Martha Bennett
VP, Principal Analyst

Author Insights
Blog
The Industrial Metaverse Is A Good Idea That Needs A Better Name
The industrial metaverse doesn’t exist yet, but many of its building blocks do — and already connect physical and digital experiences to deliver value in asset-intensive industries like manufacturing.
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When Is The Right Time To Invest In The Cool New Thing?
Not every emerging technology succeeds. Read more on how you can cut through the noise to work out when and where to commit your company’s finite resources.
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The Web Needs A Way Of Proving That You’re A Real Person — Worldcoin Is Not The Solution
New crypto-focused financial network Worldcoin promises to provide a “new identity and financial network owned by everyone.” But it raises more issues than it solves. Find out why.
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Web 4.0? Let’s Figure Out Web 3.0 First!
The EU has released proposals for Web 4.0. But have we properly defined Web 3.0 yet? Find out why this approach could be deeply flawed.
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UBS Acquires Credit Suisse: A Trust Crisis That Continues To Unravel
Poor risk management practices, a questionable corporate culture, and a long series of scandals created an explosive mix that led to Credit Suisse’s collapse and consequent acquisition by rival UBS. While each theme deserves its own analysis, the sum of these events provides a crisp example of how the bank undermined the very definition of trust that ultimately caused its collapse. Here, we discuss the implications of the “rescue” of Credit Suisse by UBS.
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The Future Of Banking Requires Tech-Driven Innovation
Over three-quarters of banks are increasing their spending on emerging technologies, creating the potential for hype and fear of missing out. Forrester identified nine emerging technologies that should be on the list of every bank, either now or later. We then organized them according to when firms can expect return on investment and provided details about the technologies and their use cases.
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NIST AI Risk Management Framework 1.0 — What It Means For Enterprises
Forrester provides guidance on how to succeed with AI governance with the NIST’s AI RMF 1.0.
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Distributed Ledger Technology In Banking — Neither Major Upheaval Nor Dead Silence
Blockchain has added value for banks when filling white spaces or replacing inadequate solutions. Fully operational systems are few and far between.
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Responding To Today’s Global Uncertainty With Smart Manufacturing
“If you want to get there, I wouldn’t start from here.” It’s easy to present beautiful visions of a digitally augmented future, full of shiny new machines (all from the same manufacturer, of course), empowered workers, and AI magic. It’s easy, but it’s often a long way from the reality facing most manufacturers today. Energy […]
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Prévisions 2023 : Metavers & NFT
Découvrez les tendances pour 2023 du metaverse et Web3 identifiées par nos experts analystes. En savoir plus.
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Show Me The Metaverse
Learn how the future viability of the metaverse depends on these four key emerging technologies.
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Emerging Technology: Sustainability’s Friend Or Foe?
Business and technology leaders are increasingly concerned with reducing their firms’ impact on this planet’s finite resources. Join us at Technology & Innovation EMEA to learn more.
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Europe Leads The Way In Re-Empowering The Consumer In The Digital Era
The EU has overhauled the legislative environment for digital services in Europe. Learn what this means for tech and marketing.
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Practice Empathy To Reduce Insider Risk
Companies announcing layoffs need to pay attention to insider risk. Showing compassion and communicating openly can help.
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The Top Tech That Will Win Over Banks In 2022
Banks are investing in a wide range of emerging technologies. Not all have equal potential today. Find out what’s hot and what’s not.
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Web3 Isn’t Going To Fix The Shortcomings Of Today’s Web
Will Web3 deliver on its promise? Learn how the three key tenets of the new vision compare to today's web.
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NFTs: Fun Stocking Stuffers Or A Lump Of Coal?
What are NFTs, really? What’s in it for brands? What are the key challenges? Here's a quick recap of our recent webinar on NFTs.
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Cryptocurrency: Everything Retailers Need To Know
Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies.
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