Description
Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces around the world. Forrester’s analysts present a series of overviews, panels, and discussions with insights and strategies for brands looking to gain digital market share in a shifting commerce landscape. This webinar is day one of Forrester’s two-day September 2020 Brand Event. In this webinar, learn from:
- “The Global Marketplace Landscape,” Michael O’Grady and Sucharita Kodali (Forrester) [2:36 to 22:49]
- “The Future Of Marketing,” Joanna O’Connell and Shar VanBoskirk (Forrester) [23:04 to 43:15]
- “How Brands And Manufacturers Organize For Digital Excellence,” Michelle Beeson and Brendan Witcher (Forrester) [45:23 to 1:02:04]
- “Direct-To-Consumer Sales: Lessons And Insights,” Emily Pfeiffer and Lily Varon (Forrester) [1:24:37 to 1:23:24]
- “Optimal Marketplace Models,” David Wright (Pattern) [1:02:11 to 1:43:53]
- “Supporting An Innovation Culture,” James McQuivey (Forrester) [1:44:00 to 1:58:40]
Vendors mentioned: Pattern
Related Research
Get Access
Already a Client?
Log in to access this webinar.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.
Purchase Webinar
Price: $ 300.00(USD)
PurchaseWebinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.