
Digital experience and channel executives are struggling with organizational tensions as they navigate a complex digital touchpoints landscape. This report outlines early ideas on the path forward.
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This webinar gives organizations a look at future retail, insurance, and financial services experiences and the level of impact they will have. In the panel discussion, the analysts discuss whether invisible or immersive experiences will have a greater impact, examples of what the future will look like, and the impact these experiences will have on customer experience (CX), cost saving, and revenue.
Key takeaways:
Target audience level: all levels
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Digital experience and channel executives are struggling with organizational tensions as they navigate a complex digital touchpoints landscape. This report outlines early ideas on the path forward.
Based on interviews and survey results of more than 70 executives, this report offers a perspective on the state of anticipatory experiences in 2023.
This report helps digital professionals start building a cohesive portfolio of coordinated outbound customer communications that will flex as touchpoints evolve.
Future experiences will be more invisible and immersive; rather than replace today’s experiences wholesale, they will give brands more options.
Forrester’s Moments Map uses a mathematical model to help digital business professionals prioritize what services to build in which interaction mode.
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