Rowan Curran
Analyst

Author Insights
Blog
Google I/O 2023: As Far As The AI Can See
AI was center stage at Google I/O 2023 and much of it was generative AI (GenAI). Get a detailed analysis of the event including why enterprises need to focus on the launch of PaLM 2 and Vertex AI.
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The White House Puts Its Money Where Its AI Is — Enterprises Need To Act Now
The White House announced investments and actions to put the Bill of Rights and National Institute of Standards and Technology’s (NIST) AI Risk Management Framework (AI RMF 1.0) to the test. Tackling AI risk head on, the Biden administration engaged with Alphabet, Anthropic, Microsoft, and OpenAI, with additional focus on the impact of generative AI. […]
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Can Synthetic Data Help Deliver On The Promise Of AIOps?
Tools leveraging ML models in dynamic environments must be continuously fed new data in order to adapt to changing conditions and goals. They need to learn as much as possible about their new environments before being fully able and safe to provide service and ultimately deliver value. Synthetic data can help address these and other AI/ML challenges.
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Knowledge Management, I’d Like To Introduce My New Friend, Generative AI
The promise of AI in knowledge management has lingered on the fringes for years — the application of AI was just outside of possible and not quite ready for prime time. And then into the room walked our new friend, generative AI. It has turned the knowledge management world upside down.
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Are LLMs Poised To Be A Great Business Intelligence Equalizer? Not Yet.
The generative AI boom is fundamentally changing the landscape of vendor offerings. We believe that one largely ignored area where generative AI will have a disruptive impact is enterprise analytics, specifically business intelligence (BI). In the last few weeks, Forrester has seen a flurry of BI vendor announcements (surprise, surprise) on recently rolled-out functionality or […]
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Let’s Chat About ChatGPT And CX
It’s hard to avoid the hype that ChatGPT and similar generative AI tools will change everything — including customer experience (CX). But scratch beyond the surface of the click-bait headlines about AI and CX, and you’ll find that writers have conflated CX with customer service or marketing. From chatbots to predictive product recommendations, most of […]
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Generative AI Gets An Upgrade To Business Class With Adobe Firefly
Adobe’s new Firefly service is a leap forward in comparison with other generative AI services for images — it’s a Napster-to-Apple inflection point that bodes well for the future of creativity.
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Q&A: Two Core Questions To Understanding ChatGPT
There may be a revolution coming on the heels of generative AI — but tech leaders should maintain a realistic perspective and understand its potential and limitations.
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ChatGPT: Cybersecurity Ramifications Beyond Malware
Plenty of people had fun with ChatGPT when it released, but I’m not sure any industry had more fun than cybersecurity. When first released, it turned out that ChatGPT could write code, convert code from one programming language to another, and write malware. Sure, the coherent nonsense problem persisted, but overall, it produced solid stuff. […]
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Beware Of “Coherent Nonsense” When Implementing Generative AI
Generative AI can make doing a lot of things easier, including the wrong things. Learn the risks of AI-generated content and how to avoid them.
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Presentations Are About To Get Swamped In AI-Generated Images
Tools such as DALL-E Mini and Stable Diffusion are proving immensely useful for generating visual content. But there are some limitations.
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AI Needs Synthetic Data To Build A Real Future
It’s a hazy Saturday morning in Southern California when a struggling actor gets a call. “They want me to do what?” he asks his agent incredulously. “OK, tell them I’ll be there.” He spends the next 24 hours doing everything he can to stay awake, per the instructions of his agent. Finally, the time comes, […]
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Announcing The Forrester Wave™: AI/ML Platforms, Q3 2022
Artificial intelligence applications are beginning to hit their stride, delivering end-to-end experiences for customers and employees that match or exceed human capacities. To help enterprises decide which AI/machine-learning (ML) platform to invest in, Forrester evaluated vendor platforms offered by Amazon Web Services, C3 AI, Cloudera, Databricks, Dataiku, DataRobot, Google, H2O.ai, IBM, Microsoft, Palantir, RapidMiner, RStudio, […]
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Put Your Computer Vision Models In “The Matrix” With Synthetic Data
As artificial intelligence charges forward on many fronts, computer vision continues to be one of the most, if not the most, critical method of connecting the real and digital worlds. Computer vision is now well out of niche implementations and use cases and has mass-market appeal across industries and applications. Despite its usefulness, computer vision […]
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If You Can Say It, You Can See It: Dall-E And You
Or, “How a natural language image generation AI used as a meme generator by social media may impact your business.” Welcome To The Future — It’s Got AI-Generated Art Let’s play a quick game. Which of the below images were made by an AI system generating images based on word prompts? Let’s pretend you guessed […]
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Meet Rowan Curran, Forrester’s Newest AI/ML And Data Science Analyst
Tell Us About Yourself Born and raised in Massachusetts, I’m a New Englander to my heart. You’ll have to get me really agitated to hear any trace of an accent. Insatiable curiosity is a driving force in my life and leads me to adventures both outdoor and indoor. You can catch me on my days […]
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Don’t know where your customers and assets are? Then you don’t know where your business is going.
Business decision-makers take note: location-based context is critical for the future of application experiences and customer engagement. Understanding the location of customers and assets lets companies get closer to their customers and assets to drive better decisions (just to name a few: choosing the a site for a brick-and-mortar location, picking what offer to send […]
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It’s Elementary, My Dear Watson: Developers Will Build Cognitive Experiences Bit-By-Bit
It seems like nearly everyone is ready (or at least willing) to add intelligence to their applications. Despite the enthusiasm, developers building cognitive applications have encountered some real growing pains. The way we’re going about things, it’s almost begun to feel like the promise of cognitive computing would collapse like the AI hype in the […]
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Search Can Build The Foundation For Cognitive Experiences In The Enterprise
Knowledge is power. And in a time where insights drive business differentiation, knowledge is also the origin of power. In our daily routines as consumers, search is probably the most common application we use to find knowledge, and it forms the basis of our personal systems of insight. But at long last, search in the […]
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