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Reprints

Today’s buyers have more information available at their fingertips than ever before. With mixed messages and information overload presented throughout their purchase journeys, buyers have grown skeptical of what to believe.

Strengthen your story with an objective, third-party perspective using trusted Forrester research reports in your campaigns. When you license Forrester research, you create thought leadership, clarify your position, and create urgency for your products and services so you can amplify demand from your target audience.

Objective Insights To Attract And Engage Buyers

Educate buyers on markets and trends

Establish your organization as a thought leader in the industry to drive demand for your solution.

Provide context for your solutions’ strengths

Control the narrative by using objective insights to differentiate your solution and reinforce your positioning.

Bolster your brand’s credibility

Build trust and enhance your brand’s credibility by aligning your solution to third-party research findings.

Forrester reprints have been invaluable assets to our demand generation programs at CallMiner. Forrester’s independent third-party content is highly respected in the marketplace, making it ideal in augmenting our own content creation strategy.

— Bill Muller
former head of demand generation, CallMiner

The New Reprints Experience

Impact your demand generation programs with Forrester reprints. With the new flexible reprints model and Reprints Hub, you can now:

  • Easily view, manage, and activate all reprint assets in a single location.
  • Generate a reprint URL instantly to leverage the reprint immediately and increase time to value.
  • Use a mix of reports in your marketing programs to fuel pipeline throughout the license duration.
  • Easily monitor reprint activity metrics and optimize your programs with a swap when a report’s activity declines.

A Closer Look

With the Forrester Reprints Hub, you can see available Forrester Wave™ evaluations at a glance and peruse the latest research that features your brand.

Reprints License Options

Support your short- and long-term campaign objectives with one-time fixed or ongoing flexible reprint licensing options.

  • Fixed reprint or individual Forrester Wave reprint: Provide insights that matter to your buyers with a single research report to use for your license duration.
  • Flexible reprint (includes Forrester Wave evaluations): Engage your buyers throughout the year with the latest content using multiple reports that can be continuously refreshed throughout the license duration.
View our Planned Research to see what analysts will cover next.

Premium Add-Ons

Personalize your reprints to improve effectiveness with these customized add-ons.

  • Client intro: Introduce your solution with a customized intro section and branding to highlight your solution’s relevance in the report.
  • Evaluation summary: Provide greater understanding of your solution with a vendor profile section and a summary of insights included with your Forrester Wave reprint.
  • Translation: Expand your reach in different markets across the globe by translating your reprint in more than 30 different languages.

Reprint Activation

Already purchased a reprint and ready to engage with your target buyers? Check out the following resources to help you make the most of your investment:

  • Reprints Success Guide. Learn about best practices for creating a landing page, driving traffic to your website, and more.
  • Reprints FAQ. Get answers to your most pressing questions about reprints, including personalization options, usage inquiries, and more.

Learn how to drive demand with Forrester Reprints.

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