Martha Bennett

VP, Principal Analyst

Forrester Bio

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Blog

Responding To Today’s Global Uncertainty With Smart Manufacturing

Paul Miller November 11, 2022
“If you want to get there, I wouldn’t start from here.” It’s easy to present beautiful visions of a digitally augmented future, full of shiny new machines (all from the same manufacturer, of course), empowered workers, and AI magic. It’s easy, but it’s often a long way from the reality facing most manufacturers today. Energy […]
Blog

Prévisions 2023 : Metavers & NFT

J.P. Gownder 25 Octobre 2022
Découvrez les tendances pour 2023 du metaverse et Web3 identifiées par nos experts analystes. En savoir plus.
Video

Predictions 2023: A Metaverse + NFT Winter Will Cool Market Hype

J.P. Gownder October 25, 2022

Blog

Show Me The Metaverse

Martha Bennett September 22, 2022
Learn how the future viability of the metaverse depends on these four key emerging technologies.
Blog

Emerging Technology: Sustainability’s Friend Or Foe?

Martha Bennett September 8, 2022
Business and technology leaders are increasingly concerned with reducing their firms’ impact on this planet’s finite resources. Join us at Technology & Innovation EMEA to learn more.
Blog

Europe Leads The Way In Re-Empowering The Consumer In The Digital Era

Paul McKay July 14, 2022
The EU has overhauled the legislative environment for digital services in Europe. Learn what this means for tech and marketing.
Blog

Practice Empathy To Reduce Insider Risk

Joseph Blankenship June 15, 2022
Companies announcing layoffs need to pay attention to insider risk. Showing compassion and communicating openly can help.
Blog

The Top Tech That Will Win Over Banks In 2022

Jost Hoppermann April 29, 2022
Banks are investing in a wide range of emerging technologies. Not all have equal potential today. Find out what’s hot and what’s not.
Video

There Is No Metaverse Today, But Be Prepared

Mike Proulx March 29, 2022

Blog

Web3 Isn’t Going To Fix The Shortcomings Of Today’s Web

Martha Bennett March 28, 2022
Will Web3 deliver on its promise? Learn how the three key tenets of the new vision compare to today's web.
Blog

NFTs: Fun Stocking Stuffers Or A Lump Of Coal?

Sucharita Kodali March 3, 2022
What are NFTs, really? What’s in it for brands? What are the key challenges? Here's a quick recap of our recent webinar on NFTs.
Blog

Cryptocurrency: Everything Retailers Need To Know

Martha Bennett November 16, 2021
Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies.
Blog

NFTs Are Having A Bromance With US Males

Mike Proulx November 4, 2021
State Farm is jumping onto the NFT bandwagon with a football-themed treasure hunt running November 4–7. The insurance company is just the latest of a quickly growing list of brands experimenting with nonfungible tokens since they started gaining marketers’ attention back in March with the launch of NBA Top Shot. That same month, NFTs officially […]
Blog

Three Data Integrity Challenges Blockchain Can Help Solve

Martha Bennett August 31, 2021
Does your organization struggle with issues of data integrity? Find out what three of the most common data integrity challenges are and how you can solve them.
Blog

Predictions 2021: Blockchain Is A Tale Of Two Speeds

Martha Bennett October 28, 2020
In 2021, Forrester predicts 30% of blockchain projects will make it into production with the majority of those run on enterprise platforms. Find out more in our 2021 blockchain predictions.
Blog

Predictions 2020: Distributed Ledger Technology Moves Beyond Proof Of Concept

Martha Bennett November 1, 2019
In 2020 users of blockchain and distributed ledger technology will focus on operational matters, deployment flexibility and, interconnectivity. Read our 2020 predictions to learn more.
Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski August 12, 2019
Salesforce Crosses The Physical-Digital Divide With ClickSoftware Acquisition Salesforce signed a definitive agreement to acquire Israeli field service software firm ClickSoftware for approximately $1.35 billion. The two companies already went to market as partners to provide integrated field service solutions, but ClickSoftware’s large presence in the utilities, telecom, cable, and industrial verticals will expand Salesforce’s customer […]
Blog

Many Blockchain Use Cases Need IoT To Succeed, And More

Martha Bennett July 26, 2019
Many of the most advanced and successful blockchain projects involve use cases related to supply chain and logistics, ranging from documentation management and goods tracking to trade finance. Having access to a “golden record” of key data is clearly a benefit in its own right — no more phone calls and email exchanges to reconcile […]
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Facebook’s Recent Moves Highlight The Grand Challenge Of Digital Ethics

Brian Hopkins July 1, 2019
What lessons can we learn from Facebook's scandals? Seven Forrester analysts weigh in.
Blog

New Research: What Blockchain Means For Advertisers

Joanna O'Connell June 27, 2019
There's been a lot of buzz about advertising and blockchain. So, what's hype and what's real? Find out.
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