Unleash The Potential Of Generative AI

For OpenAI to further scale its grand ambitions, it will need to evaluate five routes to monetization. We rank them from most to least likely.

Discover the three distinct ways that leading CIOs are driving their firm’s growth agenda (and how they’re using generative AI).

Find out what's driving NVIDIA's phenomenal success and get an insightful look at who their next competitors may be.

The move erodes lucrative business for the current main players. We break down what it means for tech buyers.

Amid all of the buzz around Copilot at Microsoft Ignite last week, SharePoint Premium was revealed. While this is partially a branding and licensing streamlining effort, SharePoint Premium will continue to evolve into an AI-powered content platform with document automation, metadata enrichment, and other intelligent content services. Managing the end-to-end lifecycle of “high-value content,” such […]

What’s in store for tech leaders in the year ahead? Find out as Vice Presidents and Senior Research Directors Matthew Guarini and Fred Giron discuss Forrester’s 2024 predictions for technology leaders.

A simplistic genAI approach won’t scale, won’t be cost-effective, won’t fully protect you, and won’t put all your proprietary knowledge to work. Learn about a new genAI application architecture called layers, gates, pipes, and loops.

Not surprisingly, Forrester readers these days often ask about the impact of AI on product lifecycle management (PLM). The most typical question we get in this context refers to embedded AI versus generative AI. Should You Embed AI In PLM Or Just Add Bard Or ChatGPT On Top? Clients tell us that traditional AI analyzes […]

As authorized push payment fraud rises, learn three things your enterprise fraud management vendor should have to better leverage AI to combat fraud.

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023 To 2030 supports this, as content marketing is the third-largest category for specialized genAI software spend. The rapid evolution of generative AI technology within the social tech landscape has sparked a race […]

Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.

Humane (hu.ma.ne) debuted a connected pin that leans into the power of artificial intelligence to give consumers access to digital content and services through voice-, touch-, and gesture-based interfaces. The pin’s price is $699 and requires a $24 monthly fee (plus possible taxes and extra fees) to cover cellular access through T-Mobile and related services. […]

AI can unleash magic, but it’s not inherently as magical as some of the hype would have you believe.

Customer experience (CX) leaders are positioned to win big with generative AI (genAI) in 2024. But there’s a caveat: They must identify and augment the right drivers of CX performance. Learn more about CX in 2024 in this episode featuring VP and Research Director Martin Gill and Principal Analyst Judy Weader. 

It’s been almost a year since ChatGPT made its big splash in late 2022 and consumers are both cautious and optimistic. This new blog series will track the latest consumer outlook for generative AI.

GenAI in CRM will make your front office more productive, help deliver better customer experiences, and unlock new revenue opportunities. Learn more in this post.

Do you understand generative AI? Forrester’s data shows that 54% of AI decision-makers believe their organization’s executive team is “very familiar” with it — but we’ve observed widespread misunderstandings among execs of what it is, how it works behind the curtain, and what it can do. So last week we published a new, FAQ-style report […]

Generative AI, as it stands today, is a minimally viable solution for frontline marketers. But that’s going to change. Generative AI will revolutionize frontline B2B marketing, offering both opportunities and threats to the status quo. Forrester forecasts that automation and AI overall will replace 4.9% of US jobs by 2030. With unique regard to frontline […]

Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Imagine this scenario: Your marketing team is working to launch a genAI-powered campaign that’s designed […]

The call to action for B2B marketing is to be agile, get active, and not stay on the sidelines of generative AI. Learn the four key areas your readiness assessment should focus on.

For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.

There is much hype around generative AI as it continues being applied across the entire enterprise, from marketing and design to sales. How can product management get in on the action, and what can it even do to help offerings grow?

Clari’s acqusition of Groove cements the convergence happening at the core of sales tech and is a milestone for the market.

Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks. B2B marketing organizations leverage conversation automation solutions to better understand and enable buyers, customers, and internal teams by integrating signal-responsive conversations into existing workflows, tactics, and content experiences that span the full customer lifecycle. Conversation automation is quickly becoming integral to […]

Frontline B2B marketing functions such as demand and ABM may be more intensely impacted than others by generative AI. Learn how these teams can take charge.

Learn how the outcome of the Hollywood strikes could set a precedent for other creative industries grappling with the impact of AI.

Effective collaboration is harder than ever. You read that right: Despite all the advances in collaboration technologies in recent years, the complexities of enabling successful collaboration continue to mount. Our new report helps clients contend with these escalating challenges. Consider just two of the major forces reshaping collaboration in real time: Hybrid work is introducing […]

Be a leader that can lead this technology cycle as well as the next one by having the leadership chops that work for any technology wave.

Learn how to incorporate AI more quickly and effectively by using the four M's of workplace AI strategy: multiplier, magic, mistakes, and mayhem.

New AI tools offer managers in government ways to safely encourage experimentation in daily work tasks, benefitting overall cultural energy.

Physical automation is sneaking into many workplaces and customer experiences. Learn more about the trends that will drive adoption of 10 critical physical automation categories.

Learn how the emerging technology of generative AI could change autonomous workplace assistants.

Old AI is to generative AI as Yahoo! is to Google. And it's poised to change every job, dramatically altering the future of work.

AI could eventually scale the power of coaching deeper into the organization. But it's a long way from that today.