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Product Management Leaders

Deliver Customer-Centric Solutions

Buyers and users connect with products today in new ways, expanding the responsibilities of product managers who must now, more than ever, manage the entire product experience and deliver on a customer-obsessed strategy.

To succeed, product management leaders must track the pulse of buyers, customers, and users so they can quickly respond to customer signals with new offerings, product enhancements, revised pricing, and continued innovation and differentiation.

Discover How Forrester Can Help

Challenges You Face

Today’s product management leaders must stay at the forefront of innovation. But brilliant ideas alone aren’t enough to ensure success. Forrester helps you balance myriad inputs and tackle pressing, day-to-day challenges, including:

 

  • Staying ahead of the competition with continuous innovation.
  • Developing a consistent approach to understanding customers and gathering feedback.
  • Implementing repeatable processes for developing and managing products.
  • Aligning on clear roles and responsibilities with sales and marketing during the commercialization and product lifecycle process.
  • Effectively pricing and packaging new products, especially when delivery models change to digital.

How Forrester Helps You Drive Business Results

Forrester empowers product management leaders to develop and execute a product vision and strategy that creates new value for customers and sparks consistent product-led business growth.

Bold Solutions Fit For You

Forrester helps product management leaders and their teams uncover innovation opportunities that address unmet customer needs to create standout product experiences and spark consistent growth across the portfolio.

Create Customer-Focused Product Strategies

Forrester Decisions for Portfolio Marketing & Product empowers executives, leaders, and teams to drive strategic initiatives with confidence and deliver better outcomes faster.

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Blog

Reimagining Client Experience Through AI-Powered Product Innovation

Andrew McCauley 22 hours ago
Generative AI has moved beyond hype to fundamentally reshape how work gets done. See how Forrester is applying AI to its own business — embedding trusted insights into everyday workflows to help clients make faster, better decisions with confidence.
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Blog

Honeywell’s GTM Transformation: What We Learned At B2B Summit

Katie Fabiszak May 20, 2026
At B2B Summit North America 2026, I had the distinct privilege to interview Meredith Winczewski, CMO for industrial automation at Honeywell. It was an engaging conversation that unpacked the transformation she led: shifting from a product-centric to an audience-focused go-to-market (GTM) approach. The Breaking Point: When Product-Centric GTM Stops Working Honeywell’s transformation started with a familiar challenge: a complex portfolio of offerings to support with […]
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Blog

GenAI Is The Power Tool For Product Management Speed And Innovation

Tony Plec May 14, 2026
GenAI is transforming product management, accelerating work across the lifecycle while challenging teams to move beyond experimentation. The advantage lies not in access to tools, but in how intentionally they’re applied to improve judgment and outcomes.
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Blog

Build Smarter B2B Pricing For Long-Term Growth And Profitability

Lisa Singer May 13, 2026
Effective B2B AI pricing must balance several goals that often pull in different directions: It needs to reduce buyer risk and accelerate adoption, especially as many organizations are still experimenting with how AI fits into their workflows. It should align price to measurable value. This gives customers a clear connection between what they pay and […]
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Read More Insights For Product Management Leaders

Upcoming Events For Product Management Leaders

B2B Forum EMEA

London

B2B Summit North America

Phoenix

Meet A Few Of Our Product Management Analysts

Janet Worthington

Senior Analyst

Beth Caplow

VP, Principal Analyst

Amy Hayes

VP, Research Director
Photo of VP, Principal Analyst Amy Bills

Amy Bills

VP, Principal Analyst

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