Fiona Mark

Principal Analyst

Forrester Bio

Author Insights


Skills Management Can Make Or Break Your Emerging Tech Plans

Dan Bieler December 18, 2023
Our new report How To Tackle Your Emerging Tech Skill Gaps introduces two frameworks that help business leaders address emerging skill needs.

Kick Off Your T&I Experience With A Tech Strategy Assessment

Bobby Cameron August 21, 2023
Forrester’s Technology & Innovation North America Forum in Austin, Texas is fast approaching (September 10–12). If you, like us, are feeling restless to begin learning how technology is powering growth through our world-class program, we have just the thing for you to get started a bit early! To kick off the T&I experience early, we […]

Forrester’s 2023 Technology Strategy Impact Award Winner And Finalist For The Americas

Frederic Giron August 9, 2023
Learn how our award winner, Falabella, and finalist Harvard Business School drive customer-obsessed transformation with their technology strategies.

Generative AI Tools Will Change The Future Of Technology Organizations

Fiona Mark June 12, 2023
With the acceleration of generative AI as well as other emerging technologies, tech leaders must build long-term strategies to address the growing demands on the technology organization.

What Makes A Future Fit People Strategy?

Fiona Mark June 5, 2023
Over the past few weeks, my colleagues have described how platforms, practices, and partners drive a future fit technology strategy that enables growth, scale, and innovation. But one thing underpins the entire strategy: people.

What Makes A Future Fit Technology Strategy?

Frederic Giron May 12, 2023
Learn the best practices for how you can build a future fit technology strategy in each of platforms, practices, partners, and people.

TIER: How The Labor Market’s “Double Disruption” Impacts Your Talent Strategy

Christopher Gilchrist March 27, 2023
The labor market has been "doubly disrupted": find out how your organization can prepare for this structural change.

Tech Companies May Be Laying Off Employees, But Tech Workers Are Still In Demand

Fiona Mark December 1, 2022
Demand for tech talent remains extremely high, despite the high-profile layoffs in the tech sector.

Adaptive Firms Outperform The Competition

Fiona Mark October 20, 2022
Firms with a strong, adaptive foundation will succeed in an era of unprecedented change by reconfiguring their core business concepts and meeting customers' emerging needs and expectations. Find out how.

The State Of Future Fit, 2022: Three Adaptive Behaviors Predict Maturity

Bobby Cameron September 28, 2022
"The State Of Future Fit Technology Strategy, 2022" identifies the three adaptive behaviors that future fit organizations emphasize.

The Forrester Technology Strategy Impact Award Finalists For North America

Frederic Giron August 2, 2022
Read how the technology organizations in these three companies have driven customer-obsessed transformation.

Build An Adaptive Tech Team To Navigate A Potential Recession

Fiona Mark June 1, 2022
As a recession looms, the tech talent market may reduce from a frenzy to a rolling boil. But it’s not the time to step back from building a more adaptive organization that meets the demands of the business.

TIER: Better Understand The Tech Labor Market To Unlock Your Labor Strategy

Christopher Gilchrist April 11, 2022
The talent crunch in tech is only going to get worse. Find out how much worse and get a possible solution in this blog.

Think Local To Stay Ahead Of The Competition

Fiona Mark March 8, 2021
For the last several decades, organizations have been focused on creating solutions that allow them to reach the maximum number of customers with the minimum cost, with a focus on growing global, scalable operations. Cloud computing and reduced complexity in integrating services have enabled tech organizations to support the growing global ambitions of organizations. For […]

GameStop Could Happen To You, So Prepare For It Now

Fiona Mark March 3, 2021
The GameStop incident was not a one-off phenomenon. Tech leaders should heed these five takeaways.