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Product Management Leaders

Deliver Customer-Centric Solutions

Buyers and users connect with products today in new ways, expanding the responsibilities of product managers who must now, more than ever, manage the entire product experience and deliver on a customer-obsessed strategy.

To succeed, product management leaders must track the pulse of buyers, customers, and users so they can quickly respond to customer signals with new offerings, product enhancements, revised pricing, and continued innovation and differentiation.

Deliver On A Customer Obsession Strategy

Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges in between you and the success of your organization, including:

  • Staying ahead of the competition with continuous innovation.
  • Developing a consistent approach to understanding customers and gathering feedback.
  • Implementing repeatable processes for developing and managing products.
  • Aligning on clear roles and responsibilities with sales and marketing during the commercialization and product lifecycle process.
  • Effectively pricing and packaging new products, especially when delivery models change.

Bold Solutions Fit For You

Forrester helps product management leaders and their teams uncover innovation opportunities that address unmet customer needs to create standout product experiences and spark consistent growth across the portfolio.

Create Standout Product Experiences

Forrester Decisions for Product Management helps leaders shorten the distance between bold vision and superior impact.

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Blog

Your IT-Led API Strategy Is Doomed To Fail: Use API Product Management

David Mooter October 5, 2021
As I round out my first year as a Forrester analyst, a trend I’ve noticed in my inquiries is frustration with making API programs successful. Common complaints: API documentation is poor. Adoption remains low because APIs aren’t reusable. There are too many APIs because IT keeps creating new duplicative and similar APIs. Of all the […]
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Blog

Product Management Leaders Should Make 2022 The Year Of Customer Value

Lisa Singer October 5, 2021
There will be KPIs to achieve and roadmap goals to hit, but customer-centric approaches will be critical to product management leaders' success.
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Blog

What’s In A Name? “Product” Versus “Service”

Charles Betz September 20, 2021
“What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet, Act 2, Scene 2 One conversation I’ve found myself in over the past 20 years is the debate over IT portfolio terminology: Application Service Product Platform Why is this important? Because organizations use […]
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Blog

Learn How Modern PLM Lays The Foundation For Smart Manufacturing And Supply Chain Resilience

George Lawrie June 3, 2021
Manufacturers used to compete on economies of scale. Design engineers were the only users of product lifecycle management (PLM) systems. Their task was to design the lowest unit-cost piece parts for mass production. But now manufacturers must compete on customization and on time-to-market. It’s why industrial giants have bet their future on software. Drivers and […]
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Read More Insights For Product Management Leaders

Upcoming Events For Product Management Leaders

B2B Summit North America
May 2-4, 2022

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B2B Summit EMEA
October 11-12, 2022

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B2B Summit APAC
September 20-21, 2022

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Meet A Few Of Our Product Management Analysts

Amy Hayes

VP, Research Director

Amy Bills

VP, Principal Analyst

Lisa Singer

VP, Research Director

Sam Somashekar

Principal Analyst

How To Build Your Customer Obsession Strategy

How To Build Your Customer Obsession StrategyCustomer obsession helps brands win, serve, and retain customers more effectively, even in a tumultuous market environment, but it’s one thing to understand the concept of customer obsession — and another to operationalize it. Learn the basics of how to build your customer obsession strategy with Forrester.

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