Product Management Leaders

Deliver Customer-Centric Solutions

Buyers and users connect with products today in new ways, expanding the responsibilities of product managers who must now more than ever manage the entire product experience and deliver on a customer-obsessed strategy.

To succeed, product management leaders must track the pulse of buyers, customers, and users so they can quickly respond to customer signals with new offerings, product enhancements, revised pricing, and continued innovation and differentiation.

Challenges You Face

You aim to better understand your customers and identify unmet needs that can drive growth and innovation opportunities. It’s an ongoing effort to build, develop, and manage a world-class product management organization. Forrester can help you overcome the day-to-day challenges that you must manage along the way, including:

  • Staying ahead of the competition with continuous innovation.
  • Developing a consistent approach to understanding customers and gathering feedback.
  • Implementing repeatable processes for developing and managing products.
  • Aligning on clear roles and responsibilities with sales and marketing during the commercialization and product lifecycle process.
  • Effectively pricing and packaging new products, especially when delivery models change.

How Forrester Helps You Drive Business Results

Forrester helps product management leaders uncover innovation opportunities that address unmet customer needs in order to create standout product experiences and spark consistent growth across the portfolio.

Bold Solutions Built For You

Gain access to research, expertise, and guidance from Forrester so that you can anticipate what’s ahead and shorten the distance between bold vision and superior impact.

Product Management Leaders
  • Forrester Decisions for Product Management

    This service was built for you. We provide tools and frameworks to help you tackle your priorities and offer hands-on guidance from our experts so you can apply research within your organization and accelerate impact. Learn more.

  • Consulting

    Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work with Forrester to fully customized long-term transformation initiatives. Learn more.

  • Events

    Preview new best-practice research, discover innovation in product roadmaps, and network with peers at B2B Summit, the premier annual gathering for B2B product leaders, sales, and marketing. See B2B Summit dates for your region.

Blog

What’s In A Name? “Product” Versus “Service”

Charles Betz 4 days ago
“What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet, Act 2, Scene 2 One conversation I’ve found myself in over the past 20 years is the debate over IT portfolio terminology: Application Service Product Platform Why is this important? Because organizations use […]
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Blog

Learn How Modern PLM Lays The Foundation For Smart Manufacturing And Supply Chain Resilience

George Lawrie June 3, 2021
Manufacturers used to compete on economies of scale. Design engineers were the only users of product lifecycle management (PLM) systems. Their task was to design the lowest unit-cost piece parts for mass production. But now manufacturers must compete on customization and on time-to-market. It’s why industrial giants have bet their future on software. Drivers and […]
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Blog

Too Cool For School? Try These Four Tips For Effective Product Manager Upskilling

Lisa Singer April 6, 2021
Many of the product management leaders we speak to say improving their team’s competencies is a key priority. Learn the training approaches that can yield the best results.
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Meet Our Product Management Analysts

How To Build Your Customer Obsession Strategy

How To Build Your Customer Obsession StrategyCustomer obsession helps brands win, serve, and retain customers more effectively, even in a tumultuous market environment, but it’s one thing to understand the concept of customer obsession — and another to operationalize it. Learn the basics of how to build your customer obsession strategy with Forrester.

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