Deliver Pipeline Momentum
Forge A Strong Partnership With Sales
Define a demand generation strategy that aligns to and supports the needs of the sales organization.
Optimize Pipeline Performance
Manage the intersection of marketing and sales to optimize pipeline pathways.
Execute Programs That Convert
Engineer campaigns and programs to detect buying groups and enable buying group members.
Key Priorities
As a Demand and ABM leader, focusing on driving pipeline and designing optimized buying experiences can be challenging. Forrester Decisions for Demand & ABM is tailored to help you and your team achieve both by focusing on your most pressing priorities:
- Develop a lifecycle revenue marketing strategy.
- Optimize lifecycle revenue processes.
- Plan and execute adaptive programs.
- Retain and grow existing customers.
- Leverage digital marketing across the lifecycle.
- Deliver contextual content experiences.
- Modernize revenue marketing teams and capabilities.
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
- Customer obsession research
- Customer insights
- Trends and predictions
- Market forecasts
- Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
- KPIs and peer benchmarks
- Assessments
- Strategic models
- Strategy templates
- Forrester Wave™ evaluations for your function
- Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
- Guidance sessions
- Peer discussions
- Event attendance
- Dedicated relationship management
Hone Account-Based Targeting With Proven Frameworks
Learn how Forrester’s account-based marketing frameworks and analyst guidance are helping Hexagon achieve growth.
How Anteriad Quantifies Marketing Success
It’s not easy to demonstrate the value that marketing delivers to the company. Learn how Anteriad is quantifying marketing performance more effectively than ever before with help from Forrester.
Turn Customer Value Into Revenue
Discover how Zebra Technologies strengthened the link between marketing and revenue by prioritizing customer value.
Elevate The Digital Experience For Better CX
Digital experience is a core component of customer experience (CX). When Zebra Technologies recognized that its digital experience was not providing the caliber of CX that it needed to, it turned to Forrester for help.
Service Model Spotlight
The Forrester Demand & ABM Momentum Accelerators
This model showcases the five momentum accelerators that successful Demand and ABM leaders use to transform buying experiences, and in doing so, accelerate pipeline velocity for their businesses.
Support For Leaders And Team Members
Forrester Decisions for Demand & ABM offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
Meet A Few Of Our Demand & ABM Analysts
Looking for more time with experts?
Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.
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Is GTM The New ABM? Or Is It Just The Latest B2B Land Grab?
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