the most common traps that stop companies from maintaining best practices.

  • How to ‘jump right in’ and identify specific areas for program enhancement. Don’t get lost in the too-big picture!
  • Learn the three key components of the employee lifecycle for DEI incorporation.
  • Discover how a stronger DEI program can lead to team and company maturity.
  • Recognize the most common traps: where attempts to be inclusive go wrong with most corporations.
  • Act upon two things you can do to improve immediately/today.

DIGITAL SESSION ONLY

Speakers:
Jade Johnson, Owner, JadeInclusion

9:00 am – 6:00 pm BST

Exercise Empathy To Break Down The Silos Between Security And Tech

Each day, IT and security teams face major risks and concerns globally; unfortunately, teams are often working against each other by not presenting a unified front, and at times, with outward hostility. Yet technology and security executives have a multitude of benefits to reap from having a unified and consolidated security vision, sound relationships, and working together to enable the business.

Attend this session to:
• Explore the root causes of the divide and tensions between IT and security.
• Discover the surprising commonalities between technology and security leaders and teams.
• Build humanity in the interactions and behaviors with infosec leaders and teams.
• Learn how to operationalize the collaboration required to build trust between the teams.
• Exercise empathy to build trust across teams.

DIGITAL SESSION ONLY

Speakers:
Jinan Budge, VP, Principal Analyst, Forrester

9:00 am – 6:00 pm BST

The Intersection of Low-Code and DevOps

The use cases for low-code have reached a tipping point. As low-code platforms are used for more critical business challenges — including creating significant portions of commercial software products — technology leaders must ensure that best practices are followed, such as automated testing, governance, and compliance, without compromising development speed or alienating low-code developers. To meet these challenges, organizations must learn how to properly apply the principles of DevOps to low-code.

During this session, we will:
• Introduce the audience to the practices and tools of low-code plus DevOps.
• Explain how it’s both the same and different from DevOps for traditional coding.
• Review the benefits of this approach and some compelling use case examples.

DIGITAL SESSION ONLY

Speakers:
John Bratincevic, Principal Analyst, Forrester
Christopher Condo, Principal Analyst, Forrester

9:00 am – 6:00 pm BST

Fast-Track Value And Minimize Tech Debt With These Key Technologies

The ideal state for the modern enterprise is direct alignment between the technology stack and the business strategy. Achieving that state is difficult to do, however. Most enterprise tech stacks are a jumbled mix of legacy and modern technology. These companies acquire new technologies without identifying business value.

This session will focus on:
• How enterprises can achieve a tech stack that minimizes technical debt and brings maximum value.
• Identifying key technologies (cloud, platforms, automation) to invest in and the best ways to organize (embedded teams, crowdsourcing).

DIGITAL SESSION ONLY

Speakers:
Tracy Woo, Principal Analyst, Forrester
Manuel Geitz, Principal Analyst, Forrester

9:00 am – 6:00 am BST

The Impact of Generative AI On Technology Services -- What It Means for You

The service provider industry is an early adopter of generative AI for software product development, content production, and more. In this session we will present our findings on of what 12 large technology, consulting, and agency service providers are doing with generative AI, including the impact on service delivery and economics; their investments in technologies, skills, and solution platforms, and the implications for you with improvements in productivity, speed, and consistency. Come to this session to learn from early adopters to: 1) understand how to take advantage of their evolving capabilities in service delivery; and 2) what lessons you can apply directly to your own technology service delivery.

DIGITAL SESSION ONLY

Speakers:
Ted Schadler, VP, Principal Analyst, Forrester

9:00 am – 6:00 pm BST

Join The Green Market Revolution

Environmental sustainability is neither just a risk nor just a business opportunity but a revolution that will force CMOs to rethink their marketing. In this session, you will learn how to:

  • Differentiate your approach to sustainability by embracing the green market revolution.
  • Understand consumers’ behaviours and attitudes toward environmental sustainability.
  • Learn from sustainable leaders on how to best engage your green customers.

DIGITAL SESSION ONLY

Speakers:
Thomas Husson, VP, Principal Analyst, Forrester