Product Management Leaders

Deliver Customer-Centric Solutions

Buyers and users connect with products today in new ways, expanding the responsibilities of product managers who must now, more than ever, manage the entire product experience and deliver on a customer-obsessed strategy.

To succeed, product management leaders must track the pulse of buyers, customers, and users so they can quickly respond to customer signals with new offerings, product enhancements, revised pricing, and continued innovation and differentiation.

Challenges You Face

Your aim is to focus product investments on the highest-value customer needs that fuel innovation, growth, and profitability. It’s an ongoing effort to build, develop, and lead a world-class product management organization. Forrester can help you overcome the day-to-day challenges that you must manage along the way, including:

  • Staying ahead of the competition with continuous innovation.
  • Developing a consistent approach to understanding customers and gathering feedback.
  • Implementing repeatable processes for developing and managing products.
  • Aligning on clear roles and responsibilities with sales and marketing during the commercialization and product lifecycle process.
  • Effectively pricing and packaging new products, especially when delivery models change to digital.

How Forrester Helps You Drive Business Results

Forrester empowers product management leaders to develop and execute a product vision and strategy that creates new value for customers and sparks consistent product-led business growth.

Bold Solutions Fit For You

Forrester helps product management leaders and their teams uncover innovation opportunities that address unmet customer needs to create standout product experiences and spark consistent growth across the portfolio.

Create Standout Product Experiences

Forrester Decisions for Product Management helps leaders shorten the distance between bold vision and superior impact.

Blog

Could It Be You? Share Your Success Story For Our B2B Summit EMEA Awards

Simon Daniels 1 day ago
EMEA B2B companies with success stories in cross-functional alignment or best-practice program implementations within a single function should learn more about Forrester’s B2B Summit EMEA Awards and prepare a submission.
Blog

Becoming A “Product Detective” — The Practice And Promise Of Product Analytics

Tony Plec April 26, 2024
This blog post dives into how product analytics helps uncover valuable insights into user behavior, product performance, and market trends.
Blog

Announcing Forrester’s B2B Program Of The Year Award Winners For North America

Cristina De Martini April 4, 2024
Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.
Blog

Announcing The Winners Of Forrester’s Coveted B2B Return On Integration Honors For North America

Cristina De Martini April 4, 2024
These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May.

Upcoming Events For Product Management Leaders

Meet A Few Of Our Product Management Analysts

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