Product Management Leaders

Deliver Customer-Centric Solutions

Buyers and users connect with products today in new ways, expanding the responsibilities of product managers who must now, more than ever, manage the entire product experience and deliver on a customer-obsessed strategy.

To succeed, product management leaders must track the pulse of buyers, customers, and users so they can quickly respond to customer signals with new offerings, product enhancements, revised pricing, and continued innovation and differentiation.

Challenges You Face

Your aim is to focus product investments on the highest-value customer needs that fuel innovation, growth, and profitability. It’s an ongoing effort to build, develop, and lead a world-class product management organization. Forrester can help you overcome the day-to-day challenges that you must manage along the way, including:

  • Staying ahead of the competition with continuous innovation.
  • Developing a consistent approach to understanding customers and gathering feedback.
  • Implementing repeatable processes for developing and managing products.
  • Aligning on clear roles and responsibilities with sales and marketing during the commercialization and product lifecycle process.
  • Effectively pricing and packaging new products, especially when delivery models change to digital.

How Forrester Helps You Drive Business Results

Forrester empowers product management leaders to develop and execute a product vision and strategy that creates new value for customers and sparks consistent product-led business growth.

Bold Solutions Fit For You

Forrester helps product management leaders and their teams uncover innovation opportunities that address unmet customer needs to create standout product experiences and spark consistent growth across the portfolio.

Create Standout Product Experiences

Forrester Decisions for Product Management helps leaders shorten the distance between bold vision and superior impact.

Blog

Product Managers: Get Ready To Harness Generative AI And Drive Offering Success

Sam Somashekar September 15, 2023
There is much hype around generative AI as it continues being applied across the entire enterprise, from marketing and design to sales. How can product management get in on the action, and what can it even do to help offerings grow?
Blog

To Become Future Fit, Ditch The PMO Moniker

Margo Visitacion September 1, 2023
To become more future fit, consider moving your IT operations from a project management office to a strategic value office operating model. Learn the key points in this post.
Blog

How B2B Companies Will Win The Competition For Growth

John Arnold July 25, 2023
The competition for growth is fiercer than ever for B2B companies. To win, marketing, product, and sales leaders need to build a growth engine based on three fundamentals that are also simple, powerful, challenging, and achievable.
Blog

Is Your Digital Shelf Ready For Primetime?

Chuck Gahun July 12, 2023
The Product Information Management Systems Landscape, Q2 2023 reveals that that 1) an explosion of channels is forcing enterprises to syndicate accurate product information, 2) lasting business impact needs a flexible data model and change management, and 3) AI capabilities can substantially reduce time to market and increase operational efficiencies.

Upcoming Events For Product Management Leaders

Meet A Few Of Our Product Management Analysts

Predictions 2023: Fortune Favors The Bold And Focused 

Download Our Guide To Explore 12 Research-Led Priorities Leading 2023 Success

Business uncertainty continues to increase, and with it comes the need for a focused vision and decisive action.

Sitting on the sidelines to wait out market uncertainty isn’t a strategy. It’s a common mistake many businesses make in times of flux. The fact is that opportunities to move ahead exist if you know where to look.

Explore the hidden opportunities in the year ahead. Download Forrester’s Predictions 2023 guide to discover the priorities shaping the year ahead. It contains analyst advice on advancing past disruption with actionable insights to help you thrive in the face of change, including:

  • Business priority shifts to plan for now.
  • Technology adoption for outpacing disruption.
  • Changes in teams and talent that are making a big impact.
  • Missteps and business risks to avoid.

Download Our Guide To Explore 12 Research-Led Priorities Leading 2023 Success

Business uncertainty continues to increase, and with it comes the need for a focused vision and decisive action.

Sitting on the sidelines to wait out market uncertainty isn’t a strategy. It’s a common mistake many businesses make in times of flux. The fact is that opportunities to move ahead exist if you know where to look.

Explore the hidden opportunities in the year ahead. Download Forrester’s Predictions 2023 guide to discover the priorities shaping the year ahead. It contains analyst advice on advancing past disruption with actionable insights to help you thrive in the face of change, including:

  • Business priority shifts to plan for now.
  • Technology adoption for outpacing disruption.
  • Changes in teams and talent that are making a big impact.
  • Missteps and business risks to avoid.

Thank you for downloading our Predictions 2023 guide! Choose your language experience to access your information.

Complimentary Webinar 

Attend Our Predictions 2023 Live Webinar 

Join our analysts for a live webinar to learn how you can use Forrester’s 2023 Predictions to move your business ahead with bold action and clear focus.