Pascal Matzke

Forrester analysts Paul Miller and Pascal Matzke share their thoughts after visiting the 2025 Hannover Messe industrial automation trade fair.

The imposition of new tariffs is the latest issue shaping global trade flows. In the past few years, COVID-19 and the Russo-Ukrainian War demonstrated that the location of manufacturing greatly impacts national security, highlighting that companies need to diversify their supply chains to maintain an optimal balance between cost and flexibility. Learn which industries are most impacted and what they can do.

German industrial conglomerate Siemens is spending $10 billion to acquire Altair Engineering. Read what this means for Forrester’s clients in manufacturing and beyond.

“If you want to get there, I wouldn’t start from here.” It’s easy to present beautiful visions of a digitally augmented future, full of shiny new machines (all from the same manufacturer, of course), empowered workers, and AI magic. It’s easy, but it’s often a long way from the reality facing most manufacturers today. Energy […]

In 2023, European tech leaders will focus their tech strategies and investments on improving operational adaptability and increasing resilience. Find out why in 2023 predictions for technology leaders.

Quelles sont les principales tendances du secteur technologique et vers quelles solutions les investissements se feront-ils ?

Führungskräfte im Technologiebereich werden 2023 ihre Strategien und Investitionen stärker auf die Steigerung der operativen Anpassungsfähigkeit und Resilienz ausrichten.

Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]

Customer requirements and business needs are constantly changing. In order to successfully address those shifts, organizations are left with no choice but to align their ecosystems. Enterprise architecture (EA) is key when it comes to rewiring business capabilities to a value-driven approach and reinforcing organizational preparedness for future. The Forrester Outcome-Driven Architecture Model is founded on architecture […]

Struggling to move beyond agile and scale innovation across your organization? Learn how establishing new practices can help.

Erfahren Sie, welche IT-Dienstleister Niederlassungen in Weißrussland, Russland oder der Ukraine haben und welche Schritte Sie unternehmen sollten, wenn Sie sich heute auf ihre Dienstleistungen angewiesen sind.

Découvrez quels fournisseurs de services informatiques ont des opérations importantes en Biélorussie, en Russie ou en Ukraine et quelles mesures vous devez prendre si vous comptez sur eux pour des services aujourd'hui.

Learn which IT service providers have substantial operations in Belarus, Russia, or Ukraine and what steps you should take if you rely on them for services today.

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]

In 2021, European manufacturers will leverage emerging technology to accelerate the digital transformation efforts.

IT leaders planning their firms' return to work need guidance on navigating through the phases of the pandemic. Forrester's latest CIO research can help.

We put ourselves to the test: Did our 2019 predictions for CIOs hit the mark?

Hannover Messe, the leading global trade fair for everything industrial, offers a great opportunity to feel the pulse of digital momentum in the industrial context.

(with Pascal Matzke and Michael Glenn) Customer expectations are rising too quickly for traditional models of incremental improvement; companies need to find a strategy to harness disruptive technologies that balances iterative solutions with fearless, flexible innovation. Many company leaders have been swept up in the sex appeal surrounding the term “innovation,” claiming proficiency without any […]