Rowan Curran
Principal Analyst
Author Insights
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Trustworthy AI Won’t Scale Without A New Quality Playbook: Forrester Offers One
AI Trust Starts Before Production AI-infused applications are moving into production faster than most enterprises can prove that they are safe, reliable, explainable, or even useful. This gap is now one of the biggest barriers to scaling AI. Our report, Trustworthy AI Starts With Testing And Evals, Not Deployment, makes a simple but urgent call […]
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The Market Is Finally Making Fine-Tuned Models Happen
After years of vendors heralding the arrival of fine-tuned models to save enterprises from the latency, unpredictable costs, and strenuous upgrade lifecycles of cloud-based model APIs, the moment for fine-tuned models has finally arrived. While frontier models are massive, general-purpose, and must be run from cloud servers, fine-tuned models (mostly composed of post-trained open-weight models) […]
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Enterprise Architects Must Choose: Agentic Runtime Architecture Or Agent Sprawl
Every era of enterprise technology has added a defining layer to the stack. Mainframes gave us the system of record. Client/server gave us applications. The web gave us services and APIs. Cloud gave us elastic infrastructure. Now agentic AI is adding the next layer. Where the application layer executed instructions, the agent layer intercepts business […]
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The Forrester Wave™: AI Platforms, Q3 2026 Is Live: Prepare To Recalibrate
The Forrester Wave™: AI Platforms, Q3 2026 has just published, and if you’ve read previous evaluations in this category, prepare to recalibrate. Agentic AI has redrawn the boundaries of what an AI platform is, what it must do, and the vendors that compete to provide it. The 15 vendors evaluated represent one of the most […]
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Introducing Frontier AI Model Platforms — Because An AI Model Is Not A Business Model
The world’s most advanced AI companies just learned a lesson that enterprises have understood for decades: Technology doesn’t create value — solutions do. Our 2024 Forrester Wave™ covering AI foundation models for language evaluated the models themselves, but raw capability predicts little about enterprise success. The vendors know this, too. Anthropic and OpenAI launched billion-dollar […]
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How To Maximize Value — And Minimize Risks — Of AI Assistants In Commerce Software
As commerce vendors embed genAI assistants into their platforms, digital leaders must balance productivity gains against growing governance risks to ensure that AI-generated work remains visible, auditable, explainable, and aligned with organizational policies.
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Architect For Evolution, Not Perfection, In Agentic AI
Enterprise teams are moving agentic AI projects toward production faster than they are developing the architectural disciplines needed to build, govern, secure, and operate them. At the same time, many organizations are searching for a target-state agentic architecture that will stand the test of time. That, unfortunately, is a fool’s errand in the rapidly evolving […]
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The State Of Agentic AI In 2026: Companies Are Chasing, Few Are Catching
Most enterprises are chasing agentic AI; almost none have caught it. Forrester’s report, “The State Of Agentic AI, 2026,” digs into why investment isn’t turning into scale, why orchestration and governance lag ambition, and what separates the companies pulling ahead.
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SAP Is Targeting The AI Data Control Plane
As enterprises move from copilots to agentic AI, they are no longer constrained by model selection; rather, they are limited by governed activation of business data. SAP’s planned acquisitions of Dremio and Prior Labs signal an effort to position SAP Business Data Cloud (BDC) as an AI data control plane. With these arrows in the […]
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Please Test Your AI Agents — Like, At All
Recent, public AI agent and bot failures have exposed the hazards of forgoing testing. Here’s what you should do before rolling out your own agents.
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NVIDIA GTC 2026: Building The AI Value Chain
At NVIDIA GTC 2026, the most consequential signal was not another leap in compute performance but how intentionally NVIDIA is redefining AI as end‑to‑end infrastructure spanning systems, software, data, and the physical world. The event underscored a longer‑term strategy focused on owning how AI is built, operated, and scaled, not just what runs fastest.
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Agentic AI Is On The Cusp Of Transforming Financial Services
Many organizations have struggled to bridge the gap between vision on agentic AI and practical progress. Recent examples from the financial services industry — often mischaracterized as slow to adopt agentic— are defying the trend.
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Agentic Commerce’s Success Centers On Overcoming Key Frontiers In Consumer Trust
Google has entered the agentic commerce race and is now racing against OpenAI for advantage. Yet consumer trust still lags.
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What We Saw At AWS re:Invent 2025
The goal of this year’s event was to position AWS as a newly transformed, AI-native cloud that’s ready right now. Here’s a closer look at the key announcements and developments.
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The Race To Agentic Payments: Where We Are Now In US B2C E-Commerce
This blog answers five key questions about agentic payments and provides a timeline of key events in agentic commerce and AI-assisted payments.
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Pilots, Promises, And Public Purpose: How To Say “Yes” (Or “No”) To Government AI Offers
Given that ROI for AI remains elusive, it makes sense, and is arguably an imperative, that AI decision-makers in government want to ask hard questions before accepting the next “You can’t miss this” deal …
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Salesforce Dreams Of The Agentic Enterprise
The dust has settled on Dreamforce, Salesforce’s well-attended San Francisco fete. Our takeaway? Salesforce is setting the pace with a platform for AI agents embedded in business applications, and it’s made huge progress on its products and partnerships in the last year.
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From Developers To Services: The Impact Of Atlassian’s Latest AI Innovations
Discover the latest AI breakthroughs and announcements from Atlassian in this review of its recent Team '25 Europe event.
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Is Agentic Commerce A Thing?
Learn what agentic commerce means and how it impacts commerce experiences for customers today.
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Prévisions 2026 : un effet de mode devenu un vrai chantier : l’IA change de visage
En 2026, l'IA troquera sa tiare contre un casque de chantier, les entreprises privilégiant désormais la fonctionnalité de l'IA plutôt que son côté spectaculaire. Les prévisions de cette année en matière d'IA soulignent l'importance d'investir dans des domaines tels que la formation et la gouvernance, tout en évaluant de plus près le retour sur investissement de l'IA.
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