Technology & Innovation EMEA

October 12 – 13, 2023  |  London & Digital

Bold Starts: Wednesday

Oct 11
  • 5:30 pm – 6:30 pm BSTWelcome Reception

Thursday

Oct 12
  • 8:30 am – 9:30 am BSTRegistration and Breakfast
  • 9:30 am – 10:45 am BSTOpening Remarks & Mainstage Sessions
  • 10:45 am – 11:15 am BSTMarketplace Break
  • 11:15 am – 12:20 pm BSTTracks & Case Study Sessions
  • 12:20 pm – 1:20 pm BSTLunch & Marketplace
  • 1:20 pm – 3:00 pm BSTTracks & Case Study Sessions
  • 3:00 pm – 3:30 pm BSTMarketplace Break
  • 3:30 pm – 5:00 pm BSTMainstage Sessions
  • 5:00 pm – 6:00 pm BSTReception

Friday

Oct 13
  • 8:30 am – 9:30 am BSTBreakfast
  • 9:30 am – 10:40 am BSTMainstage Sessions
  • 10:40 am – 11:25 am BSTMarketplace Break
  • 11:25 am – 12:30 pm BSTTracks & Case Study Sessions
  • 12:30 pm – 1:30 pm BSTLunch
  • 1:30 pm – 2:35 pm BSTTracks & Case Study Sessions
  • 2:40 pm – 3:15 pm BSTMainstage Sessions

Bold Starts: Wednesday Oct 11

5:30 pm – 6:30 pm BST

Welcome Reception (In-Person Only)

Join us for refreshments and light appetizers. All registered attendees are welcome.

Thursday Oct 12

8:30 am – 9:30 am BST

General Breakfast

9:30 am – 9:45 am BST

Welcome & Opening Remarks

Speakers:
Pascal Matzke, VP, Research Director, Forrester

9:45 am – 10:15 am BST

Keynote: Technology’s Role In Driving The Customer-Obsessed Growth Engine

Tech executives who want to center their strategies on customer value must start by acknowledging that their organization cannot “deliver” value to customers. No one can — that’s not how value works. Instead, tech executives must work with stakeholders in their organization to embrace customers’ value networks — the array of people and organizations customers work with to pursue a goal. Their role is to develop technology strategies that enable their organization to earn a place in customers’ value networks and to facilitate value creation through customer-centric technology ecosystems.

In this session, tech executives will learn: 

  • What value for customers is and why no organization can “deliver” it. 
  • How to help their organization earn a place in customers’ value networks and facilitate value creation across those networks. 

Speakers:
Maxie Schmidt, VP, Principal Analyst, Forrester

10:15 am – 10:45 am BST

Guest Keynote

10:45 am – 11:15 am BST

Marketplace Coffee Break & Networking (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

11:15 am – 11:45 am BST

Breakout Sessions

Drive Growth With Customer Obsession
Determine The Right Service Provider Model For Your Business

Tech execs are persuading their sourcing teams to overhaul their business models when it comes to selecting and working with service providers. And service providers are pivoting in response, as they sense this opportunity to play a larger role in their clients’ growth, new product creation, and overall customer success. The need of the hour is co-innovation partnership, centered around value orchestration. In this session, you’ll learn how to:  

  • Select the right service provider model to achieve the growth you are looking for. 
  • Align all parties, internal and external, to make it a success. 

Speakers:
Jeffrey Rajamani, Senior Analyst, Forrester

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Adapt By Overcoming Silos And Nurturing Talent
Digital Leaders Must Become Bolder To Plug Skill Gaps

Every organization is facing skill gaps when tackling their broader digital transformation initiative – technical and soft skills. Many European business leaders have difficulty finding the digital talent that they need. In this presentation, participants will learn: 

  • Which competency areas are most critical for digital evolution and where the right skill clusters are in Europe. 
  • If and how AI-tools like ChatGPT can help bridge digital skill gaps. 

Speakers:
Dan Bieler, Principal Analyst, Forrester

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Accelerate With Modern Software And Cloud
How European Businesses Are Transforming With Cloud, Digital Platforms, And Sovereignty

Cloud technologies are the driving engine for many digital transformations. According to Forrester’s Priorities Survey, 2023, 62% of business and technology professionals globally report their organization is adopting cloud-native computing, with more planning to adopt it soon. How are European organizations using cloud and digital platforms to accelerate with purpose? Is cloud sovereignty an enabler of or a road block to innovation and change compared to the rest of the world? Attend this presentation to:  

  • Make your organization thrive with cloud in an era of continuous change and fast innovation. 
  • Discover the magic formula for cloud implementations in Europe. 

Speakers:
Dario Maisto, Senior Analyst, Forrester

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Digital Session Only
Exercise Empathy To Break Down The Silos Between Security And Tech

Each day, IT and security teams face major risks and concerns globally; unfortunately, teams are often working against each other by not presenting a unified front, and at times, with outward hostility. Yet technology and security executives have a multitude of benefits to reap from having a unified and consolidated security vision, sound relationships, and working together to enable the business.

Attend this session to:
• Explore the root causes of the divide and tensions between IT and security.
• Discover the surprising commonalities between technology and security leaders and teams.
• Build humanity in the interactions and behaviors with infosec leaders and teams.
• Learn how to operationalize the collaboration required to build trust between the teams.
• Exercise empathy to build trust across teams.

DIGITAL SESSION ONLY

Speakers:
Jinan Budge, VP, Principal Analyst, Forrester

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11:50 am – 12:20 pm BST

Case Study Sessions (In-Person Only)

Hear real world case studies showcasing the value of partnering with the right technology provider.

12:20 pm – 1:20 pm BST

Lunch & Marketplace

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

1:20 pm – 1:50 pm BST

Breakout Sessions

Drive Growth With Customer Obsession
Forrester’s Technology Awards 2023: Enterprise Architecture

In selecting the winners of the 2023 Enterprise Architecture Award, we looked for stories of enterprise architecture (EA) excellence resulting in tangible business and customer results. Outcome-driven approaches to EA help firms become future fit — adaptive, creative, and resilient. This year’s winners embody the six principles of outcome-driven enterprise architecture: valuable, influential, continuous, agile, accountable, and pragmatic.

Attend this session to:
• Understand the business value that the winners’ EA programs have delivered.
• Hear the challenges that the winning EA leaders faced in building out their programs.
• Learn how to apply the lessons from the winning EA programs to your own EA practices.

Speakers:
Indranil Bandyopadhyay, Principal Analyst, Forrester

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Adapt By Overcoming Silos And Nurturing Talent
Decentralized Digital Integration: A Catalyst for Sustainable Growth

This session navigates the transformative power of a decentralized Digital Integration approach. It will showcase how this approach, moving beyond mere technology adoption, fosters a collaborative, silo-breaking ecosystem, thereby accelerating Digital Transformation & Innovation.

Insights include:
• Real-life examples of successful decentralized digital transformations.
• A spotlight on people’s essential role, over technology, in steering successful decentralized digital transformations.

Speakers:
Raul Jimenez, Head of Digital Integration & Innovation, Sika

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Differentiate With Emerging Technology And Innovation
The Metaverse Hype Is Over. The Real Work Continues

The metaverse does not exist yet, but precursors do, in consumer- and employee-facing scenarios. Companies have been exploring how to reach consumers in virtual worlds and games, and how to make use of new environments for employee onboarding, training and collaboration. Indeed, some of the most promising developments are happening in asset-intensive industries like manufacturing. Earlier investments in augmented and mixed reality, the internet of things (IoT) and digital twin combine with compelling use cases to make this a space that’s ripe with opportunity. Companies interested in their own metaverse journey have much to learn from these early adopters.

In this session, we will explore: 

  • What’s worked — and what hasn’t — in consumer-facing scenarios. 
  • Why metaverse precursors make sense in asset-intensive industries, and which solutions deliver value. 
  • Useful lessons for technology leaders in other industries. 

Speakers:
Paul Miller, VP, Principal Analyst, Forrester
Martha Bennett, VP, Principal Analyst, Forrester

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1:55 pm – 2:25 pm BST

Case Study Sessions (In-Person Only)

Hear real world case studies showcasing the value of partnering with the right technology provider.

2:30 pm – 3:00 pm BST

Breakout Sessions

Drive Growth With Customer Obsession
How To Build A Customer-Obsessed Martech Ecosystem

Martech spending has reached new heights, but productivity is in decline. Overzealous software-as-a-service licensing and non-integrated point solutions slow human-based innovation. Creativity and strategy can recalibrate the tech mess, lifting brands out of this rut. But the path to growth relies on technologies that deliver unique customer experiences. Those that don’t take this path will be lost in a sea of tech-fueled commoditization.

Marketing and tech leaders must:
• Define a martech strategy that’s deeply rooted in customer understanding with a focus on differentiated customer experience rather than campaigns and conversions.
• Maximize the value of their martech investments by leveraging them to stay ahead of industry forces that accelerate change.

Speakers:
Rusty Warner, VP, Principal Analyst, Forrester

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Lead Through Sustainability And Resilience
Enterprise Architecture And IT Sustainability Is A Win-Win Combination

Combining IT sustainability and enterprise architecture (EA) in a holistic approach adds value to the company. Thus, EA plays a major role in driving sustainability initiatives that lead to a lower IT carbon footprint. In this session, you will learn how EA can promote actions that reduce electricity consumption in three domains: programming, workplace, and infrastructure.

Speakers:
Stéphane Vanrechem, Senior Analyst, Forrester

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Accelerate With Modern Software And Cloud
From Creak To Sleek: Infuse Legacy With Modern Technology To Supercharge Change

Enterprises creak under the weight of technical debt and the myriad of legacy systems they must modernize – and few transform their application landscape successfully. New business models, fluid organizations, slick product experiences, cloud, and agile practices stretch the boundary of existing architectures even further. Our research tells us that successful transformers take innovative paths to weave new technologies into their application landscapes.

This fireside conversation will tell you:

  • What a major European bank did to surmount these challenges.
  • How judicious use of modern and emerging technologies can elevate existing platforms.
  • How to organize and optimize to assure transformation and continual change.

Speakers:
Jacob Morgan, Principal Analyst, Forrester

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3:00 pm – 3:30 pm BST

Marketplace Coffee Break & Networking (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

3:30 pm – 4:00 pm BST

Keynote: Succeeding In The Green Market Revolution With The Power Of Technology

IT’s environmental impact, from carbon emissions to toxic waste, continues to climb each year. Tech leaders need a robust strategy for reigning in emissions and reducing waste. Beyond this basic commitment, tech leaders have an opportunity to build a sustainability roadmap that will not only see their organizations reap the benefits of operational excellence, but help them build deep trust, increase resilience, and open entirely new markets – green markets. The Green Market will be a historic business opportunity, on par with the industrial revolutions. European tech leaders have a unique moment in time to leapfrog competitors globally with the highest percentage of green consumers, robust government and private sector investment, and market changing regulatory shifts.

In this keynote, Forrester will: 

  • Highlight the state of IT environmental sustainability and explain how Forrester’s Tech Sustainability Framework can achieve targeted goals. 
  • Present Forrester’s Green Market forecast and Green Consumer Segmentation to showcase the economic opportunities in Europe and globally. 
  • Explain how tech leaders can power the success of their organization in this economic revolution. 

Speakers:
Stephanie Balaouras, VP, Group Director, Forrester

4:00 pm – 4:30 pm BST

Keynote: Fact Vs. Fiction: When Should You Invest In The Next Shiny Thing?

ChatGPT smashed records earlier this year when it reached 100 million users within a couple of months. And while it won’t live up to the hype, generative AI clearly has a place in the enterprise technology portfolio. The same applies to a number of other emerging technologies — some clearly over-hyped (e.g., the metaverse), some almost sneaking in under the radar (e.g. edge intelligence). 

In this presentation, we will share: 

  • The current state of the latest emerging technologies, and what this means for enterprises.
  • Key lessons we can learn from the early adopters of those technologies.
  • How to prepare for the — potentially sudden — emergence of the Next Big Thing in technology.

Speakers:
Martha Bennett, VP, Principal Analyst, Forrester
Paul Miller, VP, Principal Analyst, Forrester

4:30 pm – 5:00 pm BST

Keynote: Forrester Technology Awards 2023: Technology Strategy Impact Award

Welcome to the highly anticipated Forrester Awards, the only assessment dedicated to recognizing excellence in technology strategy that drives an obsession with customer success and business growth.

In this session, we will reward enterprises for their technology capabilities, including their ability to enable their business to be more adaptive, creative, and resilient with the help of platforms, partnerships, and practices that accelerate growth.

Speakers:
Laura Koetzle, VP, Group Director, Forrester

5:00 pm – 5:05 pm BST

Closing Remarks

Speakers:
Pascal Matzke, VP, Research Director, Forrester

5:05 pm – 6:05 pm BST

Reception

Join us for a reception full of networking, fun, food, and refreshments.

Friday Oct 13

8:30 am – 9:30 am BST

General Breakfast

9:30 am – 10:10 am BST

Welcome Back & Keynote: Sustainable Growth: Technology and Gen Z Will Get Us Back To The Future

We must abandon economic growth opportunities that are not sustainable, that further damage the planet. Sustainable growth is possible, which is what we’ll explore in this session. The magic potion for sustainable growth is made up of applying technology, a silo breaker mentality, and a cradle-to-cradle mindset. In this session,  

  • We’ll share inspiring examples of sustainable growth that brings together great technology, human creativity, and collaboration. 
  • We explain why and how tech leaders should welcome Gen Z as silo breakers and sustainability proponents who are reinventing the economic growth of the future.  

Speakers:
Bernhard Schaffrik, Principal Analyst, Forrester
Pascal Matzke, VP, Research Director, Forrester

10:10 am – 10:40 am BST

Keynote: The Next Generation Of Modern Software Development Is Here: Embrace It Or Die

Businesses that stride to embrace software technology at the core are the ones that succeed in making the leap to transforming themselves into true digital businesses able to reap the associated benefits of pace with economies of scale and agility. Yes, that means they build, buy, or adapt tons of software to express and automate their business policies, procedures, and processes. That enables them to pivot business models quickly. But for many, change has not been fast enough. A new era of change is here, and it’s the era of TuringBots, or generative AI. This will help you build great enterprise applications more quickly and in a way that fits your ways of working whilst still being easy to change to provide a springboard to continually compete in markets that are evolving faster than ever.

You will walk away with:

  • What you need to do to prepare for the arrival of TuringBots, challenges and benefits.
  • Learnings from Mark Burnett, G-Research – a FinTech that is using TuringBots in the real world.

Speakers:
Diego Lo Giudice, VP, Principal Analyst, Forrester
Mark Burnett, Head of Technology, G-Research

10:40 am – 11:25 am BST

Marketplace Coffee Break & Networking (In-Person Only)

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

11:25 am – 11:55 am BST

Breakout Sessions

Lead Through Sustainability And Resilience
Delivering Operational Resilience Is A Business And Regulatory Imperative

The recently enacted Digital Operational Resilience Act (DORA) in the EU and new operational resilience regulations in the UK require firms to better understand how technology supports their critical infrastructure functions such as payments and banking. While the regulation applies to finance, the ideas are applicable to all sectors seeking to better connect their IT operations and business resilience plans to deliver an end-to-end resilient business.  

Speakers:
Madelein van der Hout, Senior Analyst, Forrester

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Accelerate With Modern Software And Cloud
The Future Of Distributed Applications On Edge Devices, On Campus, And In The Cloud

For years enterprises have collected data for transmission to the cloud and leisurely analysis. But to enhance their operational resilience, for example in distribution centers, railway yards, or port operations, they need to enable low latency analysis and rapid local next best actions. In this session Forrester will present its recent research into the way in which enterprises exploit edge device onboard processing to capitalize on the opportunity for low latency use cases with edge device workload affinity. We will share some example from retail, wholesale, transportation, and logistics of smart infrastructure enabling more responsible supply chain operations. 

You will walk away with: 

  • Insights about how to identify high value use cases  
  • A framework for developing viable conceptual designs for hybrid edge and cloud applications. 

Speakers:
George Lawrie, VP, Principal Analyst, Forrester

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Differentiate With Emerging Technology And Innovation
Is The Technology Ready For You? Are You Ready For The Technology?

There is a hard-to-combat misconception among enterprise and technology leaders that just adopting the latest and greatest emerging technology would elevate their companies into new realms of revenue generation through innovative differentiation. This at least partially explains the craze about emerging technologies such as ChatGPT, the Metaverse, and cryptocurrencies. Successful technology adoption requires more than just technology adoption.

In this session, we’ll explore:
• Where tangible innovation success is stemming from,
• How innovation leaders prioritize and decide about which emerging technologies to adopt.

Speakers:
Bernhard Schaffrik, Principal Analyst, Forrester

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12:00 pm – 12:30 pm BST

Case Study Sessions (In-Person Only)

Hear real world case studies showcasing the value of partnering with the right technology provider.

12:30 pm – 1:30 pm BST

Lunch & Marketplace

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

1:30 pm – 2:00 pm BST

Breakout Sessions

Lead Through Sustainability And Resilience
Sustainability Reporting Is Only As Good As Its Data

The environmental, social, and governance (ESG) reporting market is taking shape to deliver the technology capabilities firms need to meet the various ESG reporting mandates demanded by investors and regulators. At the confluence of governance, compliance, quality, and trust, ESG reporting solutions deliver a new depth of disclosure to help companies create transparency, mitigate risk, build business resilience, and inspire competitors to follow their lead.  

In this track session, you will learn: 

  • Why data governance is key to delivering trustworthy and comprehensive ESG disclosure reports. 
  • What to look for when setting, managing and reporting on your sustainability commitments — every organization will need to design their own unique ESG strategy.  

Speakers:
Raluca Alexandru, Analyst, Forrester

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Adapt By Overcoming Silos And Nurturing Talent
You Said Silos, How Come?

Since Taylorism’s appearance, companies have been taught to cut business processes into pieces which drove companies to be more efficient and profitable. But this had two major side effects, one it has removed the sense of the work as you do not understand the company big picture anymore and two it has encouraged specialization and protection of know-hows preventing collaboration, communication, and coordination. This culture is now widespread, and nobody can proudly say today: “Silos, Ah! Ah! there is none in my company!”

Silos are everywhere and, in this session, you will learn leads to break them! 

Speakers:
Stéphane Vanrechem, Senior Analyst, Forrester

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Differentiate With Emerging Technology And Innovation
Will Generative Ai Turingbots Replace Your Teams In Building Better Sw Faster? Points, Counterpoints, And The Truth.

If one of the world known Italian geniuses Leonardo Da Vinci suddenly discovered Open AI ChatGPT or GitHub Co-Pilot and other AI TuringBots, what would he do? He would probably find creative ways to populate your software factory with autonomous TuringBots that would totally automate development and more. But would the famous British nursing reformer and statistician Florence Nightingale, that professionalized nursing saving hundreds of lives, question that professionalizing TuringBots is a good idea?

Forrester analysts will impersonate the two characters to discuss points and counterpoints, and land on common agreement, your take aways will be:  

  • What are the real opportunities and the real risks? Will it be “humans in the loop” or “TuringBots in the loop?”, How do we govern the arrival of TuringBots? How real is all this?  
  • Find out how you need to pragmatically prepare for Generative AI, it is here to stay, and will change you build applications and deploy them forever. 

Speakers:
Diego Lo Giudice, VP, Principal Analyst, Forrester
Martha Bennett, VP, Principal Analyst, Forrester

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2:05 pm – 2:35 pm BST

Case Study Sessions (In-Person Only)

Hear real world case studies showcasing the value of partnering with the right technology provider.

2:40 pm – 3:10 pm BST

Keynote: Predictions 2024

Out with the pandemic and in with a banking crisis as we head straight into a talent-constrained recession. What was last year’s metaverse is this year’s ChatGPT — though generative AI is exponentially gaining practical momentum within the future of work, editorial, education, customer experience, mathematics, and writing code. The stage is being set for 2024. Come listen to our top technology analysts discuss the next frontier of innovation threats, advantages, and opportunities.

Speakers:
Paul McKay, Vice President, Research Director, Forrester

3:10 pm – 3:15 pm BST

Closing Remarks

Technology & Innovation EMEA · October 12 – 13, 2023 · London & Digital