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How Brands And Manufacturers Thrive In The Age Of Marketplaces: Strategic Issues (Part 1 of 2)

October 23, 2020


Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces around the world. Forrester’s analysts present a series of overviews, panels, and discussions with insights and strategies for brands looking to gain digital market share in a shifting commerce landscape. This webinar is day one of Forrester’s two-day September 2020 Brand Event. In this webinar, learn from:

  • “The Global Marketplace Landscape,” Michael O’Grady and Sucharita Kodali (Forrester) [2:36 to 22:49]
  • “The Future Of Marketing,” Joanna O’Connell and Shar VanBoskirk (Forrester) [23:04 to 43:15]
  • “How Brands And Manufacturers Organize For Digital Excellence,” Michelle Beeson and Brendan Witcher (Forrester) [45:23 to 1:02:04]
  • “Direct-To-Consumer Sales: Lessons And Insights,” Emily Pfeiffer and Lily Varon (Forrester) [1:24:37 to 1:23:24]
  • “Optimal Marketplace Models,” David Wright (Pattern) [1:02:11 to 1:43:53]
  • “Supporting An Innovation Culture,” James McQuivey (Forrester) [1:44:00 to 1:58:40]

Vendors mentioned: Pattern

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