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How Alteryx Demystified Marketing Value

Like many marketing leaders, Keith Pearce, CMO of the analytics platform provider Alteryx, needed to justify each dollar of his marketing spend. At the start of the last budget planning season, he put a new rigor to the process by connecting the Alteryx finance team with Forrester to better understand the true value of marketing.

Watch the video to learn how Forrester helped Pearce and Alteryx clarify marketing’s goals, rethink marketing measurement, and change the perception of marketing value within the company.

Some of the work with Forrester that we're most proud of is really taking the skepticism about what marketing is doing [and replacing it with] a very direct, very clear set of metrics and dashboards that the business unequivocally and universally supports and endorses.

— Keith Pearce
CMO, Alteryx

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