Customer Experience
Explore how Forrester has helped CX leaders transform their organizations and deliver demonstrable business results.
Build A Customer-First Culture, Step By Step
How do you infuse customer centricity into a company’s culture? Having a playbook helps. Learn how Forrester helps BC Hydro & Power Authority operationalize customer centricity.
Powering A Better Customer Experience
PSE&G was looking to enrich its customer experience. Hear how working with Forrester helped the company build a customer experience vision and strategy and infuse a customer mindset throughout the organization.
How Ardent Health Puts Patients Front And Center
Ardent Health strives to put its patients at the heart of all it does. Learn how Forrester is helping with that mission.
How Sony Corporation of America Strengthened Its Data Strategy
Looking to thrive in a post-third-party-cookie world, Sony Corporation of America turned to Forrester. Hear how the partnership has helped Sony build a durable data strategy and boost its return on advertising spend.
Best Buy Evolves Its Leadership, Strategy, And Operations For Customer Obsession
Customer obsession is encoded in Best Buy’s DNA. Learn how working with Forrester helped the company sharpen its CX vision and infuse customer obsession throughout its operations.
Building A Scalable CX Team Structure With Dell
Discover how the Services organization at Dell designed a scalable CX team structure that’s gone from small to robust.
NRG Shifted Its Culture For Customer Relationship Management
Find out how NRG created a customer-focused culture that strengthened and streamlined customer relationship management.
Achieving Cross-Functional Alignment For Customer Experience
Cross-functional alignment is critical in customer experience. Learn how Forrester helped rally TD Bank around CX.
TD Bank’s Customer-Centric CX Measurement Strategy
Discover how Forrester enabled TD Bank to build an effective, customer-centric CX measurement strategy.
Software AG’s Data-Driven Approach To Customer Feedback
Software AG uses customer feedback and experience data to drive higher win rates. Discover how in this video.
Why Customer Experience Leaders Succeed With Forrester
Hear why Forrester Decisions for Customer Experience is a game changer compared to traditional consulting firms.
Inside Quest Diagnostics’ Progress With Journey Mapping
Quest Diagnostics has made huge strides with journey mapping and customer understanding, with support from Forrester.
How Discount Tire Set Up A Successful Customer Advisory Board
Hear how Forrester helped Discount Tire set up a customer advisory board that’s still successful five years on.
B2B Marketing
Learn how Forrester has helped B2B marketing leaders drive meaningful change and deliver value to the business.
How Dun & Bradstreet Aligns For Customer Centricity
Customer centricity is a guiding principle for Dun & Bradstreet. Learn how Forrester worked with D&B to align its campaign strategy and messaging around customer needs.
Building A Future Fit Company With Siemens AG
Learn how Forrester supported Siemens AG in the development of its new open business platform to guide customers’ digital transformations.
Hone Account-Based Targeting With Proven Frameworks
Learn how Forrester’s account-based marketing frameworks and analyst guidance are helping Hexagon achieve growth.
Streamline And Communicate The Marketing Plan
Learn how Veeam Software uses Forrester’s B2B Marketing Plan On A Page to set expectations with stakeholders.
How Anteriad Quantifies Marketing Success
It’s not easy to demonstrate the value that marketing delivers to the company. Learn how Anteriad is quantifying marketing performance more effectively than ever before with help from Forrester.
Driving Revenue Growth Through Better Brand Recognition
Hear how Tax Systems doubled the size of its deals and cut its time to close deals by nearly half after working with Forrester to refine its messaging.
How SAS Aligned Marketing And Sales
Wanting to prove how marketing could turbocharge sales efforts, SAS turned to Forrester. Hear how implementing Forrester’s Plan-On-A-Page methodology tightened marketing-sales alignment — and proved marketing’s strategic value in the process.
Bring A New SaaS-Based Solution To Your Existing Customer Base
Hear how F5 Networks worked with Forrester to launch a new, transformative SaaS-based solution via its partner ecosystem.
Turn Customer Value Into Revenue
Discover how Zebra Technologies strengthened the link between marketing and revenue by prioritizing customer value.
Elevate The Digital Experience For Better CX
Digital experience is a core component of customer experience (CX). When Zebra Technologies recognized that its digital experience was not providing the caliber of CX that it needed to, it turned to Forrester for help.
How Twilio Supercharged Its Brand Awareness
To make inroads with new audiences, Twilio needed its marketing teams working in unison. Learn how Forrester helped.
How Forrester Helped Red Hat Boost Its Marketing ROI
How does a world-leading open-source software provider stay ahead of competitors? With help from Forrester. Hear how Forrester’s regional expertise, robust resources, and hands-on guidance have enhanced Red Hat’s presence in Asia Pacific.
Sharpen Buyer Personas To Drive Impact
Effective marketing and selling comes down to knowing your buyers. Learn how Forrester frameworks helped Delinea better define its audience and messaging.
How Market Insights Help Sharpen NTT DATA’s Strategic Edge
Hear how using Forrester Market Insights has helped a team at NTT DATA raise its visibility and drive sales success.
Prove Marketing ROI Amid Continual Change
Hear how partnering with Forrester helped Philips stay attuned to its evolving client base and lift marketing ROI.
Why VMWare Tanzu Ditched MQLs For Buying Groups
Shifting focus away from marketing-qualified leads (MQLs) can help marketing teams improve efficiency and performance. Hear about VMWare Tanzu’s journey and how Forrester supported its work.
How RCG Turned Brand Strategy Into Fuel For Growth
A strong brand can be a powerful growth catalyst. Hear how RCG Global Services worked with Forrester to sharpen its B2B brand strategy and audience targeting to help drive predictable growth.
Build A Unified, Customer-Centric Marketing Approach
Being customer-focused takes commitment. Hear how Forrester helped Philips pivot from product-centric marketing and gain a common language for tackling shared priorities.
Rev The Demand Engine Through Tighter Marketing And Sales Alignment
Looking to revive its demand generation performance, Philips turned to Forrester. Hear how the partnership helped turn things around.
Craft Customer-Centric Messaging That Converts
Singapore-based Lightstorm needed to get the messaging supporting its new network-as-a-service solution just right. Learn how Forrester helped create customer-centric messaging that resonates.
Fuel Sales Pipeline By Aligning The Go-To-Market Approach
Formed from many acquisitions, Cart.com needed to unify its operations and messaging. Working with Forrester helped the marketing organization sharpen its focus and increase its impact.
How Alteryx Demystified Marketing Value
Wanting to quantify the contribution of marketing in a more intuitive way, Alteryx’s CMO turned to Forrester. Hear how Forrester helped him arrive at a clear set of metrics and goals that the company universally embraces.
Adopt A Customer-Centric Campaign Approach
Life sciences tech company Medidata needed to move from a product-centric marketing approach to one that’s focused on customer needs. Partnering with Forrester helped Medidata create holistic, audience-centric campaigns and simplify measurement.
Build A Durable, Scalable Marketing Infrastructure
Learn how working with Forrester helped the healthcare technology platform Verato build a marketing organization that supports today’s demands and tomorrow’s growth.
Amplify Digital Marketing’s Impact
For HCL Technologies, the Forrester relationship has been key in boosting digital marketing effectiveness and scaling the company’s reach.
Make Bold Moves Through Data-Driven Insights
Learn how partnering with Forrester helps the content platform provider validate crucial decisions and build a foundation for growth.
Scale Marketing Operations To Fuel Fast Growth
Hear how working with Forrester helped Acronis build and scale its marketing operations function to meet the needs of a fast-growing company.
Build A Best-In-Class Partner Engagement Program
Learn how Forrester’s research and hands-on guidance is helping Equinix, a digital infrastructure company, strengthen its channel partner engagement.
Align Across Regions And Tap New Opportunities
Hear how Forrester helped Lexmark align its messaging, spend, and measurements across 170 countries and tap vast new growth opportunities.
Fujitsu: Transforming Marketing To Support A New Go-To-Market Approach
Fujitsu Australia Limited faced a tight deadline to transform its marketing organization to align with the company’s new go-to-market (GTM) model. Discover the results it achieved by working with Forrester.
Case study: How AVI-SPL built a clear 3-to-5-year marketing strategy
See how you can simplify your marketing strategy process and reliably produce more effective outcomes.
B2B Sales & Product
Discover how sales organizations have partnered with Forrester to increase productivity and fuel top performance.
Pivot To Buyer Centricity With A Proven Framework
With a product selection as vast as TE Connectivity’s, a product orientation is natural. Learn how working with Forrester helped the company’s automative division rally around a buyer-centric approach.
Drive Sales Performance With Unified KPIs
Learn how Penske Truck Leasing partnered with Forrester to set a sales quota strategy and KPIs that meet the needs of its global sales force.
How Thales Strengthened Its Partner Strategy
An effective partner network is essential to IT solutions provider Thales’ success. Learn how Forrester helped Thales bolster its partner strategy to better align with customer needs.
Assess Functional Performance To Improve Product Effectiveness
Hear how DDI worked with Forrester to better understand its buyers, uncover market needs, and measure its product management functional performance to drive a better customer experience.
Build A Customer-Obsessed Sales Force
Software provider Atlassian prides itself on being customer-first. Explore how its relationship with Forrester has furthered that mission through improving sales onboarding and training.
Harness Data To Reignite Growth
Learn how Forrester’s data and research empowered Onyx CenterSource to make bold decisions and recover from the pandemic downturn.
Boost Sales Productivity To Drive Record Results
Hear from ArcBest’s Chief Sales and Customer Engagement Officer on how working with Forrester paved the way to a banner year.
Technology & Security
Learn how Forrester has helped technology and security leaders build new strategies and deliver innovative experiences for customers and employees.
Afreximbank Develops An IT Strategy To Support Its Unique Business Mandate
Watch this video to learn how Forrester helped Afreximbank develop an IT strategy to support a unique business mandate.
How Ahold Delhaize Set Its Cybersecurity Metrics Strategy With Forrester’s Help
Hear how the partnership between Forrester and Ahold Delhaize’s cybersecurity team has helped the multinational grocery retailer define its key cybersecurity metrics.
Michelin’s Enterprise Architecture Org Relies On Forrester To Hit Its KPIs
Learn how Michelin’s enterprise architecture org works with Forrester to deliver the right tech for its business goals.
Lockton Partners With Forrester On Global PMO Strategy
Learn how being a Forrester Decisions client helped insurance provider Lockton create a global project management office.
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