Technology Leaders

Powering the customer-obsessed growth engine

Technology leaders at high-performing organizations focus their technology strategy on powering growth. Forrester believes that the path to sustained growth is through customer obsession, and for technology organizations, customer obsession is achieved with a future fit technology strategy. This is an approach to technology that enables, creates, and amplifies growth through adaptivity, creativity, and resilience.

How effective is it? Forrester data finds that future fit organizations grow 1.8 times faster than their peers. As a trusted partner, Forrester provides the vision, tools, and guidance you need to focus your technology strategy on customer value and drive sustained growth.

Alignment Drives Growth

One of the keys to achieving customer obsession is steadfast alignment and shared accountability for business outcomes. Technology leaders have to build relationships across the organization and understand business goals; architecture and development teams must deliver the innovative experiences promised by the business; and security teams must ensure that all of the experiences are secure and don’t put customers or the brand at risk.

Regardless of where you sit in your company’s IT organization, you can play a vital role in powering growth. Forrester Decisions provides everything that your technology organization needs to make bold decisions that power innovation and drive growth.

For Technology Executives

Despite unprecedented digital acceleration, you’re charged with reversing IT debt while investing in new technologies and capabilities that improve customer and employee experiences and boost revenue. You’ve been given a unique opportunity to lead through technology, drive strategic innovation, and be an agent of change.

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For Technology Architects And Operations Leaders

Your team does much more than support the back end of the business. It’s up to you to build an architecture practice that drives change, powers growth, and enables future-state technology capabilities that ultimately optimize value streams.

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For Security And Risk Leaders

Attack surfaces have expanded in recent years, so security continues to emerge as a core challenge for organizations. You must be one step ahead of emerging threats to ensure a strong security posture that offers continuous protection to your business, employees, and customers.

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Companies that adopt a future-fit technology approach — which enables great experiences for customers and employees — grow up to 2.8 times faster than their peers.

Forrester Solutions For Technology Leaders

Forrester is a different kind of partner. Think of us as your unfair advantage — your superpower — always on your side and by your side through the many faces of change. We supercharge your teams and accelerate your ideas, positioning you to overcome today’s challenges and meet tomorrow’s goals.

With Forrester Decisions technology services, we empower your IT organization to win customers, align the business to technology, and accelerate business outcomes. Our services are built on a connected body of research and backed by expert guidance that enables leaders and teams to maximize their impact.

Insights For Technology Leaders


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Your ability to get the most from technology and services partners is a core competency for success in today’s ecosystem-driven businesses. We’ve been highlighting the strategies and execution to achieve this over the years. We call it co-innovation — working with partners to co-create solutions that drive your business forward. To illustrate the benefits, we mined the submissions for the 2022 Technology Strategy Impact Awards and identified four best practices for getting the most value from partners.

Indian Firms Must Take The Data Analytics Bull By Its Horns To Build An Insights-Driven Organization

Biswajeet Mahapatra 4 days ago
In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why? Because they have a better understanding […]

What Makes A Future Fit Practice Strategy?

Frederic Giron 6 days ago
A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enabler of this strategy are the adaptive practices that facilitate collaboration, coordination, and continuous improvement across departments, business units, and partners. Adopting these practices can drive value, support innovation, and position your company for customer-obsessed success.

Forrester Partners With The Open Group On 2023 EA Awards

Charles Betz May 23, 2023
Forrester is partnering with The Open Group on the 2023 EA Awards. Find out how to apply.

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