Technology & Innovation EMEA

Marketing and technology belong together like “pepper and salt.” One can´t be without the other. B2B organisations often struggle with misaligned efforts across IT and marketing functions. However, to drive customer-obsessed growth and deliver consistent and differentiated customer engagement strategies, an aligned (marketing) technology is key. 

This session will provide the following benefits: 

• Learn how CMOs and CIOs can craft a strong and mutually beneficial strategic partnership to build a solid foundation for a digital-savvy organisation. 
• Understand how CMOs should outline technology requirements and how CIOs can support the relevant marketing tech stack. 

Speakers:
Bernhard Schaffrik, Principal Analyst, Forrester
Christina Schmitt, Principal Analyst, Forrester

Robots, cobots, drones, autonomous vehicles, and related hardware automation technologies attract significant investment, enthusiasm, and experimentation. But too much of the activity is technology-specific: Manufacturers establish teams to innovate with robots or experiment with drones rather than selecting the best mix of technologies and people to address their pressing business challenges.

In this session, we will:  

• Discuss a methodology for selecting the correct combination of hardware automation solutions for your business needs.  
• Explore the practical challenge of scaling these emerging technology pilots into production.  

Speakers:
Paul Miller, Principal Analyst, Forrester

Why can’t we deliver to employees and users on Monday the same performance and experience that they have on Sunday when shopping on Amazon or watching a movie on Netflix? In a world dominated by digital platforms that sets higher and higher standards for performance and user experience, some of the enterprise resource planning systems on-premises do not support the needs of the real-time and connected enterprise and of its employees anymore.  

This session will provide the following benefits:  

• Understand the why and how of digital operations platforms. 
• Provide key strategies to address the digital age’s imperatives. 

Speakers:
Dario Maisto, Senior Analyst, Forrester

The pandemic and climate change considerations have accelerated shifts toward the future of mobility. Consumers and businesses have emerged with a new mindset around transportation and travel, weighing where they want to go next. Whilst the recent rise of electric vehicle sales is perhaps most emblematic of this shifting sentiment, longer-term, the future of mobility will be shaped by a variety of societal, economic, and technology trends that will impact and change all transportation-related sectors, such as the energy, automotive, and public sectors.  

In this session: 

• Learn how consumer demand for safer and greener mobility options that meet their shifting needs will drive innovations across technologies and business models for personal transportation — from electric vehicles to micro-mobility. 
• Discover how businesses look to make their supply chains and logistics operations more resilient, which will drive a shift toward a more data-driven and sustainable business transportation ecosystem. 

Speakers:
Pascal Matzke, VP, Research Director, Forrester

More details coming soon!

More details coming soon!

Learn from case studies on how their cloud strategies elevated business operations and have become an enabler of business strategy. Cloud computing has silently turned into an essential ingredient of competitive businesses. However first-time adoption and leveraging the continuous technological evolution of cloud computing requires specific. 

In this panel discussion, you will: 

• Understand how these organizations approached and embrace cloud computing to enable their business operations. 
• Learn about practices that work and how you can adopt them within your organization. 

More speakers to be announced!

Speakers:
Bernhard Schaffrik, Principal Analyst, Forrester

LEO satellite solutions promise much in terms of emerging tech innovation, from remote connectivity and data insights to imagery solutions and cloud edge services. But to bring things down to earth, many challenges must be overcome. 

In this session, you’ll learn about: 

• The potential that LEO solutions can offer businesses.  
• The key considerations in evaluating solutions in this growing innovation space.  

More speakers to be announced!

Speakers:
Phil Brunkard, Senior Analyst, Forrester

Enterprise architecture emerges in digital organizations confronted with managing value at scale and over longer time horizons. Modern architecture leaders are overcoming the practice’s struggles, developing a pragmatic, accountable capability that delivers meaningful business value, enhances agile delivery, continuously improves, and whose advice and guidance is welcomed and sought after.  

In this panel session:  

• Learn about the key characteristics of successful EA organizations, illustrated with real and pragmatic takeaways.  
• Hear from 2022’s Enterprise Architecture Award winners on how they achieved a high-level of mastery in outcome-driven Enterprise Architecture practices. 

Speakers:
Pascal Matzke, VP, Research Director, Forrester

Few will have escaped the onslaught of press releases and event invitations featuring one or several of these buzzwords. Many executives have been told that they’re putting their organisation’s future at risk if they don’t become involved, with “buy now” messages often underlined by a reminder of what happened with companies that missed the move to the internet. So what’s the reality behind the headlines? Should you become involved? 

 The aim of this session is to:  

• Separate hype from reality as well as clarify the relationship between the metaverse, Web3, and NFTs. 
• Provide a clear picture of the technical and nontechnical challenges that early adopters must address. 

Speakers:
Martha Bennett, VP, Principal Analyst, Forrester