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How Accurate Were Our Predictions For 2025?

Sharyn Leaver 1 October 2025
Predictions season is here, and our research teams have been hard at work formulating and fine-tuning their calls for 2026. But before we release our 2026 predictions, here’s a review of some of the “hits” and “misses” from our 2025 predictions.

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Webinar

Predictions 2026 Webinar: B2C Marketing, CX & Digital

In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Webinar

Predictions 2026 APAC Webinar: Technology & Security

Join us to discover Forrester’s top 2026 predictions for APAC tech and security. Learn how to build resilient strategies, balance innovation with sovereignty, and deliver measurable value in a region defined by complexity and momentum.

Lead A Security Org That Performs, Scales, And Thrives

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Webinar

Predictions 2026 Webinar: Technology & Security

In 2026, technology and security leaders will be under pressure to deliver real, defensible value. Join us for a webinar to learn how trust, value, and evidence-based decisions will define your success.
Webinar

Predictions 2026 APAC Webinar: B2C Marketing, CX, & Digital

In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Webinar

Predictions 2026 Webinar: B2B Marketing, Sales, & Product

In 2026, B2B leaders and teams will face a reckoning. Join us for a webinar to learn how trust, transparency, and long-term value will differentiate winners from those who fall behind.
Podcast

425: Beyond Demographics – Transforming CX With Computer Vision, NLP, And Biometrics

The CX Cast 22 October 2025
Brendan Witcher, VP principal analyst, joins Angelina and Martin to discuss the evolving role of AI and data in CX. Brendan shares insights focusing on three key innovations: computer vision, natural language processing, and biometrics. The conversation explores how these technologies are shaping CX strategies, driving business outcomes, and redefining what it means to understand customer intent.
Podcast

424: Live At CX Summit APAC, 2025

The CX Cast 14 October 2025
This week, host Martin Gill travels down under to Forrester’s CX Summit APAC in Sydney. Tune in to hear a series of quickfire discussions with Forrester analysts and CX industry attendees on topics affecting CX across Australia and the APAC region.

The Insight-Packed Summit Tech Leaders Can’t Miss   

Tackle AI-led tech disruption, global volatility, and skyrocketing costs at Forrester’s Technology & Innovation Summits. Gain skills, practices, and platforms to fuel innovation and drive results.

Podcast

423: Culture Change — Messy, Meaningful, And Human

The CX Cast 7 October 2025
Martin and Angelina welcome founder of Humanity at Scale and ex-Forresterite Bruce Temkin to explore the complexities of organizational culture, especially in the context of CX. Drawing on decades of research and real-world examples, the trio dives into why culture is so hard to change, what actually moves the needle, and how leaders can inspire lasting transformation.
Podcast

422: Educating Future CX Pros

The CX Cast 30 September 2025
Martin is joined by Debra Eddy, guest lecturer at University College London (UCL), to discuss how universities are preparing the next generation of CX leaders. Debra shares her journey from fast-moving consumer goods marketing to academia, and how UCL builds real-world skills and employability for students while adapting to changes brought by AI.
Podcast

421: Change Management In CX – Why It Fails And How To Fix It

The CX Cast 23 September 2025
Martin and Angelina explore the role of change management in CX transformation. Drawing from Angelina’s latest research and Martin’s past experiences, they unpack why CX programs stall and how organizations can better embed change into their operations. The conversation covers emotional engagement, leadership, AI, and practical strategies for driving lasting change.
Podcast

Replay: Volkswagen Group Australia Connects EX To CX

The CX Cast 18 September 2025
In 2019, former CX Cast co-hosts Sam Stern and Jenny Wise brought Jason Bradshaw, then Chief Customer Officer at Volkswagen Group Australia, to discuss customer and employee experiences. As Angelina notes in the introduction, Jason shares a brief autobiography that highlights where his passion for service began. The interview explores the connection between exceptional employee and customer experiences, emphasizing genuinely caring for both groups is essential to achieve business returns from CX improvements.
Podcast

420: CX Stakeholder Management

The CX Cast 9 September 2025
Recurring CX Cast guest Su Doyle joins Angelina to dive into stakeholder management, discussing how to identify and prioritize stakeholders and various tools and strategies to engage them effectively. Su shares valuable insights on creating stakeholder personas and aligning metrics to drive collaboration and success. 

Gain Stakeholder Buy-In For Your Tech Strategy In 4 Steps

Build consensus with our tech strategy guide! Use our 4-step framework and customizable strategy-on-a-page template to align stakeholders, define your vision, and map your IT strategy.

Podcast

419: Rethinking Mobility Through Customer Experience

The CX Cast 2 September 2025
In this episode, Angelina and Martin dive into the evolving world of mobility, exploring how transportation systems — from EVs to mass transit — can be reimagined through a customer-centric lens. Joined by VP principal analyst Paul Miller and CX researcher Hannah Jachim, the conversation challenges traditional tech-centric narratives and emphasizes the importance of understanding real human needs in mobility design.
Webinar

Virtual Roundtable: Forrester’s Technology & Security Summit Sneak Peek

Watch the replay our our virtual roundtable to get a first look at the insights behind our upcoming Technology & Innovation and Security & Risk Summits!
Webinar

How To Gain AI Advantage And Not Lose Your Customers

Learn how to use AI to enhance customer relationships, preserve the human connection, and build long-term trust — all while gaining a competitive edge.
Podcast

418: How Accurate Marketing Management Improves Customer Experience

The CX Cast 26 August 2025
How can marketing work with CX to improve customer experience? This week, Angelina sits down with senior analyst Brad Haag to dive into the world of marketing measurement and analytics. Brad shares how to accurately measure the impact of marketing efforts, the evolution of marketing mix modeling, and the role of data science in modern marketing strategies.
Podcast

417: Practitioner Stories: Scaling Journey Management At Grundfos

The CX Cast 19 August 2025
Cecilie Kobbelgaard was tasked with driving journey orchestration at Grundfos. But the Global Customer Journey Manager recognized that the organization needed the basics first. So, she led the development of a customer journey mapping “cookbook”, turned the cookbook into skills, built a journey atlas, and standardized the approach so different business units were working the […]
Podcast

416: Can Employees Keep Up With Customers’ Tech Expectations? 

The CX Cast 13 August 2025
As customers’ expectations shift due to their adoption of new technologies, organizations need to adapt. TCQ, Forrester’s Technology Change Quotient, measures the readiness of employees, teams, and organizations to adapt to technology in a way that drives productivity, creativity, and inventiveness. J. P. Gownder, VP, Principal Analyst joins us to explain how. Featuring: J. P. […]
Webinar

2026 Scenario Planning For Technology Leaders

Uncertainty is the only certainty in 2026. Learn how CIOs are using scenario planning to stay ahead of disruption and drive smarter decisions.
Podcast

415: Journey Innovation

The CX Cast 5 August 2025
Angelina Gennis and Martin Gill sit down with Joana de Quintanilha, VP and principal analyst, to explore how companies can go beyond fixing broken experiences and cocreate breakthrough value with customers. Joana highlights actionable strategies and creative techniques, as well as how to strike the balance between data-driven insights and imaginative thinking to supercharge your customer journeys.
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