Pascal Matzke

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]

Confused by the recent update to Google's Privacy Sandbox timelines? Get the key takeaways and recommended next steps.

Struggling to move beyond agile and scale innovation across your organization? Learn how establishing new practices can help.

Google's AI dermatologist tool will help address key access barriers and empower consumers to take more control of their care.

Google announced on Wednesday that it will not build alternate identifiers to track individuals as they browse across the web, nor will it use them in its products. Within 48 hours, some of adtech’s biggest stocks took a steep dive. But is the market’s concern warranted? We think probably not — there’s a lot of […]

In 2021, European manufacturers will leverage emerging technology to accelerate the digital transformation efforts.

IT leaders planning their firms' return to work need guidance on navigating through the phases of the pandemic. Forrester's latest CIO research can help.

Measuring marketing performance is not just a tongue twister; it’s hard work. Channel-specific metrics cause headaches, and reporting is a hodgepodge of data sources and dashboards from multiple martech and measurement tools. It’s even harder to align marketing performance metrics with customer-focused business objectives, but marketers can no longer pat themselves on the back for […]

It’s Time To Treat The Discipline Of Software With Respect This isn’t another dig into an already told story about Iowa’s failed app. By now, everyone knows that the app — designed to collect caucus numbers in Iowa — bombed brutally (it ruined the nights of 1,600 caucus managers and countless others). Our insight: We must better embrace the challenges and importance of software with structures that […]

CVS Is Taking Its HealthHUB Digital Retail Innovation To Market Across 1,500 Of Its Pharmacies CVS’s HealthHUB, debuting at three store locations in Houston, Texas, transforms over 20 percent of a brick-and-mortar CVS into dedicated health services, offering patients access to new durable medical equipment (DME) and supplies, digital tools, on-demand health kiosks, and new […]

We put ourselves to the test: Did our 2019 predictions for CIOs hit the mark?

Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers. We have always been dubious that CDOs without deep technology expertise […]

Hannover Messe, the leading global trade fair for everything industrial, offers a great opportunity to feel the pulse of digital momentum in the industrial context.

(with Pascal Matzke and Michael Glenn) Customer expectations are rising too quickly for traditional models of incremental improvement; companies need to find a strategy to harness disruptive technologies that balances iterative solutions with fearless, flexible innovation. Many company leaders have been swept up in the sex appeal surrounding the term “innovation,” claiming proficiency without any […]

Businesses turn to innovation consulting services vendors to strengthen their own innovation capabilities. These businesses want to strengthen their own competencies to drive sustainable innovation over the longer term.

Securing executive buy-in for any digital investment requires a detailed and carefully articulated business case. The case for investment in digital track and trace solutions serves as an example for any CIO looking to get backing for an internet of things (IoT) project. As with IoT, track and trace solutions require committed information sharing and […]

Rapidly evolving customer expectations continue to drive changes across all facets of business. Consumers and business customers increasingly expect real-time access to status, service, and product information. Rapidly changing consumer expectations ripple throughout the supply chain, shortening product cycles and requiring more agile manufacturing capabilities.   Forrester believes that 2015 will serve as an inflection […]