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Join senior analysts Nikhil Lai and Mo Allibhai for strategies on advertising in the last quarter of 2024. In this webinar, they cover topics such as how to reach kids who are back in school with brand safe, full-funnel creative; tips on advertising during the election; and ways to capitalize on Black Friday and Cyber Monday.
Key takeaways:
Target audience level: intermediate
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This report helps marketers understand how bad ads damage consumer trust in brands and presents three steps they can take to stop bad ads.
US B2C marketing executives must navigate the headwinds of this election year as the culture war will threaten to topple unprepared brands.
This report explains how to integrate people, processes, and technologies to develop better ad creative.
Marketers must reclaim control of retail media to maximize its revenue impact.
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Generative AI (genAI) is a generational technology that extends far beyond IT and technology experiences. Marketers are already beginning to see genAI applications that can personalize messaging and scale content production — and that's just the beginning. Join our panel of distinguished Forrester analysts while we discuss how AI will change the future of marketing and customer engagement.Key takeaways:Identify the trends in AI that will impact marketing and customer engagement functions. Understand how marketers are using genAI today.Explore what the future of marketing and customer engagement looks like as genAI develops. Target audience level: all levels
Forrester estimates that US total retail sales (excluding auto and gas) will reach a record high of $5.0 trillion in 2024, despite inflationary pressures and high interest rates. US retailers focused on essential goods continue to experience growth, while those specializing in discretionary and high-ticket items are seeing sales decline. In this webinar, we discuss the trends in US retail sales growth, the shifts in market share, and the retailers’ sales and profit performance.Key takeaways:Explore the trends in U.S. retail sales growth — overall, online, and offline.Learn how click-and-collect sales are performing.Understand how market share is shifting in U.S. retail. Discover which retailers are growing faster than the rest and which are growing slower.Learn about retailers’ profitability trends.Target audience level: intermediate and advanced
In Q3 2024, the US economy continues to grow, fueled by consumer spending. Macroeconomic indicators are strong, and the economy continues to avert a slowdown. Yet despite the abundance of good news, consumer sentiment is at a record low, driven primarily by a widening gap in confidence between more affluent and less affluent consumers. This webinar helps marketers and strategists disentangle the complex economic environment to craft a growth strategy that addresses pricing, affordability, and value.Key takeaways: Learn how macroeconomic trends affect consumer behavior and spending.Understand that there is no monolithic American consumer, but more complex customer segments.Get ideas for crafting brand and growth strategies for your customer segments.Target audience level: all levels
Over the years, the US health insurer industry has made steady — but painfully slow — progress in our CX Benchmark study. This webinar gives attendees an overview of Forrester’s latest data on the industry and explains how to drive better health insurance experiences.Key takeaways:Explore Forrester's most recent CX Index results for the US health insurers industry.Learn about the top drivers of US health insurer CX quality.Target audience level: all levels
Have you ever encountered tall poppy syndrome? It’s a social phenomenon that occurs when talented individuals are resented or criticized because their achievements elevate them above their peers. This harmful mindset stifles team growth, damages morale, and creates a culture of mediocrity and conformity.Overcoming tall poppy syndrome requires extraordinary operations leaders to effectively navigate challenges and drive success while creating a positive and productive environment.Key takeaways:Explore the critical operations leadership skills required in today’s dynamic and rapidly changing business environment.Explore delving into four primary leadership skills operations leaders must focus on for success.Learn how to inspire and motivate a team and drive a supportive culture.Target audience level: all levels
The B2C commerce solutions market has turned inside out in the past couple of years. Instead of a buyers' market, it's not all about retention as businesses plan to hunker down, rather than replatform. Learn how to be your own retention advocate for the long haul with your current vendor.Key takeaways: Understand the state of the B2C commerce solutions market.See how other B2C businesses are thinking about their commerce vendors today.Learn how to become your own retention advocate in this market, in which businesses are avoiding replatforming.Target audience level: all levels
