Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces around the world. Forrester’s analysts present a series of overviews, panels, and discussions with insights and strategies for brands looking to gain digital market share in a shifting commerce landscape. This webinar is day one of Forrester’s two-day September 2020 Brand Event. In this webinar, learn from:
- “The Global Marketplace Landscape,” Michael O’Grady and Sucharita Kodali (Forrester) [2:36 to 22:49]
- “The Future Of Marketing,” Joanna O’Connell and Shar VanBoskirk (Forrester) [23:04 to 43:15]
- “How Brands And Manufacturers Organize For Digital Excellence,” Michelle Beeson and Brendan Witcher (Forrester) [45:23 to 1:02:04]
- “Direct-To-Consumer Sales: Lessons And Insights,” Emily Pfeiffer and Lily Varon (Forrester) [1:24:37 to 1:23:24]
- “Optimal Marketplace Models,” David Wright (Pattern) [1:02:11 to 1:43:53]
- “Supporting An Innovation Culture,” James McQuivey (Forrester) [1:44:00 to 1:58:40]
Vendors mentioned: Pattern
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.