Michael O'Grady

Forecast Analyst

Forrester Bio

Author Insights


The Banking Crisis Will Send New Ripples Through Tech Budgets

Michael O'Grady March 28, 2023
The banking crisis will send ripples through the tech industry and budgets, which have already been weakened by layoffs in the first quarter of 2023.

Global Tech Spend Will Slow To 4.7% In 2023

Himank Joshi January 19, 2023
Forrester recently revised its global technology spend forecast for 2023 down to $4.4 trillion. Find out why.

US Tech Spend Is Going To Slow To 5.4% In 2023

Michael O'Grady January 17, 2023
Forrester is forecasting that an uncertain macroeconomic environment will lead to US tech spend growth of only 5.4% in 2023 — down from 7.4% growth in 2022. US companies are expected to on cost savings and operational efficiency.

European Tech Spend Will Cool In 2023 — Here’s Why

Michael O'Grady December 19, 2022
The European tech market is caught between a rock and a hard place. On one side, high inflation and the corresponding fall of the Euro and pound against the dollar is discouraging purchases, especially imports. On the other side, the Russia-Ukraine war has disrupted supply chains and halted the flow of the cheap natural gas […]

Online B2C Marketplaces Continue Their Rapid Global Growth

Michael O'Grady October 4, 2022
In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.

AI Software Spend Will Double From 2021 To 2025, Reaching $64 Billion

Michael O'Grady October 3, 2022
Within that timeframe, spending in that category will grow 50% faster than the overall software market.

Future Of Jobs Forecast: Looking Ahead At The Effects Of Automation On Top Asia Pacific Economies

Michael O'Grady August 7, 2022
Forrester predicts that 20% of jobs in APAC are at risk from automation and that 5% of jobs will be lost to automation by 2040.

Twenty-Five Percent Of Europe-5 Jobs Are At Risk From Automation; 12 Million Jobs Will Be Lost By 2040

Michael O'Grady January 18, 2022
Three unique factors shape the future of jobs in the Europe-5 countries (France, Germany, Italy, Spain, and the UK): The pandemic. Businesses grow revenues by digitalizing their work processes. More work is done remotely, and more routine tasks are automated. Automation is a lever for change to reduce process costs and increase innovation. The decline […]

US: Smartphone And Tablet Online Retail Forecast Update

Michael O'Grady May 18, 2021
What’s the outlook for specifically for smartphone and tablet online retail in Europe and the US? This 2-part blog post highlights what’s changed – and what’s ahead – for each region.

Europe-5: Smartphone And Tablet Online Retail Forecast Update

Michael O'Grady May 18, 2021
What’s the outlook for specifically for smartphone and tablet online retail in Europe and the US? This 2-part blog post highlights what’s changed – and what’s ahead – for each region.

Déjà Vu: New Look Reports Even More Store Closures

Michael O'Grady November 9, 2018
New Look’s recently announced store closures are not explained uniquely by the growth of eCommerce. In the year leading up to March 2018, the company’s total sales — including online sales — both declined, which is worrying because, typically, we would expect that eCommerce would continue to grow as store sales decline with footfall. New Look acknowledges […]

Walmart Is Currently The World’s Largest Retailer, But Alibaba And Amazon Are Closing In

Michael O'Grady August 10, 2018
Global B2C eCommerce grew by 10% in 2017 to reach US$1.8 trillion, driven by online sales from brick-and-mortar stores and marketplaces. Marketplaces Grow Their Share Of eCommerce Fifty-six percent of global B2C eCommerce occurred via marketplaces in 2017. As Amazon’s latest earnings report highlights, global retail marketplace performance is strong and isn’t showing signs of […]

Digital Influence Drives Online Non-Life Insurance Sales In Europe

Michael O'Grady October 3, 2017
European insurance buyers increasingly research their purchases online. Forrester’s new Online Insurance Forecast, 2017 To 2022 (EU-7) shows that online research influences half of all new insurance sales. The forecast analyses the size and growth of the motor, property, and travel insurance markets in the UK, Germany, France, Spain, Italy, the Netherlands, and Sweden. The […]

Half Of Online Retail Spending Came From Marketplaces In 2016

Michael O'Grady September 28, 2017
Marketplaces are taking an growing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. Forrester Data’s new Online Marketplace Tracker examines 11 marketplaces across 16 countries to understand their share of the B2C eCommerce market and their growth trajectories from 2015 to 2017. Specific findings of the […]

Showrooming drives online sales in Europe

Michael O'Grady October 17, 2016
Retailers are increasingly reconfiguring their physical stores to support the multichannel shopper. Our Forrester Data: Showrooming Forecast, 2016 to 2021(EU-7) shows that three-quarters of EU-7 online sales, worth 126 billion euros in 2015 are impacted by offline research. Reverse-showrooming, where shoppers buy at a physical store following online research, is even more commonplace. Price is […]

Online Cross-Border B2C Sales Will More Than Double In The Next Five Years, Globally

Michael O'Grady May 11, 2016
Forrester Data has just released its first global cross-border online retail forecast covering 29 countries worldwide, helping retailers understand the size and growth of the online cross-border market by country and region and identify the region-to-region flow of trade. Cross-border online B2C sales will more than double in the next five years to reach $424 […]

Holiday Shopping Moves Online — In Both Western Europe And The US

Michael O'Grady November 16, 2015
In Western Europe, November and December account for a fifth of annual retail sales. However, consumers aren’t spending more over the holiday period; they are just shifting their spending earlier in the shopping season. Forrester expects European online sales over the holiday period to grow 12.5% compared to 2014. In the UK, heavy discounting, notably […]

Five Ways To Invest In The Future Of Online Retail

Michael O'Grady March 23, 2015
Forrester’s retail forecasts chart how the changing nature of consumer behavior will have an impact on online and offline retail sales over the next five years. During a recent webinar, Forrester detailed five key trends that the forecasts have revealed: Worldwide online retail sales are growing and varied. Asia Pacific is the world’s largest online […]

45% Of Offline Retail Sales Will Be Web-Influenced By 2020

Michael O'Grady March 19, 2015
Although 91% of retail sales in EU7 were offline in 2014, online presence is critical to retailer success, as nongrocery web-influenced sales were three times larger than online sales. EU7 includes the UK, Germany, France, Italy, Spain, the Netherlands, and Sweden. A soon-to-be-published report, Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7), shows […]

Western European Consumers Spent €26 Billion In Online Cross-Border Trade In 2014

Michael O'Grady March 16, 2015
Western Europe is one of the largest online markets for cross-border trade: In 2014, Western consumers spent €26 billion on cross-border trade, representing 17% of eCommerce sales in Western Europe. Our recently published Forrester Research Online Cross-Border Retail Forecast, 2013 To 2018 (Western Europe) shows that cross-border trade depends on sales flowing into a country from […]
More posts