Agenda
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Wednesday
Sep 30- 12:00 pm – 6:00 pm BST Registration
- 12:30 pm – 1:15 pm BST Welcome Lunch
- 1:15 pm – 1:30 pm BST Welcome & Opening Remarks
- 1:30 pm – 1:50 pm BST Keynote: The AI Voyage - From Experiments To Customer Outcomes
- 1:50 pm – 2:00 pm BST What’s Ahead: Making the Most Of Your Forum Experience
- 2:00 pm – 2:40 pm BST Networking Break
- 2:00 pm – 2:25 pm BST Future Leaders Roundtable
- 2:25 pm – 3:40 pm BST Technology & Innovation Forum EMEA Certification: Data & AI Readiness 2026 (Pre-Registration Required)
- 2:40 pm – 3:40 pm BST Deep Dives
- 3:50 pm – 4:20 pm BST Case Study Sessions
- 4:30 pm – 5:45 pm BST Technology & Innovation Forum EMEA Certification: High-Performance IT Strategy 2026 (Pre-Registration Required)
- 4:30 pm – 5:30 pm BST Deep Dives
- 5:30 pm – 7:00 pm BST Welcome Reception
- 5:45 pm – 9:00 pm BST Executive Leadership Exchange Dinner (Invite-Only)
Thursday
Oct 1- 8:00 am – 9:00 am BST General Breakfast
- 9:00 am – 9:15 am BST Welcome Remarks
- 9:15 am – 9:35 am BST Keynote: The AI CIO: Redefining High Performance for the Next Decade
- 9:40 am – 10:00 am BST Guest Keynote: More Information To Come
- 10:05 am – 10:25 am BST Keynote: The Future Of Software: From Packaged Apps To Generated Business Capabilities At Scale
- 10:30 am – 11:10 am BST Networking Break
- 10:40 am – 11:40 am BST Workshop: From Automation To Adaptive Process Orchestration: The Next Chapter For Enterprise Operations (Pre-Registration Required)
- 11:10 am – 11:40 am BST Breakout Sessions
- 11:50 am – 12:20 am BST Breakout Sessions
- 11:50 am – 1:20 pm BST Executive Leadership Exchange (Invite-Only)
- 12:20 pm – 1:20 pm BST Networking Lunch
- 1:20 pm – 1:50 pm BST Case Studies
- 1:55 pm – 2:55 pm BST Workshop: Build A Plan For AI-Ready Data (Pre-Registration Required)
- 2:10 pm – 2:55 pm BST Breakout Sessions
- 3:05 pm – 4:05 pm BST Workshop: Build The Technical Foundation For Business Outcomes In The AI Era (Pre-Registration Required)
- 3:05 pm – 3:50 pm BST Breakout Sessions
- 3:50 pm – 4:30 pm BST Networking Break
- 4:35 pm – 4:55 pm BST Guest Keynote: More Information To Come
- 5:00 pm – 5:20 pm BST Keynote: Sovereignty Without Illusion
- 5:25 pm – 5:45 pm BST Guest Keynote: How AI Is Powering F1 Performance On And Off The Track
- 5:45 pm – 5:50 pm BST Closing Remarks
- 5:50 pm – 6:30 pm BST Reception
Wednesday Sep 30
Registration
Welcome Lunch
Join us for a welcome lunch to meet your peers and settle in before we officially kickoff Technology & Innovation Forum EMEA.
Welcome & Opening Remarks
Forrester CEO, George Colony and host Paul Miller will kick off the Forum with words of welcome and questions to keep in mind to help you get the most out of your Technology & Innovation Forum experience.
Speakers:
George Colony, CEO, Forrester
Paul Miller, VP, Principal Analyst, Forrester
Keynote: The AI Voyage - From Experiments To Customer Outcomes
AI has reached a pivotal moment. Organizations are investing more, experimenting faster, and expecting greater returns, yet many still struggle to turn AI into meaningful impact beyond paltry productivity wins. In this opening keynote, Martha Bennett will frame what high adopters do differently, both in terms of the traits they demonstrate and the focus areas they lean in on. Hint: Focusing on customers will get you unstuck in your AI voyage to create your unique AI advantage. Attendees will walk away with a shared perspective to navigate AI with confidence, focus, and purpose.
Speakers:
Martha Bennett, VP, Principal Analyst, Forrester
What’s Ahead: Making the Most Of Your Forum Experience
Following the opening keynote, our host, VP, Principal Analyst Paul Miller, will highlight the key themes shaping the event and provide a roadmap to sessions, discussions, and networking opportunities. Learn how to navigate the agenda, connect with peers, and get the most value from your Forum experience.
Speakers:
Paul Miller, VP, Principal Analyst, Forrester
Networking Break
Enjoy refreshments and snacks while networking with peers.
Future Leaders Roundtable
Technology & Innovation Forum EMEA Certification: Data & AI Readiness 2026 (Pre-Registration Required)
Workshop: Design A Transformational AI Strategy
Your CEO just told the board that the company will be AI-transformed in 18 months. Now they need a strategy — and you have 20 minutes to create the first draft. In this hands-on workshop, you and the workshop attendees at your table become the executive team — CEO, CFO, CIO, COO — of a fictional business handed to you on the spot. A Forrester analyst opens with the value-driven approach that separates elite companies with a transformational AI strategy from the rest. Your team will then get to work on a set of questions and a one-page strategy template. Bring a laptop or iPad — using AI tools to help draft your answers is encouraged! Volunteer CEOs will close the session on a panel with the analyst, defending their strategies and trading notes on the challenges of doing this for real. Walk out a certified Transformational AI Strategy Planner — with the one-page strategy to prove it.
Speakers:
Sudha Maheshwari, VP, Research Director, Forrester
Deep Dives
Case Study Sessions
Join case study sessions to hear real-world stories, solutions and insights.
Technology & Innovation Forum EMEA Certification: High-Performance IT Strategy 2026 (Pre-Registration Required)
Workshop: Navigate Your Way To High-Performance IT
High-performance IT is the pursuit of continuously improving business results through technology. It rests on the intersection of technical excellence and business confidence; when both are strong, IT becomes a true business driver rather than a cost center or constraint. This workshop will help you assess your relationships with your business stakeholders and your technical ability to deliver. You’ll also determine how to chart the path from misalignment to a highly trusted and adaptive IT organization, leaving with a clear action plan to apply to your own organization. Join this session to:
- Understand the detailed drivers behind business confidence and IT technical excellence
- Learn how to assess relative strengths and opportunities to build a pathway to high performance
Speakers:
Manuel Geitz, Principal Analyst, Forrester
Frederic Giron, VP, Senior Research Director, Forrester
Deep Dives
Welcome Reception
Join us for an opening night reception full of networking, fun, food and refreshments.
Executive Leadership Exchange Dinner (Invite-Only)
Join fellow ELE leaders for an invitation-only dinner designed to foster candid conversation, meaningful connections, and the exchange of ideas shaping the future of business and technology. More information to come.
Thursday Oct 1
General Breakfast
Welcome Remarks
Join host and VP, Principal Analyst Paul Miller as he kicks off day two of Technology & Innovation Forum EMEA and sets the stage for another day of insights, inspiration, and practical takeaways.
Speakers:
Paul Miller, VP, Principal Analyst, Forrester
Keynote: The AI CIO: Redefining High Performance for the Next Decade
Agentic AI takes autonomous actions and makes decisions inside your enterprise. This breaks operating models built on humans deciding and systems executing. The cognitive operating model shifts the enterprise from processes and apps to decision rights, defining what AI decides, where humans intervene, and how outcomes stay governed at scale. CIOs who successfully make this pivot move faster and turn strategy into action with control. Join this session to:
- Understand why AI breaks traditional IT operating models
- Redesign decision rights across humans and AI
- Govern faster, adaptive, and continuously learning systems
Speakers:
Manuel Geitz, Principal Analyst, Forrester
Guest Keynote: More Information To Come
More information to come!
Keynote: The Future Of Software: From Packaged Apps To Generated Business Capabilities At Scale
Agentic software development lowers the cost of creating software and will change the economics of business applications. For enterprise software, core systems of record remain critical, but surrounding workflows, integrations, and experiences become easier for clients to generate or compose. Build versus buy becomes build, buy, or generate. Clients can move faster, tailor processes more precisely, and differentiate without destabilizing the core. Organizations that align operating models to this approach increase output without proportional hiring, translating intent into execution through governed, capability-driven systems. Join this session to:
- Understand how agentic development reshapes business application value
- Identify which capabilities to own and which to source
- Make disciplined build, buy, and generate decisions
Speakers:
Diego Lo Giudice, VP, Principal Analyst, Forrester
Networking Break
Enjoy refreshments and snacks while networking with peers.
Workshop: From Automation To Adaptive Process Orchestration: The Next Chapter For Enterprise Operations (Pre-Registration Required)
Almost three years of AI agent implementations have proven that a revolutionary AI-first and AI-only approach to operating model changes doesn’t work for most organizations. Organizations working successfully towards autonomous operations prefer an evolutionary approach, which Forrester calls Adaptive Process Orchestration (APO). APO flexes to variation, blends deterministic and probabilistic actions, and connects any endpoint. Bernhard will unpack what it practically takes to adopt and scale agentic AI and present a reference architecture that brings APO to life. Join this session to:
- Understand the basics of Adaptive Process Orchestration.
- Get to know the best practices in AI agent adoption and scaling from other organizations.
- Learn how to prioritize and approach APO by applying the APO reference architecture.
Speakers:
Bernhard Schaffrik, Principal Analyst, Forrester
Rowan Curran, Principal Analyst, Forrester
Breakout Sessions
Breakout Sessions
Executive Leadership Exchange (Invite-Only)
AMA: Operationalizing AI At Forrester
11:50 am- 12:20 pm
Join our ELE AMA featuring Michael Facemire, Forrester’s chief technology officer. Go beyond the hype to hear how Forrester has truly operationalized AI across the business — and where there have been challenges. Bring your toughest questions and get candid insights into what’s working, what’s not, and what it really takes to turn AI into client value.
Speakers:
Michael Facemire, Chief Technology Officer, Forrester
Greg Willrich, VP, Executive Partner, Forrester
ELE Lunch & Executive Keynote
12:20 -1:20 PM
Join your ELE peers for lunch and a conversation with an executive peer as they share perspectives on navigating change, leading teams, and responding to evolving business priorities in today’s dynamic environment.
Networking Lunch
Case Studies
Workshop: Build A Plan For AI-Ready Data (Pre-Registration Required)
Speakers:
Indranil Bandyopadhyay, Principal Analyst, Forrester
Adam Forde, VP, Executive Partner, Forrester
Breakout Sessions
Workshop: Build The Technical Foundation For Business Outcomes In The AI Era (Pre-Registration Required)
- Select a priority business outcome
- Define IT infrastructure capabilities
- Create metrics for business outcomes
Speakers:
Ash Pal, VP, CIO Executive Partner, Forrester
Eveline Oehrlich, Vice President, Research Director, Forrester
Breakout Sessions
Networking Break
Enjoy refreshments and snacks while networking with peers.
Guest Keynote: More Information To Come
More information to come!
Keynote: Sovereignty Without Illusion
As AI spreads across every system and decision, technology leaders face a hard reality. Independence is appealing, but most environments are built on deep layers of dependency. After years of globalization, sovereignty is no longer a greenfield decision; it’s a retrofit. It must be engineered into what already exists. Leaders who chase full independence risk overspending, slowing innovation, and hurting the business. The goal is not isolation. The goal is control, resilience, and smart trade-offs that strengthen the whole technology stack and keep it adaptable in the fast-paced disruption of the AI era. Join this session to:
- Prioritize sovereignty as a focused strategic capability
- Assess where dependency creates risk or advantage
- Define a practical sovereignty posture that strengthens resilience
Speakers:
Dario Maisto, Principal Analyst, Forrester
Guest Keynote: How AI Is Powering F1 Performance On And Off The Track
AI and GenAI is transforming the sport of Formula 1, for example, by enhancing its race-day operations, drastically reducing the time that engineers spend diagnosing and resolving IT issues, enabling faster and more efficient problem-solving across its digital infrastructure. By embedding GenAI in to its race-day operations, F1 is accelerating problem resolution and preventing recurring failures through predictive analysis, allowing engineers to focus on innovation. But AI is not only used in race-day operations, it is used across the whole ecosystem for areas such as safety, race strategy and sustainability. This ensures the whole sport maintains peak operational performance for teams, drivers and fans.
Speakers:
Ruth Buscombe, Race Strategist, Formula 1
Reception
Join us for refreshments and light appetizers. All registered attendees are welcome.
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