Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Join senior analysts Nikhil Lai and Mo Allibhai for this timely webinar on the hottest channels in advertising. The analysts delve into master streaming TV, audio, out-of-home, mobile, and in-game advertising. They discuss the impacts of data deprecation on each channel, the optimal positioning of demand- and supply-side platforms, and explore the effects of generative AI (genAI).
Key takeaways:
Target audience level: intermediate
You'll receive an email with dialing and Webex instructions prior to the Webinar.
See the Webinar FAQs for answers to technical and other Webinar questions.
This report helps marketers adapt their planning, buying, and optimization practices to maximize TV advertising’s enduring benefits.
To take advantage of the in-game advertising opportunity, update your incentivized traffic framework to account for user experience and your brand standards.
Unlock key insights into how B2C marketers are managing data deprecation.
This report explains genAI’s impact on advertising and what marketers must do to maximize its value.
Forrester estimates that US total retail sales (excluding auto and gas) will reach a record high of $5.0 trillion in 2024, despite inflationary pressures and high interest rates. US retailers focused on essential goods continue to experience growth, while those specializing in discretionary and high-ticket items are seeing sales decline. In this webinar, we discuss the trends in US retail sales growth, the shifts in market share, and the retailers’ sales and profit performance.Key takeaways:Explore the trends in U.S. retail sales growth — overall, online, and offline.Learn how click-and-collect sales are performing.Understand how market share is shifting in U.S. retail. Discover which retailers are growing faster than the rest and which are growing slower.Learn about retailers’ profitability trends.Target audience level: intermediate and advanced
In Q3 2024, the US economy continues to grow, fueled by consumer spending. Macroeconomic indicators are strong, and the economy continues to avert a slowdown. Yet despite the abundance of good news, consumer sentiment is at a record low, driven primarily by a widening gap in confidence between more affluent and less affluent consumers. This webinar helps marketers and strategists disentangle the complex economic environment to craft a growth strategy that addresses pricing, affordability, and value.Key takeaways: Learn how macroeconomic trends affect consumer behavior and spending.Understand that there is no monolithic American consumer, but more complex customer segments.Get ideas for crafting brand and growth strategies for your customer segments.Target audience level: all levels
AGI (artificial general intelligence) is closer to reality than most businesses understand; our research tells us it’s not a question of “if” but “when.” Forrester research focuses specifically on AGI for business — how AGI will completely transform business software, the workforce, the customer experience, and every aspect of every business process. We are approaching a step change for enterprises that have the courage to embrace AGI quickly. Join two of Forrester’s top thinkers in AGI — VP Brian Hopkins and VP, principal analyst Mike Gualtieri — for a freewheeling discussion on AGI, AGI for business, and most importantly, scenarios of when and how AGI will hit.Key takeaways:Learn how Forrester defines AGI.Understand the impact of AGI on business.Learn how enterprises can prepare.Target audience level: intermediate
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Generative AI (genAI) is a generational technology that extends far beyond IT and technology experiences. Marketers are already beginning to see genAI applications that can personalize messaging and scale content production — and that's just the beginning. Join our panel of distinguished Forrester analysts while we discuss how AI will change the future of marketing and customer engagement.Key takeaways:Identify the trends in AI that will impact marketing and customer engagement functions. Understand how marketers are using genAI today.Explore what the future of marketing and customer engagement looks like as genAI develops. Target audience level: all levels
Join senior analysts Nikhil Lai and Mo Allibhai for strategies on advertising in the last quarter of 2024. In this webinar, they cover topics such as how to reach kids who are back in school with brand safe, full-funnel creative; tips on advertising during the election; and ways to capitalize on Black Friday and Cyber Monday.Key takeaways: Learn how to mitigate bad ads.Discover ways to develop more compelling creative.Learn how to prove advertising's yield.Target audience level: intermediate
Over the years, the US health insurer industry has made steady — but painfully slow — progress in our CX Benchmark study. This webinar gives attendees an overview of Forrester’s latest data on the industry and explains how to drive better health insurance experiences.Key takeaways:Explore Forrester's most recent CX Index results for the US health insurers industry.Learn about the top drivers of US health insurer CX quality.Target audience level: all levels
